There’s no point pouring money down Google ads campaigns if you don’t get the results you want from them. It’s easy to wrongly start believing that Google ads aren’t for your business if you don’t get any leads or sales from them.
One way you can make Google ads more successful is by avoiding some key Google ads campaign mistakes. Look through the mistakes listed below and see if you are making any of them, so you can fix your errors asap.
1. Not Setting a Proper Target Audience
One primary reason why you might be spending hundreds of dollars on Google Ads and not getting adequate results back is that your target audience isn’t set up properly.
Maybe you need to go back to your customer base and figure out exactly who you should be targeting in your ads. Or you need to be less targeted and open up your marketing tactic a bit. Do A/B testing to understand this better.
2. Not Using Negative Keywords
If you aren’t using negative keywords yet, your ads are probably missing the mark. Your ad will end up matching queries that aren’t a good fit for your business since negative keywords tell Google which words you don’t want your ad triggered for.
For example, if you are targeting for t-shirts, but your ad is getting triggered for free t-shirts, you need to add ‘free’ as a negative keyword.
3. Not Funding Your Campaign Properly
You could also be underfunding your campaign, which is causing your results to be off. If you feel like spending more just for the sake of it isn’t right, that isn’t the case here.
If you have many high-quality keywords spread across 5-10 campaigns, then you need to ensure you put enough funds so that each campaign isn’t getting just $5 a day, which isn’t enough to cover even one click. A high enough daily budget is crucial in this regard, so Google has a chance to show your ads to a big enough audience.
4. Not Figuring Out the Right Conversion Actions
Make conversion tracking a big part of your overall ad strategy. Without this, you have no idea if your ads are doing what you want them to do, which is getting sales or clicks, or both.
Conversion actions should always be higher-value actions like making a purchase or filling out a form.
5. Not Building a Proper Ad Strategy
Without a proper ad strategy, you are going to be floundering about trying to garner Google Ads benefits for your organization. Get Google Ads management services so your investment doesn’t go to waste.
Google Ads Campaign Mistakes Avoided
Now you are ready to avoid these Google Ads campaign mistakes and create a successful strategy to get those clicks and sales. Keep reading through all the related articles on our website to learn more about this complicated subject of marketing businesses online
Also Read: Clever Ecommerce and the Google Ads automation software.
