Currently, businesses and customers alike are struggling through various global economic woes and are being impacted by looming recessions. This is putting pressure on companies to ramp up their marketing efforts and keep them relevant both locally and internationally.
So, how do you, as a company, make sure that you are keeping your sales up? How to remain competitive and what should you be focusing on to keep customers coming through the door?
We took a look at some of the efforts that companies all over the world are taking and how they are increasing sales, even in the face of economic recession.
Pay Attention to Your SEO
The word SEO usually sends a chill down most business owners’ spines. Not only can it be quite a daunting process but it is also constantly evolving, making it quite tricky to keep up with it. The trick is to start with the basics and work up from there. So, let’s take a look at your site. Is it SEO-optimized?
Luckily for you, you can usually make use of various tools to help you with your SEO efforts. If you are working off WordPress, for example, an integration like Yoast is a great idea to monitor and streamline the SEO on each page. It tells you what you need to do to increase the rankings of each page and indicates where you can start improving them.
Keyword research is also a vital part of your SEO process. Not only will you need to do this from the outset, but you will need to do regular checks to see if anything is trending to include on your site and campaigns. Again, there are some great tools out there that will help you get the right keywords.
SEO audits are also important exercises to undertake. You will want to know whether your site is dropping in the search rankings, and what needs to be done to improve it. Some of the platforms are free to do an audit, while others charge a fee. Do some research and see what works for you.
If you don’t have the resources and time to manage the SEO by yourself and want to start increasing your rankings on search engines, we highly recommend that you engage an SEO expert. Not only will this be more successful for your company but it will also save you time and money in the long run.
Focus on Your Conversion Rates
Your campaigns are key in increasing your conversion rates in your company. And the fact of the matter is that it is conversion rates that lead to sales and the money in the bank. So, you will need to know what is working and what isn’t at all times in your company.
Create campaigns and content with your customer in mind. Again here, your keyword research will come in handy because it will indicate to you what your audience is interested in and what they are looking for.
So, post campaigns across various channels. Social media, emails, paid ads, and to your media affiliates. Make sure you have a good content calendar that you can build on that directs the themes for the weeks and months ahead and just build up and post that content.
You will want to know what works, so keeping an eye on the metrics is vital. Each platform that you are posting on provides you with the metrics of each post. So, you will be able to see what content converts more than others and allow you to plan future content from there.
Again, this can be incredibly resource-intensive, especially from content and sales funnel monitoring perspective. Consider hiring a conversion rate optimization company with a reputable background and start focusing on getting those click-throughs to conversions.
Automate as Much as Possible
What is great about this digital age is that most processes and actions can be absolutely automated. So, once you get one process right, you can find a platform that works for you and automate it.
And, there is automation for almost everything out there. From social media scheduling and posting to email building and sending, a quick Google search into each process will render thousands of results.
Take LinkedIn, for example. There are some great LinkedIn sales automation tools that assist you in not only finding the right clients on LinkedIn but actually reaching out to them and converting them, increasing sales on your side. They gather data about your audience and pinpoint potential clients that you should be engaging with.
From there, they can reach out and engage with the client, provide them with relevant details and simulate the whole sales process. The platforms can also handle content creation and management as well as the sales intelligence behind landing a client. This will save you hours of searching manually through LinkedIn for the clients you need.
Know Your Customer
Last but not least, the element that makes a brand stand apart is its insight into its customer base. The more a company knows about its customer, the more successful it will be in actually marketing to them effectively and converting them.
Brands are encouraged to do deep dives into their customers on a regular basis. Find out just who they are, what their interests are, and how they are behaving online and in the sales process. Armed with this knowledge, you will be able to strategize more effectively and create campaigns that actually speak to the customer.
Digital marketing has gone beyond just knowing that your customers are females between the ages of 25 to 60, based in a certain location with a certain price point. It’s now knowing what their interests are, what they respond to, and what they search for online.
Get this behind you, and you will be able to target them effectively.
The Bottom Line
If you simply do not have the capacity to gain the relevant information about your customer and reach out to them, there is a definite ROI in getting someone to assist you. If you feel the need to go back and re-examine your processes, do so. There are endless options to help you make your business a success.
Also Read: How To Close Skills Gap In Your Sales Team
