Las Vegas is renowned for its incredible landmarks and larger-than-life casinos. However, with the rise of online casinos, it’s not surprising that traditional land-based casinos may face a decline. Naturally, land-based casinos would have to take more of a modern approach to their service offerings to remain competitive. Let’s break down some of the cutting-edge technologies Las Vegas casinos are implementing to keep up with the current iGaming landscape.
The Rise of Smart Casino Technologies
Many Las Vegas casinos have begun integrating new technologies commonly associated with iGaming platforms, making real-world gambling a more efficient experience. This begs whether land-based casinos’ experiences are better than virtual options.
Casino Security & Customer Safety
Many online casinos provide players with secure payment methods, including reputable and licensed platforms selected by PokerScout which support cryptocurrencies like Bitcoin for deposits and withdrawals. According to casino expert Liliana Costache, the benefits of using crypto include faster transaction speeds, lower fees, and enhanced security.
Additionally, players get an added sense of security with features such as identity verification and two-factor authentication. So how does this translate to a brick-and-mortar casino? To make guest experiences more seamless, these land-based casinos use facial recognition for security purposes and cashless payments.
Using AI for Personalization
AI-powered technology in online casinos personalizes players’ gaming experiences based on their behaviour. This results in tailored promotions, discounts, and game recommendations. Because online casinos offer solely virtual experiences, it is reasonable to consider how a land-based casino would successfully use this technology.
However, these virtual technologies seamlessly integrate with real-world operations. AI can deliver great customer service, offer players personalized offers, and even provide competitive pricing.
Smart Tables & Real-Time Analytics
Online casinos have various tools outside of AI used to monitor player behaviours, interests, and trends. Tracking gambling habits makes it easier for these platforms to offer personalized experiences, which means higher customer engagement. To make it easier for land-based casinos to adopt this approach, smart tables (one of the most anticipated gambling techs) have been the way to go. Smart tables allow game masters to monitor gameplay, collect real-time player data, and track player habits.
How Land-Based Casinos Provide Immersive Gaming Experiences
While land-based casinos have taken steps to make real-world gambling more efficient for players, there is still the question of how they make gambling more immersive. With the use of virtual technologies, this has proved much easier than one would initially think. Some examples of this include:
The Use of AR & VR
With the waves Augmented Reality (AR) and Virtual Reality (VR) have made in the gaming industry, it is no surprise that it has now made its way into the gambling industry. AR and VR gambling experiences can be found in both land-based and online casinos, setting a new standard for players.
From the comfort of their own homes, players can use their Oculus or HTC VR headsets to immerse themselves in a Blackjack or Poker game. iGaming titles such as PokerStars VR and VR Roulette guarantee players a realistic gambling experience. Similarly, Las Vegas casinos offer VR poker tournaments and interactive slots.
However, each platform has its own pros and cons. For instance, most online casinos may not support certain VR/AR headsets, while land-based casinos might not provide equipment that accommodates all guests. This can lead to concerns regarding security and comfort due to a player’s surroundings.
Smart Slots
Innovative technologies like smart tables mean that digital table games are another great way to modernize land-based casinos. Additionally, skill-based slot machines can completely reshape gambling experiences for many real-world players. Both smart slots and digital tables feature an AI dealer or algorithm that monitors for cheating and customizes gameplay. However, online casinos prove to be the better option in this regard, as players enjoy 24/7 accessibility from anywhere in the world.
Does Innovation Drive Sustainability
Because online casinos are virtual platforms, there are no physical components that need to be maintained. In comparison, land-based casinos, especially the larger ones in Las Vegas, consume many resources to operate successfully. However, using innovative technologies helps more than just gambling experiences, they also drive sustainability.
For example, AI-powered technologies cut costs related to staffing, reduce human error, and ensure more accurate outcomes. IoT devices contribute to energy-efficient gaming systems, potentially saving casinos significant amounts of money. Finally, these technologies enhance casino security, ensuring that staff, resources, and customers are all safer.
Conclusion
Slowly but surely the lines between digital and real-world experiences are being blurred. Where gambling is concerned, the difference between land-based and online casinos continues to diminish. Online casinos offer players convenience and ease of access, whereas the land-based equivalents mean a more immersive experience and human engagement. However, as the gap between the two types of casinos narrows, technological innovations can completely reshape the gambling and iGaming industries.
Also Read: The Future of Casino Design: From Opulent Halls to Virtual Reality
