When looking for information online, you may type your query on Google’s SERP(Search Engine Results Page). After inserting your query the search engine will produce results to answer your query.
While scrolling through the page you might come across a list of pages that are willing to answer your question. All those pages are listed in a vertical order one below the other.
Now what factor helps in determining this factor?
This is where SEO plays a very important role which helps in determining the ranking of the website placed on the SERP.
SEO being a very important element of digital marketing is included by most of the institutes that offer a PG in digital marketing to their students.
Before diving into the latest SEO trends, let us understand more about the concept of SEO.
What is SEO?
SEO stands for search engine optimization which involves the process of optimizing a website, it’s content, and the quality and quantity of links it acquires.
All these efforts are taken to make it easier for your customers to find you when they search for a product or service offered by your company.
How can your customers locate your website?
Practicing SEO helps you improve the ranking of your website. This means that the higher you rank the more easy it becomes for your customers to find your page. This will help to bring traffic to your website that will eventually turn into leads.
Interested in pursuing an SEO course then check out the colleges that offer masters in digital marketing and see if their curriculum includes SEO as a major subject.
A List of Top 3 Trends in SEO
1. Constantly Update Your Content
Updating the content on a website is crucial for a few reasons. Firstly, it makes the website more user-friendly and improves its ranking on search engines. Secondly, it helps ensure the information on the site is accurate and current.
We regularly update our blogs with the latest information to keep them relevant and helpful. For instance, our page about Google Algorithm Updates always stays up-to-date.
The point here is that when a page on your website brings in a lot of traffic, your job isn’t finished. Other websites will keep creating better content, so you need to keep updating yours with new and valuable information.
To have evergreen content that remains useful, you should regularly update it and add more value. If you neglect your content, it will slip down in Google’s rankings and become outdated.
2. Focus on Auduiece targeted content.
The reason why user experience is so important in SEO is that there’s a lot of content being created. When a website, like one selling financial software, starts posting unrelated content like food recipes, it confuses Google’s search crawlers. They wonder if this content is genuinely useful for the financial software customers or if it’s just a tactic to rank for popular keywords.
The truth is, businesses that create content solely to attract search traffic, without considering what users want, won’t do well in search rankings in 2023. It’s crucial to stick to topics and industries relevant to your business when creating content.
If you’re not sure what topics to cover, you can use a content planning tool to discover related keywords that your target audience is searching for. Just enter a keyword, and the tool will suggest other related keywords people are using in their searches.
3. Changes in Google’s SERP Layout and Functionality Driven by Generative AI
Google is working on a project called Magi, aiming to create a future-proof ecosystem with advanced AI features. They recently showcased a new search interface using generative AI during Google I/O 2023.
This interface features an AI answer box at the top of search results, allowing users to expand it to see where the AI gathered information. Users can also ask follow-up questions within this box, potentially leading to more zero-click results.
The unique part is that Google plans to show relevant ads within the AI answer box, acting like a personal shopping assistant. These ads will be based on user preferences, making it easier for users to make purchases without leaving the answer box.
These AI improvements are made possible by advanced language learning models like MUM and PaLM2. It’s just a glimpse of what Google Search has in store, and we’ll have to wait for more updates from Google.
Interesting in learning SEO? You should learn an array of skill along with SEO to help you become an expert. Check out this blog on digital marketing skills that will help you master your skills and stand out of the crowd.
Conclusion
I hope that you have gained some valuable insights from this article and you have a better understanding of how SEO is so important for each and every business.
Staying up to date with the latest trends and continuously updating your website will help you increase your stake in the search engines for the keywords you target.
Always be patient, SEO has to be a constant practice and you will reap the benefits soon.
Also read: The Benefits of SEO: Why It’s Essential for Your Business
