Let’s suppose you’ve decided to publish three articles per week on your blog, a respectable target by any standard.
In the span of a month, you’re looking at approximately 12 articles and a staggering 156 over a year. The sheer volume of content you’re putting out there is commendable.
But have you ever wondered how this could translate into website traffic?
Content creation is a fundamental pillar in digital marketing. It’s not just about regularly updating your blog with new articles. It’s about creating a connection with your audience, showing your expertise in your field, and providing value to your readers.
Regularly publishing articles helps build a sense of trust and reliability, setting the foundation for a strong reader-base. High-quality content can position your blog as an authoritative source, leading to more shares, backlinks, and higher visibility on search engines.
The Initial Impact: Direct Traffic Generation
First, let’s talk about direct traffic from your new posts. Assuming each of your articles draws in a humble 100 unique views during its first week, you’ll be amassing 300 unique views weekly. Multiply this by the four weeks in a month, and you’re looking at an initial 1,200 unique views.
Impressive, certainly. But that’s just the tip of the iceberg.
When you publish fresh content, you’re essentially inviting new visitors to your website. With the power of SEO and the right keywords, each of your articles can attract a wide range of audience members. These visitors might come from organic search results, social media shares, or referrals from other sites.
Having three new articles every week means there are more entry points to your blog, giving you the potential to attract a diverse and wide-ranging audience.
The Afterglow: Ongoing Traffic Attraction
Each article on your blog is more than a one-hit-wonder. Its value extends far beyond its publication date. Let’s say, conservatively, each article garners 50 unique views per week after its initial release. By the end of the first month, the accumulated views of your ongoing posts will push your traffic to well over 3,000 unique views.
Projected over a year, you could attract an eye-opening 36,000 unique views, purely through publishing three articles a week.
Your articles don’t just stop being useful after the first week. High-quality, relevant articles become evergreen content – the type of content that continues to attract visitors long after its initial publication.
Each of your articles has the potential to keep generating traffic, shares, and backlinks, long after its publication. Suppose if you have written a listicle article like this that will help bloggers to find the ways to monetize their blog then such articles get backlinks naturally.
This is especially true if your content is comprehensive and offers a deep dive into the subject matter. Over time, the cumulative traffic from these articles can lead to a substantial increase in the overall traffic to your blog.
A Cautionary Note: Quantity vs. Quality
While the data paints an enticing picture, it’s important to note that the success of this strategy doesn’t lie solely in the quantity of your content. In 2023, entrepreneur and marketing guru Neil Patel revealed he hit over 5.7 million unique visits a month on his blog. However, Patel’s strategy isn’t purely about volume. It’s the consistent delivery of high-quality, engaging content that truly resonates with his audience.
While publishing three articles a week can be beneficial, it’s important to remember that the quality of your content should not be compromised. Articles that are hastily written, filled with errors, or lack in-depth information can harm your blog’s reputation. Readers value high-quality content that provides them with insights, answers their questions, or helps them learn something new. It’s important to strike a balance between the quantity of your content and its quality.
Outsourcing to the Rescue: The Power of Professional Content
This brings us to the crucial question: how do you maintain a high frequency of posting while ensuring each article is informative, engaging, and of high quality?
This is where content writing agencies, like Wordscloud, come into play.
Outsourcing your content creation tasks allows you to maintain consistency in publishing, but also guarantees that each article is crafted to the highest standards. Agencies like Wordscloud have professional writers who specialize in creating high-quality, SEO-friendly content that is tailored to your audience.
Furthermore, these professionals understand how to utilize the power of keywords, meta tags, and other SEO strategies to make your articles more discoverable, giving your traffic a significant boost.
Outsourcing your content writing tasks to such an agency can free up your time to focus on other aspects of your business. You get the assurance that your blog will be updated regularly with well-written articles, without having to spend hours on content creation yourself.
The Bottom Line: Outsourcing Equals Scalability and Quality
The power of publishing three articles per week is substantial, provided the content you’re publishing resonates with your readers. Outsourcing content writing to an agency like Wordscloud ensures not only that you meet your publication goals, but that each article is a valuable asset, designed to attract and engage readers.
Whether you’re a solo blogger or a large corporation, outsourcing your content creation can be the key to unlocking exponential growth. With the right partner, you’ll find that the unseen power of regular content creation isn’t so unseen anymore – it’s right there in your rising traffic numbers and an engaged, growing audience.
Also Read: Get New Organic Leads for Your Service With Effective Tools
