In the present scenario, franchising has enabled innovation and creativity to blossom rapidly within the business dominion. Several leaders, as well as individuals, are undertaking franchising to ensure making a mark within their preferred industries and verticals. Today, franchising has become one of the highly profitable forms of business. Regardless of various crises or challenges, several franchise brands are thriving and growing, making the franchise business even more important and beneficial in the upcoming years.
Spanning through the US and several other locations, Monster Mini Golf has been setting high standards in the franchise industry with peak innovation and creativity incorporated in its business models. Over the past few years, the company has created a benchmark for excellent family entertainment.
Conceived to fulfill Voids
Monster Mini Golf is the brainchild of Christina Vitagliano (CEO) who envisioned its concept around 2003. Prior to establishing the company, she worked as an auctioneer and opened an antique auction house in 1998. Within four years, it became one of the largest and most reputable auction houses in the area before Christina decided to sell the business in 2003.
Christina was seeking to create a business with a small list of requirements—namely the concept had to cost less than the movies, be easily managed, require little to no inventory, and most importantly, it had to be different and uniquely fun. She envisioned mini-golf as a solution to the void existing in affordable family entertainment, and thus, built the first Monster Mini Golf all by herself by making monsters out of everything and anything. Moreover, to increase the bars of excitement and enthusiasm, Christina added other elements such as blacklights, monsters, and indoor-theme. Thus began the journey of Monster Mini Golf.
Fine-Tuning Growth and Success
The first Monster Mini Golf was established in 2004. Within a short duration, the company had become a success and started offering franchising options. Currently, it has expanded over thirty locations including the US and Canada. In 2012, Monster Mini Golf co-branded with the popular rock group KISS and built a company-owned flagship location in Las Vegas, and further went on to establish its second co-brand in Las Vegas with the iconic TV show, The Twilight Zone. Over the years, the company has focused on fine-tuning and proper growth. With 30+ franchised locations, Monster Mini Golf has currently become a leader in indoor blacklight family entertainment. “Our vision is to provide every guest – whether they’re 5 or 95 – the most unique, affordable, engaging, and FUN family entertainment option! We aim to break the mold on how miniature golf, and family entertainment in general, is viewed and experienced,” adds Christina.
Breaking the Mold of Family Entertainment
Monster Mini Golf’s primary mission is to provide every guest (irrespective of their age) the most unique, affordable, engaging and fun family entertainment option. It aims to break the mold around how miniature golf and family entertainment is perceived and experienced in general. Its space-efficient venues consist of an 18-hole custom-designed blacklight mini-golf course, state-of-the-art arcade, including space for posh birthday parties and event rooms with optional laser maze, laser tag, bowling, and virtual reality. Each venue is uniquely designed, filled with witty relatable local pop culture artwork, interactive fun animated monsters, surrounded by upbeat music broadcasting from an on-course, and DJ-hosted radio station. Monster Mini Golf’s social-distancing practices as well as its affordable and fun concept create an appeal to humans of all ages.
Expansive Franchising Options
The Monster Mini Golf Formal Training Program is a combination of comprehensive classroom and in-store training application covering all aspects to provide information on high-performing operations. It also ensures providing access to all the essential resources that are necessary for starting a successful franchise ownership. Monster Mini Golf has worked hard to develop a complete training and support system for its franchise owners that includes the following aspects:
- Monster Mini Golf business fundamentals, culture and team development
- Financial consultation and action plan development
- Hiring, developing, training, and coaching
- Compensation, scheduling, and recruiting
- Marketing guidance and assistance
- Graphics and collateral creation software
- Online Operations Manual
- Marketing support, tools, and resources
- Regional Training Events
- Annual National Conventions
- Internal Owners Communications Forum
Perpetual Philanthropic Approaches
Besides providing innovative family entertainment along with plentiful franchising options, Monster Mini Golf also organizes and participates in several charity as well as philanthropic activities. In 2008, it launched a perpetual nationwide campaign titled, “Share a Pair to Support Public Education” to impact monies towards public education. Under this campaign, Monster Mini Golf encouraged all parents, players, students, and educators to purchase a pair of the special edition golf balls at $5 each from any of its locations. 100% of the Golf Ball sales will directly benefit one randomly selected public school within each of the 30 Monster Mini Golf communities.
In addition, each set of the special edition golf balls featured a Monster Mini Golf logo along with the tagline, “I have the balls to support Public Education,” in order to symbolize the cause and critical need, in a humorous manner, while creating awareness and dollars towards public education funding. After the completion of the fundraiser, one school was selected randomly within each Monster Mini Golf community and was rewarded with the generated sales.
Laurelled Franchise Partners
Currently, Monster Mini Golf is planning upcoming expansions into several communities within the United States. The company is striving to bring its creative and quirky brand of family entertainment to communities including New York, Washington, Tennessee, and others. Monster Mini Golf is also expanding business with a reputation for excellence and strong guest experience and retention. Its franchise operators hail from several industries and backgrounds—endorsing a common thread of an outgoing personality and the true desire to entertain others. The company has also earned positive feedback from its successful franchise partners. For instance, a franchisee from Florida remarked, “I love what Monster Mini Golf has done for me, it’s an incredibly fun and well-run franchise. I do not have to be onsite everyday, but that doesn’t stop me!”
Owing to its excellent franchising facilities and features, Monster Mini Golf has been nominated for several awards and recognitions. The company’s uniqueness and creativity behind the indoor mini-golf concept has earned the interest and attention of numerous customers.
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