There is no doubt that in the modern industry, getting media coverage for your brand is the best way to build your brand, boost credibility and even enhance sales. But, to actually get your business in the news, you must grab the attention of the media first.
Given that the top-tier publishers get more than 500 emails for featuring requests on these media channels can be a daunting task. This process becomes even harder for small businesses that don’t have any idea about what PR is.
If your business is in a dire situation and needs PR services to boost its credibility, Cherokee Tribune might help you with a solution.
How To Get Media Coverage For Your Business?
Getting media attention is not impossible; it is just that you need to work hard for it. This article will discuss the process of getting your business under media coverage.
Step 1: Build A Narrative
Before you think about getting any media coverage for your business, you first need to organize your business. By organizing, we mean your owned media. This means you need to ensure that your in-house content is of high quality.
The first stage of the journey is to understand your own media and ensures that you convey the following:
- Who are you?
- What do you do?
- What are your values?
Step 2: Identify Relevant Journalist
The next step is to look for a journalist that can introduce you to your target audience. Be very vigilant at this step as there is no point in wasting your time and money on winning an earned media that does not target your audiences.
Step 3: Setup Media Monitoring
Media monitoring is all about listening and reading the reviews of your consumers and what they feel about your business, brand, and products. Media monitoring gives you valuable insight into what you are known for in the industry.
Step 4: Practice PR Tactics To win Press Coverage
If you are pressing yourself hard because you are not getting any leads from having earned media for your business, follow the PR practices given below.
- Guest Articles: This is when you write an article, and the article is published on a different website under your name. It is one of the methods to earn high-quality backlinks. This method is widely used as one of the go-to SEO strategies.
- Press Releases: Press releases are the oldest PR techniques ever recorded. If you have something noteworthy, Press releases might be the best method to get media coverage for your business.
- Product Review Page: Reviews are a great way to win earned media. After all, they cut through all the waffles and focus on the specification of the products.
- Interviews: Interviews help you show the business’s human side and the knowledge that supports the business operation.
Step 5: Setup Goals
Do you ever think about what you want to achieve from the media coverage? If NOT, start thinking about it. Without the right goals, you will not be able to outline the things you want from your media coverage.
Step 6: Build Relationship With The Press
The competition in the industry is fierce, and the only way you can win earned media coverage is by having a good relationship with the others. If your journalist friends, you will have ten times more chances to get featured yourself on any earned media than your competitors.
Step 7: Pitch To A Journalist
Finally, the relationship you can create and maintain with journalists will come in handy. The final step is to pitch a journalist. Here the relationship between you and the journalist will play an important role in securing media coverage for your business.
Conclusion
At the end of the day, the content has to match your business goals. So you first need to decide what you want to achieve from the business media coverage. Whether you want to create brand awareness in the industry or hope to get some PR for the positive branding of your business, no matter what your goals are, you must ensure that your content is aligning with it.
