In an era where Artificial Intelligence (AI) is transforming industries at an unprecedented rate, businesses across all sectors are eager to leverage its potential. But what do clients actually want from AI solutions? To answer this question, we sat down with Alexey Porubay, a Digital Marketing expert at Zfort Group, a company at the forefront of cutting-edge technology, including AI, Blockchain, IoT, web and app development, and dedicated development teams.
Understanding the AI Needs of Businesses
“Most of the AI project requests we receive fall into three main categories,” says Alexey. “First, we have businesses that want to explore AI’s potential without a clear application in mind. Second, companies seek AI for process automation. And third, organizations require AI-powered chatbots to enhance customer interactions.”
These three categories highlight the broad spectrum of AI adoption. Businesses with established operations and stable revenue streams are often motivated by industry trends rather than immediate necessity. Their focus is on keeping up with competitors by upgrading digital infrastructure rather than implementing full-scale AI solutions. Meanwhile, companies prioritizing automation and chatbots are driven by tangible operational needs.
The Three Core AI Demands in 2025
1. AI for Business Exploration: Trend-Driven Adoption
For many businesses, AI represents an opportunity rather than an immediate need. These clients often approach Zfort Group with a general curiosity about how AI could improve their operations. According to Alexey, these organizations are usually well-established, profitable, and looking to future-proof their technology stack.
“They want to be seen as forward-thinking,” Alexey explains. “However, after detailed consultations, their AI adoption usually results in website updates, service optimizations, or integrating smarter CRM solutions rather than deep AI implementations. They recognize AI’s importance but are not yet fully committed to significant AI investments.”
2. AI for Process Automation: Efficiency and Cost Reduction
One of the most practical and in-demand applications of AI in 2025 is process automation. From document management to supply chain optimization, AI is proving to be an invaluable tool for reducing human workload and enhancing efficiency.
“This is where AI shines the most today,” says Porubay. “Clients want to streamline operations by removing redundant steps, reducing human error, and freeing up employees for higher-value tasks. We see a significant demand for AI-driven data analytics, fine-tuning AI models to fit company-specific terminology, and automating routine documentation workflows.”
AI’s ability to handle repetitive administrative tasks, manage large datasets, and generate insights in real-time has become indispensable. Businesses seeking to maximize efficiency without drastically altering their workflows are increasingly relying on AI-powered automation.
3. AI Chatbots: Scaling Customer Interaction
With digital customer interactions becoming the norm, businesses are seeking AI chatbots to handle a growing influx of inquiries. The companies requesting chatbot solutions are typically those experiencing high lead volumes or dealing with large-scale customer interactions.
“Chatbots are particularly attractive to businesses generating a high number of service requests or processing large volumes of customer inquiries,” Porubay notes. “These solutions help businesses manage interactions efficiently, reduce wait times, and improve overall customer satisfaction.”
With advancements in Natural Language Processing (NLP), AI chatbots in 2025 are not just answering simple FAQs but are also providing personalized responses, assisting in customer decision-making, and even handling sales inquiries.
AI Trends Shaping 2025
Beyond these core demands, several broader AI trends are defining the industry this year:
- Industry-Specific AI Solutions: Businesses are seeking AI solutions tailored to their niche markets, from AI-driven legal document processing to AI-assisted medical diagnostics.
- Hyper-Personalization: AI is being used to deliver personalized customer experiences, whether in e-commerce, entertainment, or financial services.
- Ethical AI and Transparency: Clients are increasingly concerned about AI ethics, data privacy, and explainability, pushing developers to create more transparent AI models.
- AI in Cybersecurity: The rise of cyber threats has led to a growing demand for AI-powered security systems that can detect anomalies and prevent breaches in real-time.
Conclusion: AI as a Business Enabler
AI in 2025 is no longer just a futuristic concept—it is a practical tool that businesses are actively integrating to remain competitive. While some companies are still in the exploratory phase, others are leveraging AI for process automation and customer interaction improvements. The key takeaway is that AI is not a one-size-fits-all solution but rather a flexible technology that can be tailored to different business needs.
“AI is a powerful enabler,” Alexey concludes. “The businesses that benefit the most are those that align AI with their operational goals rather than adopting it purely for the sake of trend-following. The companies that strategically implement AI into their workflows will see the greatest long-term success.”
As AI continues to evolve, businesses of all sizes will need to navigate its capabilities, ethical considerations, and practical applications. With expert insights from professionals like Alexey Porubay and the innovative solutions provided by Zfort Group, the future of AI in business looks more promising than ever.
