The eCommerce apparel industry is vast and constantly growing. As a matter of fact, according to a 2021 report by Statista, the eCommerce apparel industry is the largest business-to-consumer eCommerce market segment, with its global size expected to grow at a CAGR of 9.1% per year and reach a total market size of $1.164,7 billion by the end of 2025.
So, are you an eCommerce retail entrepreneur who wishes to grab a solid portion of the apparel market pie in the upcoming years? This brief article will provide you with the best four strategies to improve and grow your already established eCommerce apparel business.
Start Utilizing An Apparel Inventory Software
Take it from the top, anyone who sells apparel on the Internet, from small fashion retailers to luxury brands, should exclusively focus on improving their day-to-day operations if they want to increase their bottom line. Or, in other words, you should try to make your operations more effective and cut all unnecessary costs that arise from non-optimized workflows. And nowadays, when all sophisticated retailers are doing everything within their power to add more value to their customers’ shopping experiences, technology is the answer as it’s changing the eCommerce apparel industry for good.
In that context, professional apparel software is now used to complete tasks that were previously completed on spreadsheets by hand. Apart from avoiding stockouts and overstocks, this apparel inventory software solution will also help you automatically generate work orders and bills of materials, organize your inventory data, track your orders and deliveries, track all sales processes, keep hold of dead stock, and more.
Maximize Your Sales With Google Ads
When it comes to eCommerce apparel marketing, nothing beats the power of eCommerce Google ads campaigns. In short, Google ads help your business reach the ideal prospective shoppers for your eCommerce apparel business while they’re actively searching for exactly the type of goods you’re selling. By bidding on phrases or keywords, your ads will be placed on the top, bottom, or side of search engines, YouTube videos, and other relevant content on websites around the web.
The biggest trick here is to understand and implement all that you know about Google ads for eCommerce into an optimized marketing strategy that drives targeted traffic to your store, traffic that converts. To ensure that you’ve got absolutely everything covered when launching a Google ads campaign, we advise you to work with an experienced and well-known Google ads agency to get the best results for your initial campaigns and learn the tricks of successfully marketing your eCommerce apparel business through keywords.
Make The Most Out Of Artificial Intelligence To Improve Product Recommendations
If you want to improve your sales and grow your business, you should also start promoting complete looks and suggest completing products that go with the purchase. For instance, with the help of AI technology, you can suggest a nice pair of jeans to complement the polo t-shirt that the customer just added to their shopping cart.
In that regard, personalized product recommendations are genuinely based on what the current buyer has bought or clicked, on what other shoppers have purchased, and on goods that were previously abandoned from the shopping cart. Here’s what you can do:
- Benefit from website visitors with similar tastes. As shoppers usually search for items that go well together, you can inspire them by offering products that other shoppers purchased after looking for the same product.
- Inspire your customers with the best-selling pieces. This type of recommendation displays real-time popular apparel items and trending products that you currently have in stock.
- Real-time recommendations based on product favorites. Every time a shopper adds an item to their favorite list says a lot. You can take advantage of this crucial information by providing your clients with real-time personalized product recommendations based on their favorite products.
- Increasing the shopping cart value. Last but not least, there’s a golden opportunity to recommend other products based on the products in each visitor’s shopping cart.
These recommended products are used for both up-selling and cross-selling and to push the order value of the final shopping cart by recommending products.
Providing Good Customer Service Is King In This Industry
Finally, providing outstanding customer service is no longer an asset, but a requirement for your apparel eCommerce business. For that reason, ensure that your customer service department can handle all inquiries and questions about the products you offer that your clients may have.
Make your business available by email and phone, at the very least, every day. In addition, it’s also a good idea to have a live chat feature on your eCommerce website. Offer as much information as possible about your products. For example, you should precisely describe the dimensions of each size, which size the model in the pic is wearing, and so on.
Besides product recommendations, artificial intelligence is a very good idea for customer support as well. For example, you can let your clients fill in their body measurements and create an AI-powered model looking exactly like themselves. This way, they can try virtually try clothes and get an idea of how the apparel will fit in real life.
Final Thoughts
Notwithstanding the saturation of the apparel eCommerce industry, it’s really never too late to scale your brand and improve your business. Follow the above-mentioned four proven strategies, sit back, and watch your numbers grow.
Also Read: Top 4 Digital Marketing Tips for Your ecommerce Store
