Show off product personality with tailored and high-end packaging designed by professional designers. Only customization allows product manufacturers and vendors to contrast packaging designs according to their interests. According to the IPSOS, around 72% of target audiences say the product packaging designs compel their buying decisions. Therefore, the need to use titillating and inventive packaging designs becomes the need of businesses to compete in the market industry or e-commerce.
Why Do Designs Matter for a Noticeable Brand Reputation?
Designs and artwork have an essential role in shaping brand appearance in the market. Use of design visuals the personification of values, quality, and brand visions for their customers. Meanwhile, packaging designs show how much a brand is concerned about its customers and considers their needs. For example, a cosmetic manufacturer considers the target audience and thinks a roller bottle or tube packaging is better than a tube packaging to pack liquid blush or tints. Thereby, brands keep in mind a variety of things are explained below;
- Attractiveness
- User-friendly
- Travel-friendly
- Security of product
- Have space for branding and awareness
A well-crafted artwork resounds with audiences instinctually, leaving an everlasting impact on customers. Additionally, it communicates the professionalism and creativity of the brand to instill confidence in the customers. The consistent design elements across different touch points reinforce the brand identity and loyalty for customers with reliability. Thus, businesses need to enter the CBO realm to avail the benefit of free design support for customers only for custom packaging box order booking.
Inventive Ideas for Appealing Product Packaging
Advanced packaging ideas and trends make product appearance captivating. Brands get help from packaging designers and experts to make fascinating custom boxes to grab the audience’s attention. Let’s learn about the unique and latest trends in product packaging that uplift the brand value to the next level.
Application of Tactile Texture on the Packaging
A solid texture application to give depressed and raised texture on the packaging surface is an ample source to obtain attention for a long time. Thus, brands look for new ways to convert their packaging to stand out on the competitive edge, and exploring tactile texture is the best choice for them.
Additionally, if we simply explain the term tactile texture, it’s an embossing and debossing texture that brands excessively use to make packaging engaging. Moreover, the combination of debossing and embossing effect creates artistic holes that become an apple eye for customers and compel them to buy the goods.
The application of tactile texture on the packaging box adds a sensory element, boosting the overall experience of your end-users. Brands use this design with the combination of both embossed and debossed textures on the custom packaging box to stand out on the shelves and entice customers for future shopping. Application of these textures can done by using foils and metallic colors for shimmery texture.
Go for Pack around Packaging
Product packaging fully covered with patterns is highly recommended to engage customers. Cover-up patterns use pleasing wide lines to create curiosity and inspire the audience to pick the product on the customer’s shelves. These artistic visual elements go beyond high-end design and graphics for the front of the packaging.
Also, wrap-around packaging with engaging colors favors the freedom to choose any artwork for your product packaging, going against the norm. Moreover, using these patterns that cover all sides of the packaging requests customers to pick up and explore the product. The most appealing thing about this custom printed packaging trend is the evenness with patterns and the melted nature of the design.Â
So, food and beverage suppliers can buy them to wrap your products and make them adorable to engage customers. Visit CBO to get the custom labels for wrap-around packaging at market-leading prices with astonishing quality.
Unleash the Creativity with Typographic Scrawl
No one can beat the magic of typography packaging designs; whether you use intricate lines or abstract shapes, these designs go beyond to grasp the audience’s attention. Aesthetically, scrawl text is attractive and takes us back to basics with the look of permanent marker streaks. This design trick is down to earth and gives the soul your product for homemade and organic products.
Additionally, these marker streaks with uneven colors to write brand and product names on the custom packaging boxes are fabulous. Similarly, the visuals give the product a casual yet appealing look to build large customer engagement. According to many businesses, this softer-look packaging ensures splendid benefits regarding customer engagement.
Add Mascot Variations in the Product Box
Commonly, mascots are one of the best solutions to make your product distinctive on retail shelves. A mascot is the soul of the brand and the best identifier in the pool of competitors. The ample reasons behind this are the uniqueness and customization of the character that you choose for the product packaging. Most of the time, mascots remained the same for your product with similar clothes and disposition.
However, brands add variations in clothes and accessories with the perfect combination that relates to your particular product variant and differs from one variant to another according to their needs. So, choosing different clothes, shades, flavors, and activities for the same mascot are the packaging options for a playful and quirky touch in custom cardboard boxes and packaging without sacrificing product needs. Add to this, it is an ideal way to relate together an entire product line while instantaneously winning shoppers.
Use Hand Drawn Strokes for Cartoon Charm
Cartoon characters have a special charm to fascinate kids and adults simultaneously. Artistically, the explanation of the wacky situation on the packaging box with cartoons is fun and evocative of childhood memories. So, create fantasy by hand-drawn cartons on the product packaging to brand charm and attract the customers.
Recently, cartons on packaging lean towards a minimal style similar to comics and loving. Effortlessly drawn cartons are the best options to strengthen the brand image in the industry. In addition, hand-drawn strokes look more engaging and subtle with the use of more polished cartoon screens or laptops.
So, add charm to the cartoon custom cardboard box designs with hand-drawn strokes. Well, many industries use carton-centric packaging to display their product and make them stand out from the competition.
Focus on Product Visuals with a Creative Turn
By choosing different design patterns like geometric shapes and abstract art, we forget to display the key product ingredients and features to convey awareness to our customers. Now, choosing visuals that show what you pack inside the box is more attractive and user-friendly. They can quickly build a relationship with the product and choose them according to their need without searching for the Ingredients and other details.
Printing product visuals on packaging alludes audiences to what is inside rather than simply placing products on retail shelves. By using abstract versions, the freedom to express knowledge about products leans, so opt for this tactic to make your design stand out with a creative twist.
Revamp The 70’s Vintage Era through Packaging
Want to make simple and purposeful packaging that competes in the pool of competitors? 70s vintage is the best solution for creating cost-effective, purposeful, and stunning product packaging. It never goes outdated, and the 70s vintage style was just repressed by designers a few years back.
By using a 70’s vintage touch with warm and earthy color schemes, it is best to come back to the simple but purposeful product packaging. It is time to relax and use oranges or brown hues with bubble serif fonts to bestow a calming glimpse of the product. So, use this splendid artwork for printed boxes wholesale to make them perfect according to the product’s needs.
Think Outside-of-the-Box: Minimal Outside and Maximal Inside
Most businesses use custom boxes that are mostly printed from the external side, and the box’s interior is simple white. Our buyers and customers want to buy products that come in novelty product packaging. So, the maximum printing of the product boxes is fabulous, and nothing goes better than offering remarkable unboxing experiences.
For this packaging idea, businesses can use slipcases, slide cases, or commonly known sleeve boxes for maximum internal printing of the box. Custom printed boxes, with double-sided printing, are the most-demand packaging. For interior printing, you use color gradients and fluid patterns. On the other hand, for outside printing, one solid color is enough to give the boxes a bold look and engage your customers.
Unique shapes And Styles for Product packaging
Quirky shapes and styles engage customers and secure the brand’s product for splendid unboxing experiences. In this regard, packaging brands offer versatile styles and shapes to create functional product packaging. Customers won’t like messy and complex packaging designs, so brands need easy-to-unbox or distinctive packaging designs.
On this subject, brands use unique product packaging to wrap products like pillow-shaped boxes, magnetic closure boxes, detectable boxes, hinged lid boxes, and flip-top boxes to pack their fragile or delicate items. So, visit Custom Boxes Only, which has a huge range of unique styles and shapes of customized packaging with unique colors. Just provide the design file, and they will give the exact printing of content on a custom luxury box.
To Wrap Things Up
In a nutshell, this article shows the innovative packaging design solutions that assist brands to make a reputable place in the industry. To design your product boxes, brands use text, color gradients, visuals, and hand-drawn cartoons and apply texture on packaging to highlight them and engage the customers. Customized packaging designs must be breathable and comprehensive to convey the message to the end-users. These designs of custom packaging boxes need a one-time investment; afterward, it becomes cost-effective for you.
