If you’ve been in business for any length of time, you know how important branding is. Whether you are a local cafe or an online marketplace, people need to know who you are, what you sell, and what you stand for. These are the foundations of what it really means to build a brand. Sure there are design elements that help you visually stand out, but if you really want to make it big and stay in business—especially if you’re an online company—there are some important steps you can take. Here’s what to do if your brand is falling flat online and you’re ready to make a change.
Pay Attention to What’s Happening off Your Website
Most of the time people look to make everything on their website be perfect on the back and front end when things aren’t quite working out. What they don’t realize is that sometimes, it’s not what’s on the page, but off of it that’s impacting their ability to build a good brand. One of the issues is that other sites don’t think your site is reputable and trustworthy. Part of building your brand is showing people that your company can be trusted.
What’s happening on social media? Do you have good backlinks? Have you leveraged any influencer marketing? This is some of the information you need to build a good brand. By paying attention not only to your onsite metrics, but your offsite ones as well, you can take the steps you need to build your brand.
Make Your Links Work For You With Full Service SEO
If you’re still trying to wing it and hope for the best, you have a lot of trial and error to go through to make sure your SEO really works. One of the things that some businesses are realizing is that it’s okay to bring in a professional to get the best ROI. The most important step that businesses can take to stand out online and build brand authority is to look for companies that offer full service SEO.
This comprehensive service ensures that businesses can get found more easily by using both onsite and off site strategies. This can include effective link building, creating Google My Business listings if needed, and so much more. Online businesses benefit from these services because it ensures that the keywords that customers are actually using can be traced to your site and your business.
Implement a Thought Leadership Strategy
It’s time to ensure that your business becomes a leader in your industry. Through blogs, guest posts, and even podcasts, more businesses are sharing their expertise and gaining a following that often turns into paying customers.
You want to create content that solves problems first and foremost. Put these ideas on the sites and channels your target audience is most likely to view. As you do this, you will build your audience and become a trusted voice. This thought leadership strategy can be what opens opportunities for collaboration and can propel your business to new heights.
Developing Problem Solving Webinars
Have you ever joined a webinar and instantly felt like the person on the other side spoke with such great authority and you were able to trust what they were saying? That’s what a webinar can do for you and your brand. Webinars are a great way to share what you know, solve problems, build credibility and help you connect with your audience.
To get started, you’ll want to consider how the webinar will be shared, whether you want a panel discussion or to share a step by step process that can help your audience.
It’s important to get on a webinar and really share something of value. You don’t do it just to trickle meaningless information. You use it to give your audience one actionable step they can take to improve their situation. When you do that, not only will you capture leads to be able to upsell to later, you are proving that you and your word can be trusted.
Building a brand and the authority you need to thrive online is well within your reach. If you are struggling to get the traction you need then implementing these strategies can help you give your brand the boost it needs to thrive.
