A WhatsApp CRM enables decentralized chats in B2B sales. Additionally, the integration supports marketing campaigns, D2C e-commerce, GDPR-compliant customer support, and automated lead generation.
Using WhatsApp-Marketing enables you for tracking, decentralization, integration, data sovereignty, and compliance can be effectively combined.
WhatsApp Leadgen for mobile-first user journeys
A WhatsApp-Marketing-Tool supports WhatsApp lead generation. Through a WhatsApp link generator, merchants can collect the WhatsApp usernames (in 95 percent of cases, the first name or first and last name) and the mobile numbers of their customers. This is done easily through a “link click,” as seen in the example of “waterdrop” and the mobile popup lead generation:
WhatsApp CRM With WhatsApp CRM, tracking, decentralization, integration, data sovereignty, and compliance can be combined. (Graphic: Chatarmin) Waterdrop scales its mobile lead generation through a WhatsApp popup, leading to 50 percent more leads compared to emails. By clicking on the CTA in the mobile popup, Waterdrop secures WhatsApp usernames and mobile numbers of customers through “One-Click.” Another example is Bauhaus Austria, a construction, DIY, and furniture retail chain in Austria. The retail company uses Chatarmin and WhatsApp marketing in offline promotions and PR campaigns.
WhatsApp Automations and WhatsApp Flows
Automations and Flows in WhatsApp CRM Creating “flows” in WhatsApp CRM is necessary. These can be triggered by various events such as messages from customers, API webhooks, or certain other activities of your target audience. Flows in WhatsApp CRM enable the following functions:
- Automated collection of customer information
- Tagging and later segmenting customers to address them specifically
- Enriching leads by asking customers about their birthday, preferences, interests, and (email) address
- Giving customers data sovereignty to unsubscribe from WhatsApp and much more.
Ideally, merchants gain central data sovereignty, avoid data silos, and ensure transparent information flows between your relevant software infrastructures. In e-commerce, this is achieved, for example, by integrating Shopify and Klaviyo with WhatsApp. High data quality and permeability are extremely important for the retail industry.
WhatsApp Newsletter: Create and send WhatsApp Broadcasts
WhatsApp Campaigns and sending a WhatsApp Newsletter: Your WhatsApp CRM enables the sending of GDPR-compliant and scalable WhatsApp newsletters, comparable to the operational challenges of an email campaign. A guide to WhatsApp newsletters is linked here. A phone number and credit card are required for this.
If you prefer to handle your WhatsApp support manually, we recommend automated tagging and routing, as well as the use of WhatsApp CRM. Decentralized sales and support, as well as assigning admin rights and (automated) assigning of customer chats to support staff, should be possible with any reasonable WhatsApp CRM.
The “WhatsApp Business Platform,” available as WhatsApp API in WhatsApp CRM, allows tracking the following KPIs:
- Recipients: How many recipients?
- Open rate: How many openings?
- Bounces/Undelivered: How many didn’t arrive?
- Bot Deflection: how many tickets resolved by chatbot?
- CSAT: Customer satisfaction
- Time till Ticket solved
- Chats opened/closed
- Sales KPIs: Offers and/or revenue? Per employee?
Using WhatsApp CRM in Sales Sales representatives engage in private communication with customers, both via phone calls and WhatsApp. However, the company remains unclear about what exactly is happening. The following information is missing:
- Overview of topics addressed with customers
- Analytics and touchpoints
- Feedback quantification
- Compliance policy compliance
- Decentralization of chats and campaigns to empower employees for personalized support of their key customers
- Central marketing opportunities
- GDPR compliance
We have solved this problem not only due to the GDPR compliance of the respective WhatsApp CRM but also by offering practical solutions for these challenges.
GDPR-compliant WhatsApp Marketing
Through a solution like Chatarmin, you can enable GDPR-compliant WhatsApp Marketing.
It is important to note that understanding the difference between “WhatsApp Private,” “WhatsApp Business,” and the “WhatsApp Business API” is crucial. Only the latter is GDPR-compliant and can be integrated into businesses. This statement refers specifically to the “WhatsApp Business API.” The “WhatsApp Business API” is a paid service; however, it offers GDPR compliance and the ability to facilitate scalable communication between businesses and end-users.Â
It also allows for the implementation of complex automated and personalized use cases through individual IT service providers.
WhatsApp Marketing: KPI’s and Strategies
These KPIs are relevant in WhatsApp marketing:
- Click-through rate: How many of my recipients have clicked on the CTA (Call To Action link or button) in the WhatsApp campaign, both in absolute and percentage terms?
- Revenue: How much revenue did the WhatsApp campaign bring to the online shop?
- Unsubscribes: How many of my recipients have unsubscribed from the WhatsApp list?
It is important to know that WhatsApp marketing works. Returns per recipient average between 1.50 and 2.50 euros but can also go up to 100.00 euros. Opening rates are close to 100 percent. The click-through rate is sometimes 50 percent. Conversion rates average between five and ten percent but can go up to 80 percent. WhatsApp CRM from Chatarmin focuses on use cases in D2C e-commerce and WhatsApp marketing.
WhatsApp CRM and WhatsApp Marketing Tools
A professional WhatsApp Marketing Software enables you to:
- GDPR compliance
- Scalable WhatsApp communication
- Decentralized support and sales
- Centralized marketing
- Integration with CRM, shop system, and infrastructure.
Make sure you use a WhatsApp Marketing Tool that serves your professional needs and is GDPR-compliant so you meet all regulatory requirements. Thus, WhatsApp-Marketing can become a true gamechanger for your Marketing Mix and Strategy.
Also Read: Elevating Customer Experience: The Chatbot WhatsApp Revolution In Marketing Technology
