We can’t quite believe summer is ending already, but as we approach winter, we inevitably start to think about the upcoming year. As we approach 2025, digital marketing continues to evolve, bringing a whole new set of challenges and opportunities.
At Another Concept, a Leeds-based digital marketing and SEO agency founded in 2023, we recognise that staying ahead of the curve requires a deep understanding of the industry’s emerging trends. From rising consumer costs to innovative AI applications and heightened privacy concerns, here’s how marketers can prepare for what’s next.
Rising Costs and the End of Free Returns
One of the most significant changes facing e-commerce businesses is the increasing cost of doing business, which, unsurprisingly, is being passed on to consumers.
Once a staple of e-commerce, free returns have been given the axe, most notably by ASOS, due to growing shipping and operational expenses. As more companies abandon this model, consumers may need to adjust their expectations.
Marketers will have to communicate the value of the product more clearly, highlighting quality and durability, to compensate for the loss of free return policies. Brands that excel in providing upfront transparency around costs will build stronger trust with consumers in this new landscape.
The Role of AI in Trend Planning and Sales Projections
No article discussing preparation for the upcoming year would be complete without mention of AI. From predicting sales trends to optimising pricing strategies, we know AI can offer powerful insights that drive more informed decision-making.
AI-powered trend planning tools help businesses forecast customer demands more accurately, ensuring timely and relevant marketing campaigns. AI-driven sales projections also enable better resource allocation, preventing overstocking or shortages and maximising profitability. Making the most of AI keeps marketers nimble in a rapidly changing market.
Increased Consumer Privacy
As consumer data privacy regulations tighten, businesses will need to adapt their marketing strategies to respect these new boundaries. GDPR compliance will become even more critical, and marketers will have to rethink how they collect, store, and use customer data.
Providing customers with clear options for consent and ensuring that data is handled responsibly will be key to maintaining trust. At Another Concept, we believe that marketers should focus on building relationships through transparency and ethical data use, creating long-term loyalty instead of short-term gains.
Looking Forward
Preparing for the new year means embracing change and innovation. By understanding these evolving dynamics—rising costs, AI integration, and increased privacy—marketers can position themselves for success not only in 2025 but also in the years following.
Also Read: Digital Transformation of Advertising: A New Era for Marketers
