B2B lead generation is a critical component of any successful business strategy. From targeted content marketing to influencers and social media outreach, there is a multitude of methods that businesses can use to attract, engage, and convert potential customers, but not all strategies are created equal.
No matter which methods you decide to use though, consistency in results and ROI remain an issue. Cost-effective marketing requires accurate data, personalization, precise targeting, and bulk outreach capabilities.
To tackle these challenges head-on, SalesAR was founded in 2019 by Anton Ziniuk and Roman Shvets (that’s where the AR in the company name comes from), aiming to be the go-to provider of data-driven lead generation with the help of artificial intelligence tools and automation.
Company Highlights
- 3 offices (US, UK, UA);
- 30K+ appointments set up;
- 400+ clients in 40+ countries;
- 200K+ leads generated each month;
- 30+ different industries;
- 10x average client ROI;
- 30+ tools used;
- 80% contract prolongation rate.
Foundations of an Industry-Leading Lead Generation Company
Gone are the days of one-size-fits-all marketing strategies. Modern businesses require tailored and personalized approaches that take into account the specific needs and preferences of their target audience. With limited resources, personalized data and strategies are essential for success, enabling businesses to better understand industry trends and respond appropriately.
SalesAR does what it does best via two primary communication channels – emails and LinkedIn. These consistently demonstrate the best results across multiple metrics, including ROI, and they are easily the best options for targeted and personalized bulk outreach. With emails specifically, SalesAR also has a dedicated anti-spam team that makes sure deliverability is always at its highest.
Why Emails and LinkedIn?
This might seem like an old-fashioned choice when it comes to lead generation, but the truth is that there is no better, more cost-effective, and more reliable communication channel than email. Let’s quickly go over why SalesAR employs them as the main outreach channel for their clients:
- Personalization: Emails can be customized to include the recipient’s name, job title, company, and other details that make the message feel more personal and relevant. This can help capture their attention and make them more likely to engage with the content.
- Targeted messaging: Email allows you to target specific segments of your audience with tailored messages that speak directly to their needs and pain points. This can help increase the relevance of your communication and improve the chances of conversion.
- Automation: Email marketing automation tools make it possible to send personalized, targeted messages to large numbers of prospects automatically. This allows you to scale your outreach efforts and nurture leads more efficiently.
- Measurable results: Email marketing platforms provide detailed analytics that allows you to track opens, replies, clicks, and other engagement metrics. This can help you to refine your messaging and optimize your outreach efforts for maximum impact.
- Cost-effectiveness: Emails are a cost-effective way to reach a large number of prospects compared to other marketing channels, such as direct mail or advertising.
SalesAR also employs LinkedIn as a secondary communication channel. Anyone serious about doing business and having a career has an account there, and it’s a crucial element of the research process. With over 700 million users, it’s a gold mine when it comes to finding decision-makers.
Industry Experience and Client Satisfaction
SalesAR has a proven track record of helping clients in a variety of industries (30+ in fact). Just to name a few: advertising, business consulting, software development, financial services, telecommunications, machinery manufacturing, civic and social organizations, pharma, and internet marketplaces. It should go without saying that the combined experience from working with this kind of variety of industries goes a long way in helping with strategizing and campaign optimization.
At the center of every campaign strategy is the dedication to client satisfaction and results. SalesAR collaborates closely with its clients and maintains open lines of communication at all times. Utilizing data-driven techniques, they are able to track and evaluate progress, making it simpler to report results and improve their methods.
The results speak for themselves, with clients praising SalesAR’s commitment, creativity, and results-driven approach. With a focus on delivering measurable results and exceptional customer service, SalesAR is rapidly becoming the go-to provider of B2B lead generation and appointment setting in today’s competitive business landscape.
A Strong Emphasis on Research
More than half of the SalesAR team consists of researchers, so their role in the company cannot be overstated. Research is the backbone of any successful B2B lead generation campaign. It enables SalesAR to understand their clients’ target audience, their pain points, and what motivates them to make a decision. With the appropriate research data, they are able to target and tailor the messaging for maximum impact, offering solutions that meet the specific needs and pain points of the targeted message recipients.
Furthermore, research helps SalesAR identify industry trends and stay up-to-date with the latest developments in the variety of industries they operate in. Knowledge gives them a competitive edge, and you can be sure that they utilize it to its full potential.
Upcoming Services
Innovative service offerings are indicators of a company’s strength and potential for long-term growth. SalesAR is well aware of this fact and intends to introduce AI-driven marketing solutions, advanced data analytics, and more personalized automation to their services lineup soon. These new offerings will undoubtedly provide their clients with even more targeted and efficient marketing strategies, resulting in a higher ROI. By pushing the boundaries of what is currently possible in the marketing industry, SalesAR aims to solidify its position as a market leader and raise the bar for its competitors.
A High-Performance Team with Friends and Family
The success behind SalesAR’s run so far has been driven by its forward-thinking leadership and hard-working team. With expertise in business development, lead research, content creation, marketing, automation, and data analysis, every team member brings a unique set of skills to the table. SalesAR also makes sure to foster a culture of creativity and freedom with occasional celebrations, events, and generous bonuses for its employees.
The team’s ability to work together effectively is a significant factor in a company’s success, and the fact that there are multiple family members and close friends working in the company only serves to strengthen the bond between everyone.
Close ties and good relationships aren’t enough on their own though. Staying competitive in the ever-changing digital landscape requires businesses to be proactive in adapting to new technologies. SalesAR understands this reality and makes it a top priority to stay ahead of the curve by investing in research and development. Their commitment to innovation is evident through their team’s attendance at conferences, workshops, and training courses to stay informed about the latest tools and technologies.
The CEO’s Contribution
The CEO’s role is pivotal to the success of a business, as they are responsible for the delicate balance between employee satisfaction and client satisfaction. Roman, CEO of SalesAR, is not only the face of the company but also its visionary, thinking ahead of the curve, innovating, and maintaining high morale.
Keeping up with industry trends, navigating competition, and maintaining client satisfaction are things Roman has to balance on a daily basis, and so far, he has been very successful, taking his recently founded company into the Top 15 Lead Generation Service Providers Worldwide according to Clutch.
To address the daily challenges, he prioritizes continuous learning, investing in the team’s development, and maintaining open and honest communication with clients and employees. Roman understands the importance of leading by example, and his approach has helped SalesAR maintain its growth trajectory. The company’s success is a testament to his leadership skills, and his continuous efforts to learn and improve are sure to keep SalesAR at the forefront of its industry.
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Also Read: The Top 10 Next-Gen Marketing & Advertising Agencies of 2023
