Instagram is evolving with new features and improvements based on the user experience. One such user-friendly feature introduced by Instagram is ‘Guides .’This Guides feature is an effective tool for sharing selected content and creating a close-knit experience for the audience.
Brands and Business owners use the Guides feature to provide their customers with a catalog of DIY hacks, gift ideas, best-selling products, holiday spots, and much more. Furthermore, they buy instagram reels likes to stimulate their engagement rate instantly.
Suppose your brand is at the beginning phase or wants more customer base for your brand. Then, you can use this feature without any shadow of a doubt. Read this article further to know more about the usage of the Guide feature.
What is an Instagram Guides?
Instagram Guides is a set of contents that acts as a guide or manual to a specific topic. It can be made by collecting previously published posts, product tags, and text. In this feature, you can also add text that assists your followers in reaching the topic at hand.
If they click on the specific post on the Guide, it will take them to the original post. So it will be a great advantage for generating brand visibility and engagement.
Benefits of Using Guides
There are plenty of beneficial doctors in using Guides for your brand. These are some of the useful ones,
- This will help you to keep your audience engaged. They can get all the information in the same place.
- It is the potential feature in constructing a loyal customer and fan base for your brand.
- Using this feature will build up the search visibility for your brand and page reach on Instagram.
9 ways to use Guides for Brands
#1 Gift Guides
You can make use of the Instagram Guides feature to curate gifts. Trends can change, but we all love the stuff when it comes to us as gifts. You can create a gift guide on special occasions on valentines day, mothers day, fathers day, birthdays, and weddings. You can also showcase your favorite products in your guides.
For instance, if you are a company or brand selling pajamas or fancy items, including products from other brands. Ensure that you are using it less like an advertisement. It will be no good if you use it only for promotion.
#2 Compose a List of Tips
You may know that everyone is not an expert in knowing everything. However, there are plenty of things that you are unaware of. So you can use this to share a list of helpful tips with your audience.
Also, keep in mind that you are making content related to your brand. Gathering a list of topics is the best way to cover your targeted customer. This will help you in building a loyal relationship with your customers.
#3 Offer Resourceful Content
The main purpose of the Instagram Guides is to highlight the valuable resources and wellness content on your account. So it is no wonder this is the best feature for your brand promotion.
You can search and collect valuable resources for your brand business. Also, you can use this to talk about any topic that you are passionate about. Similarly, consider trying followformation to enhance the reach of your brand guide.
#4 Share Your Favourite Products
Create a product guide tour of your favorite products. By sharing such pictures, you can make a positive and presentable approach toward your brand. For example, you can collect the image of your best-selling products and compile them together.
If your customers like your brand, they can even share it with their friends and community. It will make them purchase your product with ease.
#5 Share Your Activities
If you are from a travel background brand, this is an excellent way to advertise your brand. Brand and content creators who focus on niche travel, adventure, and food can use it effectively. For instance, you can share your favorite holiday spots in your account. Also, remember to mention your brand name in them.
#6 Share Productive How-to Guides
Guides provide the opportunity for brand owners to show up their in-depth details in your content. This will be the best option for sharing your how-to Guides and step-by-step instructions, which will be helpful for your audiences.
You can share a guide on home decor or practical instructions on how to use your brand product. In addition, you can easily gain the customer’s trust by constantly posting helpful content in your profile account.
#7 Answer to the Frequently Asked Questions
Respond to the frequently asked questions by your followers. You should do this periodically because this will be where you can learn more about your customers. Although, You can make a note of the questions that the followers repeatedly ask.
Then, answer those questions in the Guide by responding separately. Consequently, you can consider Followformation to increase your engagement rate for your FAQ guide on your account.
#8 Weave a Compelling Brand StoryBrand StoryBrand Story
It is impossible to build a brand without a perfect brand story. The reason behind this is either surprising or meaningful. This Guide feature will help you construct a unique narrative brand story using your insight posts. You can tell a whole story that keeps your followers engaged with your content.
You can even post your progress updates in your Guide if you are working on it. The caption in this guide feature shows the personality of your brand and identity. So be wise in choosing an ideal caption for your brand story.
#9 Come Up with a Theme
In case, your Brand may offer a range of solutions to a common problem. Also, you may have a product that you will launch in the near future or at an upcoming event. You can create a comprehensive guide and share it in your account if you have such things.
All you have to do is decide on a theme and list the products accordingly. Then write a detailed caption that provides a solution for each. This guide post will be beneficial and impactful for your brand presence.
The Bottom Line
Beyond any shadow of a doubt, Instagram Guide is the best feature to showcase your brand. So utilize it in an effective way that portrays your brand potential. By now, you have come to know how to use this feature and gain popularity for your Brand on Instagram.
Don’t wait for the opportunity to knock on the door. Instead, create your own and lead through it!
Also Read: What works and what doesn’t work for promotion of an Instagram page in 2022
