Leading down under, New Zealand based KiwiGambler has proven that it is possible to stand out in a fast paced industry that is known for its fierce competitiveness. Online gambling platforms have shown in recent years that an entertainment activity that was once known for its social interactiveness can be easily replaced by virtual counterparts as long as there is enough convenience, flexibility, and real money payouts on offer. Today, everybody wants their share in a market that is divided into three main segments: players, operators, and affiliates. KiwiGambler is part of the affiliate business bringing operators and players together as it knows the local market better than any other platform out there.
KiwiGambler was one of the first to join the ride in 2019 when it established as an official online casino affiliate and focussed on one market only: that of New Zealand, a country with a small population of 5,1 million and no gambling law or whatsoever put in place. Still, KiwiGambler managed to blow expectations and become a leading company in an industry that doesn’t offer a lot of room to new websites. Within a time frame of four years, numbers have skyrocketed to 100K organic visits per month with KiwiGambler now being more than happy to share its experience with other people interested in iGaming potential.
Favourable Setting
With so many visitors, one would assume that an online company like KiwiGambler offers their services in a heavily regulated market, but the truth is that online casinos are not legalised in New Zealand. Although this sounds like a stumbling block at first, the local government does not ban online casinos, nor does it block their websites, or penalise players or even casino operators. It only states that locally located businesses are not allowed to offer internet gambling, except for a few state-owned bookmakers offering sports betting. Businesses that are based offshore are not limited in their activities. Foreign operators are free to target overage players in the country giving online affiliates such as KiwiGambler all the flexibility they need to thrive and grow exponentially.
Interestingly, the country allows its citizens to play at offshore owned casinos as long as they meet the minimum age requirements. With no regulation in place, New Zealanders can also make their wagers on international casino games without the need to pay taxes for their winnings. This has created a very favourable environment for both players and casino affiliates, especially for those that understand the market as well as KiwiGambler. Profits can go as high as 60% of lifetime expenses which means that affiliate business earn a percentage of wagers made by the converted for the rest of their lives on the website that was signed up to by means of an affiliate’s intermediary activities.
Mutually Beneficial Partnerships
During the online presentation of the company’s results in 2022, a spokesperson of KiwiGambler stated that “attaining the same growth figures as the industry is only possible if you link up with the best performing companies” as affiliates have to think about their long term reputation at all times. He added that doing this is a two way process with both the proactiveness of KiwiGambler’s marketing team finding the right partners and international online casino operators on their end teaming up with KiwiGambler.
Being able to offer exclusive deals to the nearly 100,000 visitors per month has turned out to be a successful recipe. Establishing exclusive promotions is not obvious and gambling enthusiasts will find this out sooner or later as they won’t find the same deals offered by KiwiGambler on other websites. KiwiGambler sees that a lot of first time visitors come back within 17 hours on average for a second visit. Many (24%) of them convert on their visit signing up to an account at one or multiple recommended platforms on KiwiGambler.
By New Zealanders, For New Zealanders
With the online betting market in the country growing each day and more and more international operators launching their services in the country, KiwiGambler was one of the first locally oriented websites. Like online casino operators, KiwiGambler, was established in Europe, but is administered by New Zealanders. Its website is accessible internationally, but all of its content — ranging from everything that is gaming oriented like how-to-guides, blog articles, game reviews and casino reviews — is written by New Zealanders and for New Zealanders. Working with local content creators is what makes KiwiGambler different from most other affiliate websites targeting visitors from the country down under.
Whereas most international affiliate websites do not distinguish between locally oriented information and availability, KiwiGambler produces all the content based on the needs and preferences of players who visit their site from New Zealand. It also only signs a deal with an online casino operator if they have adapted their offer to the market in New Zealand, with some of the characteristics being the currency, bonuses on offer, and payment methods. This is also why all gambling platforms are thoroughly analysed, tested, and frequently retested by KiwiGambler’s experienced casino reviewers. In order to guarantee web security and player protection, it only works with casinos that hold a licence (in mostly Europe) and has a fully operational responsible gaming policy set up.
Room For Growth
Sticking to honest and reputable platforms and working with local content writers and reviewers have made it possible for KiwiGambler to become a leading affiliate website and with online gambling becoming more and more popular in Oceania, including Australia and New Zealand. With only five land-based casinos in the whole of New Zealand, brick and mortar casino games are not accessible to everyone. With stringent corona measures, all land-based casinos and amusement arcades in New Zealand were closed for 100 consecutive days, forcing gambling enthusiasts in the country to take their wagers to the internet. In retrospect, KiwiGambler believes that the corona pandemic has turned out to be yet another trigger for players to stick to online alternatives. Even after the casinos reopened in December 2020, New Zealanders have shown to prefer internet casinos over land based venues giving platforms like KiwiGambler even more room to keep on thriving.
Also Read: How Online Casinos Cater to Different Players’ Tastes
