The dynamic gaming industry is a hive of activity. It is in a continual state of ideation, development, and production. Breakthrough technologies, software, hardware, and immersive platforms are always on the horizon. It’s all happening at breakneck speed, and most is shrouded in secrecy. From next-generation consoles to blistering new titles, the gaming industry is driven by rocket fuel and ready to launch. Today, we explore successful gaming company secrets and reveal a few hidden gems in the process!
The Secret is Out!
In an era of unprecedented game development, players are fixated on the secrets behind developing successful games. This is evident in the mobile gaming industry – the cornerstone of the online gaming universe. Over the past few years, many players have turned to the mobile gaming industry for their kicks. Whether it’s the Google Play Store, the App Store, or native apps, there is no denying the uptick in mobile gaming popularity. A glut of games is slated for monthly release, with brand-new titles reaching players’ iPhone, iPad, and Android screens.
But success has little to do with production and development and more with gameplay, marketing, and player immersion. To this end, production studios are focused on getting their games to their target market as quickly and effectively as possible. There are plenty of avenues for success, from app store optimization to social media promotion, mass email marketing, and paid advertising on websites, blogs, and gaming platforms.
Freemium Entertainment – The Secret to Successful Games Development
One of the premier secrets to success in the gaming industry is the provision of freemium games. People are inherently drawn to free games – it’s human nature. However, the freemium model is a spin-off of the free games model. This marketing marvel allows players to enjoy online games for free, with value-added benefits with in-game purchases. As more players download and install the games and get accustomed to the gameplay, they are more likely to buy into the freemium model.
Engaging Action – Give the Players What They Want
A classic example of thrilling gameplay is the 2D turn-based attraction Price of Glory. This competitive strategy-based game on mobile is geared towards players who thoroughly enjoy medieval fantasy gaming. It upends tradition by allowing asynchronous turn-based play. That means you can get in on the action whenever you want, at your leisure. There’s no need to spend inordinate amounts of time gaming to get anywhere. The value-added benefit of this game is cash rewards in tournament mode. That’s the secret sauce players love!
Every tactic, objective, and approach is significant in a strategy-based game. The developers behind this breakthrough attraction understand that diversity in game modes is the secret to success. For players in search of casual gameplay, there is Skirmish Mode. It takes all the pressure off and allows fans to try different strategies. Players seeking intense competition will love Salt Tournaments with salt crystals and Cash Tournaments with real cash rewards. When players collaborate in Dynasties, additional rewards are up for grabs. This breakout game is available now, and it checks all the boxes with fans.
Visually Appealing UI & Amazing UX
The player experience of a successful game is paramount. Nothing compares to a smooth game rollout with stunning audiovisual elements, ultra-realistic action, and an easy-to-use user interface. The technical prowess of the UI and the delivery, as exemplified by the User Experience (UX), are equally important. Successful game developers have overcome challenges with slow loading times, incompatibility with different hardware (smartphones, tablets, phablets), poor functionality across different browsers, and presentation on various screen sizes. When games show well, they are audiovisual masterpieces – veritable Picassos for a new generation of players.
To this end, cross-platform functionality must be assured at all times. Since players are reachable across many different segments, software developers must meet them on their home turf. This means that platforms must be compatible with a reusable software code. It should be leveraged across various gaming platforms. This also significantly cuts down on the lead time, resulting in rapid time to market and widespread release for all players.
Make Hosting Platforms Free for Players
Back then, Blizzard Entertainment and its signature online platform (Battle.net from 1996) allowed players to avoid General Electric’s GEnie (an hourly charging service) so Blizzard players could enjoy their favorite online games with the signature – proprietary – gaming platform. Costs were defrayed by way of advertisements, and this created many world-famous games like StarCraft and Diablo. As a consequence, the Blizzard Entertainment brand blossomed.
Importantly, this company didn’t try to reinvent the wheel; they stuck to what worked. World of Warcraft is a case in point, it was fashioned on the concepts of the strategy games Dune II and EverQuest. For this particular company, what the employees thought of the games themselves was always important. That’s why World of Warcraft and Overwatch became global sensations. Executives always say that it’s easy to understand when something will take off: If the staff in the workplace stay behind after work to play the games they have had a hand in creating, it’s a winner!
