Instagram is one of the most popular social media platforms worldwide, with over a billion users. It offers brands a big audience to share content with, turning followers into influencers, brand ambassadors, and even customers. Instagram has huge potential for growth. Let’s take a look at the top Instagram marketing trends and ways to increase your followers.
Top Trends in Instagram Marketing
Instagram Stories
Stories let businesses post content that stays up for 24 hours, perfect for showing-
-behind-the-scenes,
-promoting special offers, or
-interacting live with followers.
Influencer Marketing
Brands now team up with Instagram influencers – users with large, engaged followings – to promote products. This boosts brand visibility and builds trust with potential customers.
Instagram Shopping
Instagram Shopping turns the app into a retail space – letting users browse and buy products directly in the app – making shopping quick and easy.
Reels
Reels offer a way for brands to share – fun, short videos to engage users. It’s a creative tool for attracting attention through quick, catchy clips.
AR Filters
Augmented Reality filters are popular for boosting engagement, giving users a – fun, interactive way – to try out products or just enjoy a brand’s content.
Top Tips on How to Increase Followers on Instagram
Make the Most of Your Bio
Your Instagram bio is like your brand’s homepage. It’s the first thing visitors see, giving them a quick idea of what you’re about. Make it warm and inviting – and don’t forget to include a link to your website or the latest content for easy access. Adding a few relevant hashtags can also catch the eye of new visitors. A good bio can make a strong first impression.
Use Hashtags that Match Your Content
Hashtags help your posts reach new audiences. Use ones that relate to your brand or your target audience’s interests. When people find your hashtags useful – they’re more likely to engage with and follow your brand.
Post at the Best Times
Posting at the right time can help more people see your content. Studies show that before COVID, the best times to post on Instagram were – Monday, Tuesday, and Friday at 11 AM, and Tuesday – at 2 PM. Posting during these peak times may boost your brand’s visibility.
Engage with Your Competitors’ Followers
You can attract your competitors’ followers by engaging with them. Since they already follow similar brands, they’re more likely to be interested in yours. Follow them, like their posts, and leave thoughtful comments to build connections. The more you engage, the more they’ll notice your brand.
Invest in Sponsored Posts and Product Reviews
Look for influencers in your industry who could introduce your brand to a wider audience. Influencers with over 20,000 followers may be open to partnerships. If your product is unique, consider sending it to them for a review post. This can effectively showcase your brand to their followers.
Add Location Tags to Boost Local Reach
Tagging your location on posts and stories helps people in your area find your content. It’s a great way to promote your business locally and reach an audience nearby. You can tag places related to your content and connect with those interested in that location.
Share Instagram Stories
Stories are a powerful way to grow your followers and build a closer connection with them. They make your brand feel real and relatable. You can use stories to give a-
-behind-the-scenes look,
-share updates,
-promote blog posts,
-highlight industry news, and
-more to keep users engaged and interested.
Also Read: How to Increase Your Instagram Followers: Effective Strategies for Growth
