In today’s digital-first world, the conversation around branding tends to focus on social media. However, establishing and growing a solid personal brand happens offline, too. In fact, depending on your goals, you may not even want or need a massive online presence. If you’re a professional who wants to develop your brand, here are some smart and strategic ways to make an impact, without chasing likes or building content calendars.
Create a Strong In-Person Presence
Online, you can reach thousands or even millions of people, but it’s not just about quantity: quality is important, too. There’s no substitute for genuine face-to-face interactions, and first impressions still matter. The way you enter a room, shake hands, or introduce yourself can instantly affect how people perceive you.
It’s all about leveraging the details to communicate who you are and what you stand for. Everything from the way you dress to your tone of voice and the materials you hand over contribute to how people remember you. So, why not go the extra mile and invest in some premium touches like metal business cards that instantly set you apart?
Focus on Referrals
Make referrals part of your brand and you’ll soon see how it builds feelings of trust and loyalty. While we tend to think of referrals in terms of receiving new business, it’s actually a great tactic to focus on being the one to make introductions. When you thoughtfully recommend people, it helps you position yourself as high-value, authentic, and authoritative. It’s a subtle but powerful way to establish yourself as an indispensable contact; someone who’s well-connected and genuinely wants others to succeed. The best part is that these gestures often come back around.
Speak at Events
You don’t need to be intensely active on social media to be seen as a leader in your field. There are numerous real-world opportunities to make yourself known and share your expertise. For example, in-person panels, workshops, local business events, networking gatherings, and expos. Showing your face in those spaces helps build your credibility and often leads to forming meaningful relationships and finding opportunities you simply couldn’t do online.
Deliver a Memorable Experience
Your brand isn’t just your aesthetic, what you say, or even what you do. It’s how you make people feel. Solving clients’ problems, providing clear communication, delivering on your promises, and consistently exceeding expectations will do more for your reputation than any social media post ever could. This includes timely follow-ups, a smooth client experience, and unique extras such as handwritten thank-you notes. It’s about going the extra mile on a project to show you take pride in your work and make every client feel special.
Endnote
Personal branding may primarily happen online, but don’t fall into the trap of neglecting your offline efforts. How you appear to and interact with people in real life is critical, as it can help you build fruitful relationships, expand your network, and develop your brand identity as a trusted leader in your space. Put the effort in to make an impression the good old fashioned way and you’ll be sure to reap the rewards.
