Businesses are always looking for ways to maximize their value and growth potential, but often get so focused on prioritizing their products that they forget to prioritize their prospects, and that is where great consultants come into play. Of course, not all consultants are created equal, and the best consultants know that success in business is about creating success with people. Why? Because robots aren’t buying our products and services, humans are. Sure, top-tier consultants can provide industry-specific insight, functional expertise, technical proficiency, and strategic guidance. But even more importantly, they help you understand how your business adds value to humans.
The Foundation of Maximize Value Consulting:
After earning his MBA in 2014, Chase Kreger had a dream that he would build a company that would help millions of professionals around the world. At the time, he was disappointed by the surplus of unwanted, unasked-for, poorly designed, terribly facilitated, hard-to-apply
corporate training content out there. So, he realized the best way to overcome all of these gaps was to go out and build a company himself that wasn’t trapped by all of these unnecessary limitations. And that’s exactly what he did. In 2016, with the full support of his wife, he launched Maximize Value Consulting to focus on building a training system that produces epiphanies, disrupts continuums, enhances human-to-human connections, and elevates the performance of any business. Since 2016, Maximize Value Consulting has had the privilege of serving tens of thousands of professionals all over the world, and according to them, they are just getting started!
The Vision & Mission of Maximize Value Consulting:
At Maximize Value, their vision has always been centered around helping leaders lead better and helping sales professionals sell more. They measure their success by focusing on helping people more or helping more people. It really is that simple for them. Intentionally, you won’t find them at the top of your newsfeed or as a sponsor on your favorite podcast. Instead, they are the recommendation between friends. They always have, and always will make it a priority to answer to the needs of their customers rather than the needs of investors. Why? Because they know that their clients are the heroes, serving is a superpower, epiphanies are the force multiplier, and humans are always a company’s greatest asset.
How Maximize Value is Different:
Maximize Value Consulting differentiates itself with data-driven content customization, the best facilitators the industry has to offer, and world-class digital resources to help any team keep learning anytime, anywhere.
Their clients and partners say Maximize Value is unique because of:
• Edutainment: It is adult learning, but fun! Maximize Value makes vegetables (knowledge) taste like sugar (entertainment).
• Obscurity: The content is unChatGPT-able and un-Googleable.
• Data: No more guessing! The development experience is data-driven. The other differentiating factor that matters to their partners is the investment structure. There’s a reason that you won’t see a Maximize Value commercial while watching the Super Bowl. Instead of wasting millions on advertising, they make it a point of pride to offer their services at a rate significantly less than the big-box corporate consulting companies.
The Future of Consulting:
Would it be wise to compete with Bezos in logistics? Absolutely not. The same is true with Artificial Intelligence (AI) in consulting. AI (specifically, Chat GPT) is already one of the main competitors in the consulting world. If you are not ready, Artificial Intelligence (AI) will completely eliminate all consulting companies who haven’t differentiated themselves within
their niche. To prepare for the future, remind yourself that if AI or a robot can do it now or in the future, it won’t be valuable. Your 03 | MM 2023 04 | MM 2023 company’s unique differentiators must be AI-proof. The other key piece of moving into the future of high-value consulting is to ensure all of pieces of content are converted into digital assets. If your clients and prospects don’t have instant and frictionless access to your expertise, don’t expect to have demand in the future consulting world. The consulting game is changing rapidly… Don’t be afraid of what’s coming, but be prepared for it.
Advice for Consultants – Becoming an Expert:
Remember that there are a lot of unwanted, un-asked-for, poorly designed, hard-to-understand solutions available. Don’t offer something that people don’t want and don’t sell something that people don’t understand. Stop trying to be the consultant who thinks you are so good that you can sell popsicles to Alaskans in the Winter. Be the expert who knows it might be more effective and beneficial to sell them firewood. The last piece of advice, but perhaps the most important, is to remember that your efforts will be better served if you stop trying to convince everyone of something. There are already plenty of people who see what you see. Go find them. Don’t get so focused on those who don’t want what you’re offering that you forget to reach those who do.
Also read: The 10 Most Valuable Consulting Companies in 2023
