The healthcare industry has been dynamically changing over the past few years, and the pandemic only added to the disruptions in the sector. In response to the rapidly surging demand, numerous new healthcare service providers have emerged over the past couple of years. Moreover, several existing players also have upgraded their services to cater to the need of the hour.
As the pandemic and its variants continue to threaten the world, the role of healthcare leaders today has become vital. Being in the healthcare sector, leaders have to be acquainted with the current trends in the industry as well as the changing customer requirements. Moreover, they must have the vision to anticipate the market conditions and strategize accordingly.
One of the most decorated leaders in the New York City business community, Eddie Sitt (CEO of Wizard Research Laboratories) is fulfilling the prerequisites of modern healthcare leadership. The team of Mirror Review recently had the opportunity to indulge in a conversation with Eddie where he shed light upon his illustrious career as well as the company and its growth. Here are some excerpts from the fascinating conversation.
Please walk us through your educational/professional journey.
My academic background includes a Bachelor of Science degree in International Business/Trade/Commerce from Harvard University (1991), an Engineer’s degree from the Massachusetts Institute of Technology (1994), and a Bachelor of Laws Degree in Intellectual Property Law (1997).
I held the position of senior patent counsel at Lathan & Watkins from 1997 to 2006. I also worked as the Principal Managing partner at The Sultzer Law Group, P.C. from 2006 to 2009. Before my leadership role at Wizard Research, I served as a CEO at Sitt Asset Management from 2010 to 2016. I joined Wizard Research as a CEO in 2016 and have been overseeing the company’s operations since then.
At the core of Wizard Research Laboratories, what are the values and ethos you promote?
We work to help all individuals experience improved outcomes, whether they are well or experiencing acute illness. Our goal is to keep more individuals well, longer. We conduct business according to the values embodied in Our Credo.
We operate with the highest standards regarding our employees, the environment, the patients and consumers we serve, and all other stakeholders. Moreover, we stick to our guidelines, policies, statements, and standards and operate with integrity throughout the world.
What are the unique products that distinguish the company from its competitors?
We offer a variety of services and solutions. Our popular products include the blood pressure monitor/BP Wizard, Nebulizer Wizard, 2 Prong Extra Mesh Cup for Nebulizer Wizard, as well as 3 Prong Extra Mesh cup for Nebulizer Wizard.
- Blood Pressure Monitor BP Wizard: Our digital blood pressure monitor provides accurate readings so that you can better track changes in your blood pressure.
- Nebulizer Wizard Portable Rechargeable Silent: Our portable mesh nebulizer is easy to use, fast, and powerful. It is more effective at dispersing medication due to the superfine mist it creates.
- 2 Prong Extra Mesh Cup for Nebulizer Wizard Sold Separately: Our mesh cup for nebulizer wizard units sold before should be replaced annually. Inspect your mesh nebulizer for any cracks or damage that may happen throughout the year.
- 3 Prong Extra Mesh Cup for Nebulizer Wizard Sold Separately: This mesh cup for nebulizer units sold after and needs to be replaced yearly. Cleaning your mesh cup after each use will prolong the life of your nebulizer.
What is the breakthrough product of Wizard Research and why?
I and my team have been awarded six patents on the Dry Eye Breakthrough, a cutting-edge Dry Eye Mask found to deliver significant relief for dry eye following a recent study trial. Of the 1000 people participating in the trial, more than 99.5% reported a major relief of dry eye symptoms. Moreover, over 77 percent reported a marked improvement in their quality of life, but more than 37 percent discontinued their use of prescription eye drop medication.
Our breakthrough product continues to disrupt the dry eye industry and change how dry eye symptoms are addressed and treated throughout the medical field. I and the Wizard Research Brand are currently in negotiations with three health insurance corporations and have secured a tentative commitment for each to cover the product by 2024.
We are planning to sell our dry eye mask through select retail chains as well as a resale network of healthcare professionals. Our other award-winning products include a portable nebulizer, glucose monitors, and a cutting-edge blood pressure monitor.
Going forward, what are the solutions we can anticipate from the company in the near future?
We believe it is urgent to deliver medical solutions right now—even as we develop innovations for the future. We are passionate about transforming patients’ lives with reliable medical equipment such as our heated eye mask and portable blood pressure monitor. We are courageous in both decision and action, and we believe that good business means a better world.
Therefore, we come to work each day and commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world.
Leadership Note:
Read Full Magazine:Â The 10 Influential HealthTech Leaders, 2023.
