Today, CRM has become multipurpose, making it applicable to almost every market segment. Companies delivering products and services to lawyers, law firms, and other legal professionals are no exception. A professional-grade CRM is a necessity to properly market and sell to their prospective customers: lawyers, law firms, corporate legal departments and other legal professionals.
Chelsey Lambert (Chief Tactical Officer & Co-CEO) and Cathy Kenton (Chief Strategy Officer & Co-CEO) established Legal Tech Media Group (LTMG) to help legal tech providers succeed. At LTMG, the founding duo and their team have been assisting legal technology product and service providers market and sell to lawyers, law firms, and legal professionals since 2018. “In our B2B environment, legal vendors are being challenged to be smarter with their lead generation, messaging, and conversations to prospects and successfully nurture contacts to become customers”, says the duo. Both have worked for legal technology companies, so they share and empathize with legal tech vendors, and are committed to working exclusively withing this highly specialized niche.
The Founding Duo with Complementary Talents
Chelsey and Cathy have different roles at LTMG. Chelsey is a passionate marketing and sales specialist with more than 15 years of experience. She has an impressive track record of executing programs as a leader in marketing, sales, operations, and product development. She is a nationally renowned legal technology speaker and ABA TECHSHOW faculty member. As Chief Tactical Officer, Chelsey’s priority is to oversee the successful execution of all client marketing and sales initiatives.
On the other hand, Cathy has over 30 years’ experience in the legal vertical and guides legal business partners in making strategic marketing and business development decisions. Through her expertise and knowledge, she helps legal business partners avoid pitfalls, generate internal buy-in, and turn strategies into action. Today, Cathy leads LTMG’s efforts to help clients increase market share, develop successful marketing strategies, and deliver their products to the appropriate market segment.
Recalling their memories, the dynamic duo shares, “Through a chance meeting leaving a legal technology conference, we realized that we had complementary talents that could help us build a scalable marketing agency”. Hence, LTMG came to existence.
A Full-Service Marketing Agency
LTMG is the only full-service marketing agency focused on legal tech providers with an internal publishing division, Legal Tech Publishing (LTP) that directly reaches legal buyers. LTP has compiled a proprietary subscription list that is exclusive to LTMG by publishing product reviews, whitepapers, and case studies for end-user use. Through the list, the company can test messaging and provide an outlet that other agencies simply cannot reach.
As a CRM solution provider, LTMG designs, implements, and manages CRM solutions for its clients. The company has worked with and tested most of the leading CRM systems on the market for several years, and is experienced in selecting and implementing CRMs for its customers and itself. LTMG became a HubSpot Certified Partner in May 2019 after nearly a decade of working with and recommending HubSpot. And, in the past nine months, LTMG has achieved Platinum Partner status with HubSpot, and today it is the only Certified HubSpot Partner that specializes in working with legal technology providers. The services offered by LTMG include product scoping and needs assessment, onboarding and documentation, custom setup and integration with multiple applications, dashboard development and refinement, ongoing management and data cleansing, marketing department training, and customer journey and workflow development. In addition, LTMG offers sales training, sales sequence development, sales playbook creation, marketing & sales alignment, blog management, content creation, and complete CRM management and reporting (if preferred).
Furthermore, numerous LTMG customers have fully outsourced their marketing campaigns to LTMG. In that role, its Client Management team works with clients to create and produce content and report results to executive teams.
Helping Customers Embrace CRM Software
Companies started adopting CRM software to streamline and optimize their operations. A practical implementation of CRM today is more than just a database, it is a working partner in the completion of processes and workflows within the enterprise that was not even conceived a few years ago. However, the journey to adapt to any technology is quite complicated and tedious for companies. LTMG understands this and has helped multiple companies implement and utilize CRM software to enable better communication and qualification of leads, sales process, and customer success. As a result, companies were able to enhance their productivity and growth.
Unique Qualities of LTMG
The longevity and professional reputations of LTMG’s founders are unmatched. Although LTMG is a young company, the founders are both seasoned C-level executives who have led sales and marketing teams for some of the vertical leaders. The founding duo proudly asserts, “The systems and accountability we have put in place assure that clients receive consistent and high-quality work. We have been fortunate to have built a team of dedicated individuals that take pride in the quality of their work”.
The competition in the CRM market is rising as new and old industry players are inventing new solutions. To stand out, companies need to outperform their competitors. To achieve this, LTMG has worked with nearly every CRM application on the market and tested it. It works with the CRM application chosen by its clients; however, its agency and publishing division are both built on HubSpot, so it recommends and implements HubSpot for its clients.
Critical Role of CRM in Business
The CRM market is competitive and complex as customer expectations for customized software increase. Chelsey and Cathy believe CRMs are the backbone of business success. As advanced technologies continue to be developed, CRM will play an increasingly important role in business processes.
