IG Reels offer multiple dynamic options for brands and influencers to engage with their audiences in creative ways. One such way is leveraging trends to connect better with your audience and reach a whole bunch of new audiences. Staying on top of current trends can significantly boost your visibility, engagement, and sales which is why we’ve come up with 7 Instagram Reels trends that you can’t afford to miss in 2024 so that you’re always ahead of your competitors.
1. Behind-the-Scenes Reels
We’ve been seeing a lot of behind the scenes reels in 2024 and they’ve been taking the platform by storm. BTS reels offer a whole new perspective from different angles about what goes behind the scenes of shooting a reel, ad, movie, or any sort of content. The trend is mostly used by celebs and influencers whose audience loves to watch the small real life glimpses of their favorite influencer.
There’s a fashion brand ASOS that frequently generates BTS reels content showcasing photo shoots and design processes. This tactic rapidly increased their engagement rate by 20% as followers appreciated the transparency.
2. Educational and How-To Reels
Educational and how to reels have become extremely popular due to their high demand and usability. The best part is, that almost everyone can make these reels no matter what their niche is.
For example, a Beauty influencer Huda Kattan shares her makeup tutorials and skincare tips on IG reels and her educational reels have single handedly contributed to a 15% increase in follower engagement and a noticeable spike in her product sales.
So if you’re a cook, you can create short recipe reels, if you’re great at gardening then try making some gardening tips. Make your passion your power and turn it into something that’ll make you an Insta-star overnight. Also, you can club these trends with a trusted social media growth service and buy Instagram reel views to get some valuable visibility and impressions to grow instantly.
3. Showcase your User Generated Content
Using user-generated content (UGC) to create reels has recently come up as one of the most powerful reel trends used by brands and businesses to showcase their credibility and authenticity.
The best part about these reels is that you don’t have to put a lot of effort into making them. Just ask your audience to review your product in return for a small coupon or gift card. You can later use those videos by stitching them up and creating a creative transitional reel with a voice-over showcasing your product’s quality and user trust.
A great example of the same would be GoPro which often creates reels by stitching up the videos shot by their customers using the GoPro cameras. This tactic not only boosted their engagement by 25% but also built a loyal customer base as they recognized and celebrated the work of their customers.
4. Dance Challenges
Dance challenges are one of the most versatile trends on IG that can be used by almost anyone to improve their reach impressions, view count, and most importantly, their engagement which is crucial for organic growth. Such challenges are well known for going viral very often as they can expose your content to a wider audience snagging you some Instagram Likes with ease.
Realising the opportunity dance trends held Nike also leveraged the #DanceChallenge to promote their athletic footwear which ultimately resulted in a 30% increase in their IG page’s impressions and a 10% boost in worldwide organic sales as viewers loved the energy of their reel.
5. Collaborative posts and reels
2024 is the year of collaborations where we’ve already witnessed some crazy collabs. From the collaboration of Italy’s Georgia Meloni and India’s Prime Minister Narendra Modi to the collaboration of Pokemon X Van Gogh (a world famous artist) collaborations have offered some of the best benefits this year.
Collaborating with other Instagrammers and influencers has been known to help expand their reach while simultaneously building the credibility of their brand.
6. Interactive Content
How can we forget about stories when talking about Instagram trends? Interactive content like story polls, quizzes, and challenges can significantly boost your engagement rates and visibility organically. However, by using Instagram’s latest feature, you can integrate stickers, sliders, and direct interactive elements to your IG reels to get that extra shot of engagement in your profile.
Many brands like Peloton (a fitness brand) use interactive Reels by using stickers to engage their audience with workout challenges and polls. This strategy worked in their favor leading to a 15% increase in engagement and helping foster a stronger connection with the audience.
7. Storytelling and relatable content is peak
The audience on Instagram loves watching relatable content that is relayed in an excellent, easy to understand, and visually appealing manner. Most creators have already figured this out and that’s exactly why, they’ve been changing the course of their content from directionless to a more cinematic and storytelling manner.
You might’ve also noticed how the reels that are more inclined towards storytelling have the potential to hook more audience which often helps them gain a ton of engagement and views in the long run.
Brands like Dunkin’ have been exploiting this tactic for a very long time by fusing humor with storytelling to create some very creative reels and posts. These posts have been consistently improving their engagement rates by a whopping 12-20% for the last 3 years and are being loved by their regular audience and customers.
Wrapping it up
Staying updated with the latest Instagram Reel trends can significantly help enhance your IG presence while also improving one’s engagement and chances of going viral. You must stay on top of these trends and start integrating them into your content so you can reach a wider audience, and drive more sales to your brand. Remember, the key to Insta success is not just about following trends but also about creating entertaining and engaging content that resonates with your audience. So, get working, start experimenting, and work with these trends to watch your Instagram presence grow.
Also Read: Top Digital Marketing Trends for Canadian Businesses in 2024
