Marketing and advertising have come a long way. Traditionally, marketing campaigns were only limited to running ads on radio, television, newspaper, and magazines. However, people are using their phones more than ever today. As a result, all the search traffic for any industry has jumped by 50% or higher, and businesses that relied on in-person traffic and word of mouth are now recognizing the need for change. As the world is moving towards a digital marketplace, businesses are expanding their reach and connecting with their audiences through digital marketing strategies.
Zellus Digital Marketing, a Huntsville, AL-based digital marketing firm is aiding businesses through this shift with its prolific digital marketing solutions. The top-rated marketing company in Huntsville was incepted by Carl Holden (Creative Director at Zellus Digital Marketing) and Craig Stults (Managing Director at Zellus Digital Marketing) in March 2012 with a vision to create a modern marketing company that focused on driving local leads, rather than focusing on branding and television ads.
Widespread Marketing Services
Zellus is at the top for most marketing searches on a local level. Since its inception, the company has helped over 300 businesses achieve a wider reach and higher sales by implementing the most effective marketing technologies available today. The marketing requirements of businesses have varied widely, allowing Zellus to gain excellence in virtually every industry. The company takes pride in its flexibility and affordability—the perfect mix for businesses trying to survive and thrive locally or online. It has served companies from Columbia, Tennessee, to Cullman, Alabama, from Florence to Scottsboro, and across the Tennessee valley.
Depending upon the organization’s goals, Zellus tailors an optimized marketing strategy to get the best results possible. Backed by years of experience in each field of marketing, it offers a wide range of digital marketing services. The company does not call itself a branding agency. While it designs logos and builds websites, its focus is on search marketing and lead generation. The cutting-edge services provided by Zellus include,
- Search Engine Optimization: The company primarily focuses on the SEO pipeline—its proprietary process for helping businesses rank higher on Google. Knowing this is the single most important thing businesses can do, it focuses daily on improving its processes and sends its teams to conferences and online training to stay at the forefront.
- Website Design: At Zellus, top web designers specialize in combining visual appeal with functionality to create a website experience that converts prospects into customers. The company works relentlessly to ensure every client gets nothing but the best for their web design dollar.
- Social Media Marketing: Zellus has helped all types of businesses—large and small—generate leads from social media by creating engaging content for all major platforms including Facebook and LinkedIn. Presently, the company manages social media accounts that total around 30,000 followers with a monthly reach of over 100,000 people.
- Video Marketing: Video is the fastest-growing media on the internet and gets the most attention and reaction on social media. Zellus has helped numerous businesses create effective, engaging, and even fun marketing videos that increase brand awareness.
- Graphic Design: The company promises to turn the businesses’ ideas into reality with custom logos, web graphic design, and other creative collateral.
- Email Marketing: Email marketing is one of the most important aspects of online marketing and thus a huge part of the company’s services. Understanding the importance of building and maintaining relationships with customers, Zellus offers a significant discount on email marketing for its monthly marketing and SEO clients.
A Duo of Prolific Entrepreneurs
A leader plays an important role in an organization’s success. Particularly, with the ever-increasing competition, the responsibilities of a leader within the organization have become vital to its success. Both Carl and Craig have been instrumental in the company’s success since its inception. As a creative director at Zellus, Carl manages the marketing team and oversees the creative and strategic plans of each account. Craig, on the other hand, manages the administrative side and is actively networking and selling services.
Courtesy of the duo’s dynamic leadership, Zellus has been the first agency to show up when “Huntsville Marketing” is searched on Google for the last 6 years. Talking about awards and recognitions, Carl says, “We don’t really submit our work for awards as that is not going to help our clients. We believe their success is way better than a fake metal statue with a few words carved into it.”
A Plethora of Challenges
For a long time, starting an agency was a gold rush and everyone was starting their own. However, Carl believes that the number of new agencies presently is slowing down as marketing is getting more technical. The huge changes made by big tech have confronted numerous challenges for the marketing industry. Advertising, content limitations & censorship, and decreasing organic reach on social are upending the platforms. “Google search marketing has never been more labor-intensive and that ad system is also receiving major updates,” adds Carl.
Staying at the Forefront
Digitalization has become an important aspect of growth in the media industry today. According to Carl, companies that resist going digital will see detrimental effects in the next five years. Trying to stay at the forefront, Zellus is focusing on platforms that tend to emphasize lead generation. The company envisions opportunities in interactive experiences such as VR and mobile gaming and is working on a few projects in these sectors. Contrary to the havoc caused by the pandemic across the globe, 2020 was the best year for Zellus. The company strives to reach and exceed its new growth goals in 2021.
