The Importance of Your TikTok Account
You have a message you want to share: something exciting and relevant and most importantly, entertaining. You’ve heard about TikTok, the latest social media platform that continues to rise in popularity. But how do you bring everything together?
There are many ways to increase the number of TikTok views you get. Some are easy, while some are hard. Some will show immediate effects, such as if you buy TikTok views, while others will take time, such as learning from TikTok analytics. The best path to success involves a mixture of everything.
For this article, we’ll focus on the quickest and easiest ways to improve the reach of your content, get more video views, and increase your TikTok presence.
Can you Make Money From TikTok?
There are many ways to make money from TikTok, and as always, some are easier than others. If you have a business or are trying to sell products, TikTok videos are perfect to attract your audience’s attention. The hope is that they then visit your website and spend their money.
TikTok pays content creators based on how many TikTok views they garner. Unfortunately, this creator fund is not a lot. You need thousands upon thousands of views to make much money. While it is possible for this to be a supplemental income stream, you should not expect to make much from TikTok pay outs. You can also find out more information on how to make money in Tik Tok on this Instagram page.
Simple Strategies to Increase Your TikTok Reach
Let’s dive into some simple but effective ways to get your TikTok videos noticed. When you create content, you want people to watch it, and these strategies can help you achieve your goals.
Research Other Creators
TikTok has officially been around since 2016, but it was not until 2018 that it really gained traction. Now, it has become a behemoth compared to other social media platforms.
While it isn’t as old as other platforms, there is no shortage of TikTok accounts to check out for your market research. Spend a bit of time watching TikTok videos from large accounts. This way, you can see what other channels are creating and, more importantly, what is popular.
Someone else’s video ideas might not mirror your own, and that’s okay. After all, you don’t want to simply copy what other users are doing.
Instead, draw inspiration while also finding your own voice. The more research you can do, the more at ease you will become with the platform, allowing you to be creative and stay true to your values.
Pay Attention to TikTok Challenges
One of the most popular subjects of TikTok videos is the challenge. Viral videos are often shared because they have a funny or unique take on a current challenge.
While some challenges end up being harmful, there are tons that are fun and even family-friendly. Only participate in challenges that align with you and your company’s values.
In order to be a part of TikTok challenges, you do need to be aware of when they start. This means you need to be on TikTok or pay attention to other news sources to discover a new challenge.
The earlier you can try a challenge, the better. Similar videos start to become redundant, so you can gain traction in your video and get more views on TikTok if you stay ahead of current trends and understand the trends in pop culture.
To do this, subscribe to other TikTok creators and TikTok influencers. Once these major players share a challenge, be sure to film a video right away. This way, your own video won’t be lost in the shuffle and there is a larger chance of you creating viral content.
Understand Current Trends
Similar to challenges, always keep your ear to the ground when it comes to current trends. TikTok content that focuses on current events or pop culture means your videos will stay relevant.
TikTok users take to the platform to stay abreast of current trends or ideas. They want to witness product reviews on new clothing and items, so if you know what the latest shopping trends are, the more views on TikTok you will get.
Another, sometimes overlooked strategy to get more TikTok views, is the use of trending sounds. This includes current pop songs. Look for songs that are charting high at the moment and use snippets of them in your videos.
Create Videos You Would Want to Watch
At the end of the day, you need to be comfortable with what you create. If you make a TikTok video but don’t find it interesting or relevant, how can you expect other people to find value in it?
At the same time, you want to appeal to a wide enough audience that you grow your TikTok page. To this end, unpopular content can quickly find your follower count plummeting.
Always be aware of your target audience. Do they want or need to hear your own take on all manner of topics? Or do they come to your social media channel to be informed about topics and ideas that are relevant to them?
Add Hashtags
Sometimes, a few words can make all the difference when it comes to a higher view count. Always include hashtags when you produce TikTok videos.
This should be a mixture of keywords so that you can find both a specific audience and a more general one.
If you create a TikTok video about anything in pop culture or to do with a challenge, always include trending hashtags. This will garner more video views as it allows people who don’t follow you to find you.
Once people who don’t follow you start to watch your videos, the TikTok algorithm will take notice. It will then ensure your video pops up on more people’s feeds, which will hopefully lead to you going viral.
The more videos you can make this happen with, the more your content strategy will pay off.
Be sure to also include specific hashtags for different types of videos. For example, if you have a series of product reviews, using the relevant hashtag will make it easier for your followers to find the information they are looking for.
Digital marketing can seem complicated but the simpler you make it the better. The fewer steps or barriers there are for users, the more they will come back to your page. Keep your TikTok content simple and clearly labeled for a streamlined user interface.
Work on the Intro Part of Your Videos
When someone is presented with an unlimited number of videos but has a finite amount of time, every second counts. You might think that your two-minute TikTok video won’t take up too much of somebody’s time, but for them, their time is precious.
The introduction or first few seconds of your TikTok videos are the most important. If you can frame your content so that it resonates with viewers, they will stick around and watch it in its entirety. If not, they will click away and find something more enjoyable. Brand loyalty only gets you so far with social media.
There are some analytics that are deceptive, so this part requires more work on your part. For example, you might see that you get a lot of views on TikTok. However, if more views don’t translate to more followers or more revenue, then you could have a problem with your content strategy.
If your TikTok video has a call to action, such as clicking on a link, see how many people follow through on this. If the rate is lower on certain videos, it means people aren’t finding value in your work and aren’t watching the whole video through.
To help with your intro, start by having a steady camera and good lighting. You don’t have to invest a lot of money, but spending a few dollars on a good setup can make your video have a much higher quality to it.
Get to the point right away. TikTok videos are short, so don’t spend forever introducing your topic. Instead, jump right in so your video is more compelling.
Finally, think about the audio component. Can you start off with a catchy song? Do anything you can to capture your audience’s attention so they become more invested in watching the entire video.
Don’t Be Divisive
TikTok users enjoy this social media platform because it is an escape from reality. Ask yourself if you are uniting people in a common pursuit or alienating people because of your radical views on TikTok.
Unless your channel is extremely political, try to avoid touching on sensitive content. There is a time and place for it, but most of your audience might not appreciate it.
Certain viewers can even be so offended, they start to boycott your channel. If this happens, negative press can sabotage all your hard work.
Create a Budget for Marketing
Social media is supposed to be an easy way to market your products or services for free. However, you can see a much larger return if you put aside some money for marketing.
The good news is that you don’t have to spend as much money as you would on traditional advertising. In fact, you can tailor your spending to whatever your budget is, which is perfect if you are a startup.
Begin by looking at your business and seeing what your marketing budget might be. It does not have to be thousands of dollars.
TikTok marketing is an easy way to promote your channel or your videos. However, if you can’t attract a new audience’s attention, then you won’t see a return on your investment.
An alternative would be to pay specifically for more views on your TikTok videos. This won’t violate TikTok’s terms and conditions if you use real accounts. Any use of bots or fake accounts can quickly get you suspended.
Always use a company that has a history of proven results and a customer service team that is responsive. Finally, be aware that there are tons of scams on the internet and no reputable company will ever ask for your TikTok password or other sensitive information.
Conclusion
Your TikTok journey won’t be all smooth sailing but if you follow some of these suggestions, it can be a little easier. While it would be nice to simply create content on TikTok and have people find it, there are steps you need to take to increase your content reach. The more research you can do and the more aware you are of your target audience and your ultimate goals, the easier your journey will become.
Also Read: Mastering the Art of TikTok: Strategies to Gain Authentic Likes and Grow Your Audience
