If you are thinking that a positive brand image matters when it comes to business, you would be absolutely right. Customers spend 25% more on brands they trusted over brands that they use but trusted less.
There are some effective strategies you can use to increase brand awareness and grow your business. Keep reading to find out what they are.
1. Customer Reviews
People trust other people’s opinions more than anything else. If you can use a customer review generating application like https://debutify.com/reviews/, then that will help improve your brand image. The more positive small business reviews you have from customers, the more likely it is that new customers and leads will trust your business and products and will buy from you.
2. Using Trusted Influencers
Another section of the populace that has a high trust rating is influencers. These are individuals who don’t have any affiliation with a particular brand or product but recommend products that they love and use every day.
If you can get on their good side, they will start recommending your brand. That will create goodwill in the hearts of consumers who will purchase more of your product over anything else.
3. Becoming a Guest on Other Podcasts and Blogs
Brand awareness can also grow when you start guest posting on other blogs or appear as guests on popular podcasts. The more touchpoints you can create in the customer’s journey with you, the more likely it is that they will remember you and purchase from you when they need your product next.
You can’t overdo this, so make sure to guest post and guest podcast as much as possible. It’s easy enough to get one of your staff members or an intern to start applying to all important blogs and podcasts in your field.
If they say no, it’s no skin off your back. But if they say yes, then you can use it to build your brand image.
4. Share Personal Stories
You don’t want to appear as a cold-hearted business to consumers. The more you can personalize yourself in the minds of customers and leads, the more positively they will think of you.
Start sharing personal stories from your business about your origin story or your struggles and joys. And also, start sharing stories about your employees, so you can create a deeper connection with the customers.
Try to use humor when you are sharing posts on social media, so you can give off a softer and less staid image to your customers.
Increase Brand Awareness and Improve Your Brand Image
When you first start on this journey to increase brand awareness, you might be impatient to get results. But remember that improving your brand image will take time and concerted effort. It’s not as easy as starting one day and having a successful brand the next day.
Keep browsing through related articles on growing a business on our website.
Also Read: The importance of the logo for brand communication
