5 Unspoken Rules Of Mascot Marketing For Small Businesses

Branding has become a big deal these days, with business landscapes becoming more competitive than ever. You’ve got to add a secret sauce to win the game, and a mascot may just do the trick. Did you know that consumers are more likely to remember a brand that has a mascot? That’s right, boss!

Mascots add a personality to a business, create brand awareness, and boost sales. It can also increase social media engagement with more likes, shares, and comments. Well, you may worry about the expense of designing an iconic one as a small business owner. Don’t stress, you needn’t break the bank to get it.

Just follow these easy unspoken rules to design an effective mascot and create a winning strategy around it. Let’s dive in. 

Rule 1- Make it memorable 

This one’s a no-brainer in a market flooded with brands and mascots. You need to create something people will remember, right? Think about iconic mascots like the Energizer Bunny or the Geico Gecko. They’re memorable, so people recognize them anytime and anywhere! 

So, when creating your replica, think about something that makes it stand out. Is it the design? The colors? Or the personality? Pick something that will stick in everyone’s minds.

Rule 2- Give it personality 

Mascots replicate brands, so they should have a personality like a human instead of a business. Make it fun and engaging with a persona that defines your business. Do you want people to see your business as goofy, funny, or serious and professional?

Start with a clear view of your business and develop your mascot’s personality accordingly. Look at popular ones to get some great inspiration! 

Rule 3- Keep it consistent 

You’ve got to keep your mascot consistent to ensure it is recognizable across all platforms. Just like your logo, you must use the same colors, design, and personality across your business website and social media pages. 

Invest in Custom Mascot Costumes for your event and retail marketing strategy. Look for high-quality, durable ones you can use for years until you want to change the character.   

Rule 4- Interact with your audience 

Having a mascot is a good way to make your brand memorable and recognizable. But what’s the use of having one that doesn’t interact with the audience? Well, do your bit to engage with your customers online and offline. 

Imagine how kids will love shaking hands with a lifesize character, or how well social media users will like one that responds to their comments. It’s a way to foster a connection, right?

Rule 5- Tell a story

Every brand has a story, and all its branding assets should narrate it. Your mascot is no exception. In fact, it can take brand storytelling a notch higher with a character and personality. 

For example, if you sell baked products made of all-natural ingredients, you can replicate your story with a happy chef as your mascot. Think of it as a tool to highlight your vision and values. 

What’s in a mascot, boss? A lot, actually! You can leverage it as a powerful tool for your small business, so it’s a worthy investment. Follow these rules to make it the next big thing.

Also read: 8 Useful Tools for Small Businesses