Search engine optimization of a website in Google results is an effective method of promotion. According to statistics, 53% of website traffic comes from organic transitions. A company in the top search results is able to attract more than half of all visitors in the niche to its web resource. However, many marketers are frightened by the complexity of search engine optimization, confusing ranking algorithms, and long implementation times.
Let’s try figuring out how SEO works, why your page needs promotion, and how a professional SEO Agency, such as Netpeak, can help you achieve sizable results much faster.
What Is SEO, And How Does This Tool Help Business?
SEO (Search engine optimization) is the organization of a website in accordance with the requirements of search engines. Classic SEO is based on key user queries. Google algorithms search the web for pages with the most relevant content to a specific query. However, it is not enough to simply “stuff” a page with keywords. For high positions in search results, it is necessary to implement a set of optimization measures, which include:
- Building the semantic core. With the help of special services and programs, a database of key queries on business topics is formed/
- Technical optimization. SEO marketers create the structure of the resource, title, description, and headings.
- Internal and external optimization. To do this, they add cross-references and work on attracting more visitors to the resource on the network.
- Control and improvement of user behavioral factors. High-quality, exciting content engages users and encourages them to stay on the page longer, click on links, and leave comments.
- Analyzing results and promo metrics, making changes to the SEO strategy.
All of these steps are only possible with the help of a professional SEO agency’s team of marketers. Their help will increase your efficiency and leave you with no worries.
Ranking Factors for SEO Website Promotion
Website promotion today is not just about working with code or optimizing a website for search engines. With its help, you can improve navigation and structure, content, commercial factors, usability, and other factors influencing traffic conversion.
Navigation and structure
The way users surf your site gives search engines signals about whether they like it or not. These behavioral ranking factors affect not only the position of your site but also the targeted actions of users.
Content
Content is what the user sees on the pages of your website: textual data, visual design, images, characteristics, reviews, etc. It is the content that should create the effect of the user’s “presence” in your store, center, or office. And today, it is the quality of your content that is the deciding factor in a purchase. What the Netpeak Agency will do together with you to make the site content better:
- Analyze commercial factors and seek competitive advantages.
- Research the convenience of your content for users (usability) and its display on different devices.
- Prepare selling text descriptions, attributes, and information blocks.
- Recommend cross-selling blocks and other commercial functionality.
- Check whether search engine robots see important content.
External factors
Today you need to not only take care of the quality of your link massive but also ensure that your online reputation and social signals have a positive tone. To achieve this, you have to ensure that:
- You are discussed on forums, and links are shared and recommended (crowd marketing), increasing the volume and quality of your link profile.
- Search engine services know your best side and give you high ratings. This increases the audience’s trust, so users are motivated to write good reviews on your and other sites.
Technical and internal optimization
Technical and internal optimization are factors that used to be the key to promotion in search engines. Today they are preventive and do not guarantee high results without improving content, structure, and external factors. It is important to understand that if you miss something important on the technical side, you can not only fail to achieve potential results but also lose what you currently have. That’s why you should:
- Check the site’s desktop and mobile versions for compliance with search engine requirements and World Wide Web Consortium standards.
- Carry out automatic diagnostics online to find out about the problem in time and quickly fix it.
- Monitor the security of the site and your users’ data.
- Stay abreast of all search engine trends and introduce new improvements before your competitors implement them.
SEO optimization is an invaluable tool for boosting website visibility and traffic. Netpeak SEO agency, exemplifies this with a case study showcasing impressive results: a 10 million session increase in just six months, with an 80% organic growth rate. This success underscores the effectiveness of strategic SEO tactics. Explore the full case study here, and consider partnering with experts like Netpeak to elevate your online presence.
Also Read: 5 SEO Tricks Every Webmaster Needs to Use
