The online casino industry is highly competitive. New gambling sites launch every month. Yet most of them close down within the first year. If you want to stand the test of time, figure out how to grow your brand without spending a lot of money.
Learn how to attract players to your website organically. This might mean you invest in a blog, social media account, and SEO. But that’s alright. As you will discover below, growing an online casino doesn’t have to be expensive.
1: Define Your Target Audience
Today, successful businesses no longer try to impress everyone. They target a specific audience and do everything possible to keep this market group happy. Your target might be a specific region, say the Nordic countries.
It could be a specific demographic, say bingo players. Or you could go after mobile players. Another way to find your ideal customers is to study the market. Learn what people love and hate about online casinos.
Let’s say you discover people love quick payouts. But most casinos have issues processing payments. You can turn this into an opportunity by branding your casino as a fast-payout website.
2: Give Out Fair Bonuses and Promotions
Every casino gives out bonuses to customers. However, not every website offers fair promotions. That means the best way to grow your casino is to provide lots of sweet bonuses.
To expound more, give out as many bonuses as possible:
- No deposit
- First Deposit
- Cashback Deals
- Loyalty Points
- Reload bonuses
- VIP Rewards
- Live Casino Bonuses
Every bonus has a purpose. No deposit and first deposit bonuses attract new players. Loyalty rewards keep these players loyal to your brand. That being said, no one can be loyal to a casino with unfair terms.
Set a reasonable number of wager requirements. If possible, give out no-wager bonuses regularly. Increase the bonus withdrawal limit and offer players enough time to fulfill bonus terms.
Casinos that offer great promotions are few and far between. As such, you have a strong chance to grow your brand if you can improve your bonus policies.
3: Offer High-Payout Games
People gamble online to have fun and win money. High-payout games offer the best odds for winning. These are the games you should feature on your website, from slots to table games.
Sure, offering high-payout games reduces your potential profits. But think about this. You can’t maximize your profits unless people want to gamble on your site. Low-payout games drive people away.
With that in mind, offer a wide range of games. Give players slots—classic, video, progressive, and Megaways slots. Offer slots from different top-level software providers like NetEnt, Microgaming, Betsoft, and BTG.
4: Provide Live Casino Games
Live casino games provide the most luxurious experience you can get from an online casino. They offer a chance to play your favorite table games against fellow human beings through video links.
You can play all sorts of table games at a good live casino: blackjack, poker, baccarat, and roulette, to name a few. Evolution Gaming is the biggest supplier of live casino games. But it also faces competition from Playtech, Pragmatic Play, and Microgaming.
5: Create a Blog
Online businesses are changing how they market their brands. They’re shifting from paid adverts to organic traffic. Blogging helps you attract traffic to your website naturally.
See, a blog is a place where you can talk about your casino and its products. You can also blog about topics people are looking for. Let’s say 10,000 people search for “What is a Live Casino” every month.
You can create a post explaining what live casinos are. Then you can also remind your readers that you have a live casino. If your post attracts 3000 readers and 500 of them become customers, it’s a huge win for you.
You will have earned 500 new customers without paying for adverts. What’s more, you can generate lots of customers in the long-term for as long as people are interested in the topics you post.
6: Invest in Email Marketing
One of the advantages of blogging is that it allows you to build a community for your casino. To expound more, you can collect the email addresses of people who enjoy your blog. Then you can market to them.
Email marketing is more effective than a lot of other techniques. You’re talking to people who love your content. All you need is to give them a reason to gamble on your platform.
7: Create a Mobile-friendly Website
At least 52% of online casino players use their smartphones to play slots and card games. That’s the majority of online gamblers. Create a website that appeals to this demographic or you risk losing business.
Hire developers to optimize your website for mobile support, speed, and navigation. Everything about your website should scream user-friendliness, from the graphics to the layout.
8: Have a Social Media Presence
Creating an account on social media is free. Yet, this account can generate a significant percentage of your business’ income in the long term. Join all the major networks—Facebook, Twitter, Instagram, and Snapchat.
Grow your social media brand by posting helpful content regularly. You can also pay for social media adverts. Or pay influencers to endorse your brand to their millions of fans.
9: Work on Your Reputation
Many players place a premium on a casino’s reputation. They will often spend hours comparing the best-rated operators. Fortunately, you can grow your brand into becoming a top-rated website.
First, ensure you’ve covered the basics: a license, data encryption on your website, and efficient customer service. Secondly, provide high-paying games as we mentioned earlier. More importantly, give out sweet bonuses.
10: Provide Fast Payouts
One of the biggest complaints people post on forums is that most casinos don’t pay out fast. They process deposits fast. But once you win money, they take days or weeks to process your money.
In light of that information, invest in quick payouts. Make it easy for players to deposit and withdraw money from your casino, especially large jackpot payouts.
Also read: Exploring the US Gambling Market: What to Expect from New Online Casinos
