TikTok, one of the most renowned social media channels, has become the marketer’s top choice for several reasons. 26% of marketers are currently using TikTok and 24% of marketers revealed that TikTok has the highest ROI, compared to other social media channels.
Besides this, TikTok has reached billions of monthly active users worldwide, making it the most valuable platform to showcase your presence to a huge global audience.
So, establishing your presence on TikTok and learning how to use it for business can surely level up your marketing strategy. Here is how you can leverage TikTok for explosive business growth!
Why use TikTok for your business growth?
Today, TikTok is not only known as a platform to watch mimic videos and enjoy the dancing moves of your favorite creators. It helps creators and businesses reach a wider audience instead. It has become a direct source of selling your goods, increasing the business revenue. Here is why you need to present your business on TikTok:
1. Global audience
TikTok is considered a platform to target a global audience. The platform has reached more than 1 billion monthly active users. Besides this, TikTok is available in more than 160 countries worldwide.
It has made TikTok a gateway for businesses to reach billions of users worldwide quickly and effectively. This is why TikTok has become the top choice for content creators and brands.
2. Highly engaged audience
A study has revealed that a user on TikTok spends an average of 95 minutes daily. This report ensures that TikTok has become the most engaging social media platform. Showcasing your business to such an engaging community can help you reach potential customers, boosting your business revenue.
3. Advertising option
Like all other social media channels, TikTok offers advertising options, helping users immediately reach a more targeted audience. You can find a variety of ad options to choose from.
The available TikTok ad options include In-Feed Ads, TopView Ads, Brand Takeover Ads, Branded Effects, Branded Hashtag Challenge, and Spark Ads. You can choose the best option that aligns with your budget and needs.
4. A home to Gen Z
TikTok is considered a home to Gen Z. A study has revealed that around 60% of TikTok users are Gen Z (people aged between 12 and 27). If you want to target a younger audience, TikTok is the ideal option. But it does not mean that TikTok is only the platform to target youngsters. However, it has also been declared that people of all ages are available on TikTok.
5. Free to use
Last but not least! Another important factor that makes TikTok the best choice for business marketing is that it is a free-to-use platform. Users are not required to pay even a single cent to log in to the platform.
Besides this, users are provided with unlimited space to upload content on their TikTok account without any charges. Remember that TikTok creators or business accounts have to pay only when they need to run ad campaigns on TikTok.
How TikTok can help with stormy business growth?
Businesses are indeed increasing their revenue with the help of TikTok. But remember that not every business gets recognized on the platform, but those following proper marketing strategies make a difference. Here is how TikTok can help you bring your business to the new heights!
1. Understand your audience
First of all, you need to understand your audience. Do fine research to learn in what regions your services or products are being used widely and what age group people like to buy your products.
Defining your audience will help you create the TikTok content marketing strategy accordingly. Thus, it will help you reach potential customers quickly and effectively.
2. Optimize your profile
Optimizing your TikTok profile is crucial to make it an influential account on the platform. For this purpose create a public account at first. After creating your account, start optimizing it. Add a handle or username. It is recommended to use the same username that you have decided for your business.
After this, you need to add a profile picture. Profile picture must also be the same what you have decided for your business presence. Then add a short but compelling bio that describes your business and insert your store, website, or product link. For more better results, creating a playlist and pining valuable video content are recommended.
3. Share engaging content
Establishing your presence on TikTok is not enough. You have to engage the audience with your content to become an influential profile. For this purpose, you need to create and share engaging content. Ensure you create and share content that is relevant to your chosen niche or industry.
Also, ensure that the audio-visual quality of your content is good. Sharing quality content guarantees professionalism, as well as this attracts more people to show interactions, helping you get more TikTok likes and other engagement.
4. Leverage TikTok trends and challenges
Every time some topics and ideas are trending on TikTok. Following these trends can help creators and brands reach a wider audience within the industry. You need to identify the trending topics that are being watched and liked by your targeted audience.
Besides this, we find several challenges are being performed on the platform. Participating in these challenges can also help you appear in the top searches. Find the relevant and popular challenges and perform them in your own ways to grab the attention of users.
5. Influencer partnership
Influencer partnership is another effective strategy on TikTok to reach your targeted community quickly. In this strategy, you need to find and collaborate with the influencers who are quite relevant and renowned profiles within your industry.
Collaborate with the influencers and share quality and engaging content with a large audience of influencers to increase your TikTok followers, leading to more business sales.
6. Show consistency
Whether you are a new content creator on TikTok or have an established profile, showing consistency is crucial for everyone. We find only a few examples of overnight success on social media.
Otherwise, for a brand the recognition often unfolds like a slow burn on TikTok, leading to a long-term success. In the initial stages, you may not receive the spotlight you hoped for.
Do not worry because it is just the beginning of the journey. Keep focusing on creating and sharing relevant and quality content. It will gradually open the door to the success you are aiming for.
Conclusion
From our discussion, it’s clear that TikTok offers innumerable opportunites for brands to flourish. But remember that sustained growth on this vibrant platform does not by chase; it emerges from a carefully crafted strategy. The strategical approaches we have shared are proven by experts and are marked as the best practices to experience exceptional business growth on TikTok.
Also Read: What Do You Know About TikTok Marketing Tips for Maximum Impact
