Google. One name, multiple features, and more coming our way. But, how can a company founded just two decades ago come up with a bundle of features? As per websitebuilder.org, Google is currently offering 271 products. Like seriously? How? Well, a significant part of this expansion can be attributed to the companies acquired by Google over the years. The number looks huge.
But what if I tell you that this can only be achieved with strategic partnerships or acquisitions? And Google has done exactly the same. They have acquired many brands sheltered them and presented them as a product of Google. So which are those companies acquired by Google? And how many companies Google has acquired? In this blog, we’ll give you the entire list of those companies acquired by Google.
Let’s have a look at the best 10 companies acquired by Google
| Company | Business | Price | Used as or integrated with |
| Motorola Mobility | Mobile device manufacturer | $12.5 billion | Android, Google TV, Android TV, Patent portfolio |
| Nest Labs | Home automation | $3.2 billion | Nest Labs |
| DoubleClick | Online advertising | $3.1 billion | AdSense |
| Looker | Big data, analytics | $2.6 billion | Google Cloud Platform |
| Fitbit | Wearables | $2.1 billion | Wear OS |
| YouTube | Video sharing | $1.65 billion | YouTube |
| Waze | GPS navigation software | $1.3 billion | Google Maps, Waze |
| HTC | Telecommunications | $1.1 billion | Google Pixel |
| AdMob | Mobile advertising | $750 million | DoubleClick, Invite Media |
| ITA Software | Travel technology | $700 million | Google Flights |
Here’s the complete list of the remaining 248 companies acquired by Google
| Company | Business | Price (USD) | Used as or integrated with |
| DejaNews | Usenet | Not Disclosed | Google Groups |
| Outride | Web search engine | Not Disclosed | Google Personalized Search |
| Pyra Labs | Weblog software | Not Disclosed | Blogger |
| Neotonic Software | Customer relationship management | Not Disclosed | Google Groups, Gmail |
| Applied Semantics | Online advertising | $102,000,000 | AdSense, AdWords |
| Kaltix | Web search engine | Not Disclosed | Google Personalized Search |
| Sprinks | Online advertising | Not Disclosed | AdSense, AdWords |
| Genius Labs | Blogging | Not Disclosed | Blogger |
| Ignite Logic | HTML editor | Not Disclosed | Google Sites |
| Picasa | Image organizer | Not Disclosed | Picasa, Blogger |
| ZipDash | Traffic analysis | Not Disclosed | Google Maps |
| Where2 | Map analysis | Not Disclosed | Google Maps |
| Keyhole | Map analysis | Not Disclosed | Google Maps, Google Earth |
| Urchin Software Corporation | Web analytics | Not Disclosed | Google Analytics |
| Dodgeball | Social networking service | Not Disclosed | Google Latitude |
| Akwan Information Technologies | Search engines | Not Disclosed | Internet backbone |
| Reqwireless | Mobile browser | Not Disclosed | Google Mobile |
| Android | Mobile operating system | $50,000,000 | Android |
| Skia | Graphics library | Not Disclosed | Skia |
| Phatbits | Widget engine | Not Disclosed | Google Desktop |
| allPAY | Mobile software | Not Disclosed | Google Mobile |
| bruNET | Mobile software | Not Disclosed | Google Mobile |
| dMarc Broadcasting | Advertising | $102,000,000 | AdSense |
| Measure Map | Weblog software | Not Disclosed | Google Analytics |
| Upstartle | Word processor | Not Disclosed | Google Docs |
| @Last Software | 3D modeling software | Not Disclosed | Google Sketchup |
| Orion | Web search engine | Not Disclosed | Google Search |
| 2Web Technologies | Online spreadsheets | Not Disclosed | Google Spreadsheet |
| Neven Vision Germany | Computer vision | Not Disclosed | Picasa, Google Goggles |
| JotSpot | Web application | Not Disclosed | Google Sites |
| Endoxon | Mapping | $28,000,000 | Google Maps |
| Adscape | In-game advertising | $23,000,000 | AdSense |
| Trendalyzer | Statistical software | Not Disclosed | Google Analytics |
| Crusix | Social networking service | Not Disclosed | YouTube |
| Tonic Systems | Presentation program | Not Disclosed | Google Docs |
| Marratech | Videoconferencing | $15,000,000 | Google Talk, Google Hangouts |
| GreenBorder | Computer security | Not Disclosed | Google Chrome |
| Panoramio | Photo sharing | Not Disclosed | Panoramio |
| FeedBurner | Web feed | $100,000,000 | FeedBurner |
| PeakStream | Parallel processing | Not Disclosed | Android |
| Zenter | Presentation program | Not Disclosed | Google Docs |
| GrandCentral | Voice over IP | $45,000,000 | Google Voice |
| ImageAmerica | Aerial photography | Not Disclosed | Google Maps |
| Postini | Communications security | $625,000,000 | Gmail |
| Zingku | Social networking service | Not Disclosed | Google Mobile |
| Jaiku | Microblogging | Not Disclosed | Google Mobile |
| Omnisio | Online video | $15,000,000 | YouTube |
| TNC | Weblog software | Not Disclosed | Blogger |
| On2 | Video compression | $133,000,000 | WebM, YouTube |
| reCAPTCHA | Security | Not Disclosed | Google Books, reCAPTCHA |
| Gizmo5 | Voice over IP | $30,000,000 | Google Talk, Google Hangouts |
| Teracent | Online advertising | Not Disclosed | AdSense |
| AppJet | Collaborative real-time editor | Not Disclosed | Google Wave, Google Docs |
| Aardvark | Social search | $50,000,000 | Aardvark |
| reMail | Email search | Not Disclosed | Gmail |
| Picnik | Photo editing | Not Disclosed | Picasa |
| DocVerse | Microsoft Office files sharing site | $25,000,000 | Google Docs |
| Episodic | Online video platform start-up | Not Disclosed | YouTube |
| Plink | Visual search engine | Not Disclosed | Google Goggles |
| Agnilux | Server CPUs | Not Disclosed | Android |
| LabPixies | Gadgets | Not Disclosed | iGoogle, Android |
| BumpTop | Desktop environment | $30,000,000 | Android |
| Global IP Solutions | Video and audio compression | $68,200,000 | WebRTC |
| Simplify Media | Music streaming | Not Disclosed | Android |
| Ruba.com | Travel | Not Disclosed | iGoogle |
| Invite Media | Advertising | $81,000,000 | DoubleClick |
| Metaweb | Semantic search | Not Disclosed | Google Search |
| Zetawire | Mobile payment, NFC | Not Disclosed | Android, Google Wallet, Google Checkout |
| Instantiations | Java/Eclipse/AJAX developer tools | Not Disclosed | Google Web Toolkit |
| Slide.com | Social gaming | $228,000,000 | Google+, Orkut, Google Play |
| Jambool | Social Gold payment | $70,000,000 | Google+, Orkut |
| Like.com | Visual search engine | $100,000,000 | Google Shopping |
| Angstro | Social networking service | Not Disclosed | Google, Google Alert |
| SocialDeck | Social gaming | Not Disclosed | Google, Google+ |
| Quiksee | Online video | $10,000,000 | Google Maps |
| Plannr | Schedule management | Not Disclosed | Google+ |
| BlindType | Touch typing | Not Disclosed | Android |
| Phonetic Arts | Speech synthesis | Not Disclosed | Google Voice, Google Translate |
| Widevine Technologies | DRM | Not Disclosed | Google TV |
| eBook Technologies | E-book | Not Disclosed | Google Books |
| SayNow | Voice recognition | Not Disclosed | Google Voice |
| Zynamics | Security | Not Disclosed | Project Zero |
| BeatThatQuote.com | Price comparison service | $65,000,000 | Google Shopping |
| Next New Networks | Online video | Not Disclosed | YouTube |
| Green Parrot Pictures | Digital video | Not Disclosed | YouTube |
| PushLife | Service provider | $25,000,000 | Google Play |
| TalkBin | Mobile software | Not Disclosed | Android |
| Sparkbuy | Product search | Not Disclosed | Google Shopping |
| PostRank | Social media analytics service | Not Disclosed | Google+ Google Analytics |
| Admeld | Online advertising | $400,000,000 | DoubleClick, Invite Media |
| SageTV | Media center | Not Disclosed | Google TV, Google Fiber, Android TV |
| Punchd | Loyalty program | Not Disclosed | Google Offers |
| Fridge | Social groups | Not Disclosed | Google+ |
| PittPatt | Facial recognition system | Not Disclosed | Android |
| Dealmap | One deal a day service | Not Disclosed | Google Offers |
| Zave Networks | Digital coupons | Not Disclosed | Google Offers |
| Zagat | Restaurant reviews | $151,000,000 | Google Places, Google Maps |
| DailyDeal | One deal a day service | $114,000,000 | Google Offers |
| SocialGrapple | Social media analytics service | Not Disclosed | Google+ Google Analytics |
| Apture | Instantaneous search | Not Disclosed | Google Search |
| Katango | Social circle organization | Not Disclosed | Google+ |
| RightsFlow | Music rights management | Not Disclosed | YouTube |
| Clever Sense | Local recommendations app | Not Disclosed | Google Maps |
| Milk | Software company | Not Disclosed | Google+ |
| TxVia | Online payments | Not Disclosed | Google Wallet, Google Checkout |
| Meebo | Social networking | $100,000,000 | Google+ |
| Quickoffice | Mobile office suite | Not Disclosed | Google Docs |
| Sparrow | Mobile apps | $25,000,000 | Gmail |
| WIMM Labs | Android-powered smartwatches | Not Disclosed | Android Wear |
| Wildfire Interactive | Social media marketing | $450,000,000 | Google, Google+ |
| VirusTotal.com | Security | Not Disclosed | Chronicle |
| Nik Software | Photography | Not Disclosed | Google, Android |
| Viewdle | Facial recognition | $45,000,000 | Android |
| Incentive Targeting | Digital coupons | Not Disclosed | Google Offers |
| BufferBox | Package delivery | $17,000,000 | Google Shopping, Android |
| Channel Intelligence | Product ecommerce | $125,000,000 | Google Shopping |
| DNNresearch | Deep Neural Networks | $44,000,000 | Google, X |
| Talaria Technologies | Cloud computing | Not Disclosed | Google Cloud |
| Behavio | Social prediction | Not Disclosed | Google Now |
| Wavii | Natural language processing | $30,000,000 | Google Knowledge Graph |
| Makani Power | Airborne wind turbines | Not Disclosed | X |
| Bump | Mobile software | Not Disclosed | Google Photos |
| Flutter | Gesture recognition technology | $40,000,000 | Google, Android, X |
| FlexyCore | DroidBooster app for Android | $23,000,000 | Android |
| Schaft | Robotics, humanoid robots | Not Disclosed | X |
| Industrial Perception | Robotic arms, computer vision | Not Disclosed | X |
| Redwood Robotics | Robotic arms | Not Disclosed | X |
| Meka Robotics | Robots | Not Disclosed | X |
| Holomni | Robotic wheels | Not Disclosed | X |
| Bot & Dolly | Robotic cameras | Not Disclosed | X |
| Autofuss | Ads and design | Not Disclosed | X |
| Boston Dynamics | Robotics | Not Disclosed | X |
| Bitspin | Timely app for Android | Not Disclosed | Android |
| Impermium | Internet security | Not Disclosed | Project Zero |
| DeepMind Technologies | Artificial intelligence | $625,000,000 | Google DeepMind |
| SlickLogin | Internet Security | Not Disclosed | Project Zero |
| spider.io | Anti-click fraud | Not Disclosed | DoubleClick, AdSense |
| GreenThrottle | Gadgets | Not Disclosed | Android |
| Titan Aerospace | High-altitude UAVs | Not Disclosed | Project Loon |
| Rangespan | E-commerce | Not Disclosed | Google Shopping |
| Adometry | Online advertising attribution | Not Disclosed | Google Analytics AdSense |
| Appetas | Restaurant website creation | Not Disclosed | Google My Business |
| Stackdriver | Cloud computing | Not Disclosed | Google Cloud Platform |
| MyEnergy | Online energy usage monitoring | Not Disclosed | Nest Labs |
| Quest Visual | Augmented reality | Not Disclosed | Google Translate |
| Divide | Mobile device management | Not Disclosed | Android for Work |
| Skybox Imaging | Satellite | $500,000,000 | Google Maps, Project Loon |
| mDialog | Online advertising | Not Disclosed | DoubleClick |
| Alpental Technologies | Wireless | Not Disclosed | |
| Dropcam | Home monitoring | $555,000,000 | Nest Labs |
| Appurify | Automated application testing | $95,000,000 | Android |
| Songza | Music streaming | Not Disclosed | Google Play, Android TV |
| drawElements | Graphics compatibility testing | Not Disclosed | Android |
| Emu | IM client | Not Disclosed | Google Hangouts, Google Now |
| Directr | Mobile video | Not Disclosed | YouTube |
| Jetpac | Artificial intelligence, image recognition | Not Disclosed | Picasa |
| Gecko Design | Mechanical design | Not Disclosed | X |
| Zync Render | Cloud-based visual effects software | Not Disclosed | Google Cloud Platform |
| Lift Labs | Liftware | Not Disclosed | Verily |
| Polar | Social polling | Not Disclosed | Google+ |
| Firebase | Application development platform | Not Disclosed | Google Cloud Platform |
| Dark Blue Labs & Vision Factory | Artificial intelligence | $10,000,000 | Google DeepMind |
| Revolv | Home automation | Not Disclosed | Nest Labs |
| RelativeWave | Mobile software prototyping | Not Disclosed | Android |
| Vidmaker | Video editing | Not Disclosed | YouTube |
| Launchpad Toys | Child-friendly apps | Not Disclosed | YouTube for Kids |
| Odysee | Multimedia sharing and storage | Not Disclosed | Google+ |
| Softcard | Mobile payments | Not Disclosed | Android Pay |
| Red Hot Labs | App advertising and discovery | Not Disclosed | Google Play |
| Thrive Audio | Surround sound technology | Not Disclosed | Google Cardboard |
| Skillman & Hackett | Virtual reality software | Not Disclosed | Tilt Brush |
| Timeful | Mobile software | Not Disclosed | Google Inbox, Google Calendar |
| Pulse.io | Mobile app optimizer | Not Disclosed | Android |
| Pixate | Mobile software prototyping | Not Disclosed | Android |
| Oyster | E-book subscriptions | Not Disclosed | Google Play Books |
| Jibe Mobile | Rich Communication Services | Not Disclosed | Messages |
| Agawi | Mobile application streaming | Not Disclosed | Android, Google Play |
| Digisfera | 360-degree photography | Not Disclosed | Street View |
| Fly Labs | Video editing | Not Disclosed | Google Photos |
| bebop | Cloud software | $380,000,000 | Google Cloud Platform |
| BandPage | Platform for musicians | Not Disclosed | YouTube |
| Pie | Enterprise communications | Not Disclosed | Spaces |
| Synergyse | Interactive learning platform | Not Disclosed | Google Docs |
| Webpass | Internet service provider | Not Disclosed | Google Fiber |
| Moodstocks | Image recognition | Not Disclosed | Google Photos |
| Anvato | Cloud-based video services | Not Disclosed | Google Cloud Platform |
| Kifi | Link management | Not Disclosed | Spaces |
| LaunchKit | Mobile developer tools | Not Disclosed | Firebase |
| Orbitera | Cloud software | $100,000,000 | Google Cloud Platform |
| Apigee | API management and predictive analytics | $625,000,000 | Google Cloud Platform |
| Urban Engines | Location-based analytics | Not Disclosed | Google Maps |
| API.AI | Natural language processing | Not Disclosed | Google Assistant |
| FameBit | Branded content | Not Disclosed | YouTube |
| Eyefluence | Eye tracking, virtual reality | Not Disclosed | |
| LeapDroid | Android emulator | Not Disclosed | Android |
| Qwiklabs | Cloud-based hands-on training platform | Not Disclosed | Google Cloud Platform |
| Cronologics | Smartwatches | Not Disclosed | Android Wear |
| Limes Audio | Voice communication | Not Disclosed | Google Duo, Google Hangouts |
| Fabric | Mobile app platform | Not Disclosed | Firebase |
| Kaggle | Data science | Not Disclosed | Google Cloud Platform |
| AppBridge | Productivity suite | Not Disclosed | Google Docs |
| Owlchemy Labs | Virtual reality studio | Not Disclosed | |
| Halli Labs | Artificial intelligence | Not Disclosed | |
| AIMatter | Computer vision | Not Disclosed | YouTube |
| Bitium | Single sign-on and identity management | Not Disclosed | Google Cloud Platform |
| Relay Media | AMP converter | Not Disclosed | Accelerated Mobile Pages |
| 60db | Podcasts | Not Disclosed | Google Play Music, Google Podcasts |
| Redux | Audio | Not Disclosed | |
| Tenor | GIF image search | Not Disclosed | Google Images, Gboard |
| Velostrata | Cloud migration | Not Disclosed | Google Cloud Platform |
| Cask | Big data, Hadoop | Not Disclosed | Google Cloud Platform |
| GraphicsFuzz | GPU reliability | Not Disclosed | Android |
| Senosis | Health monitoring | Not Disclosed | Nest Labs |
| Onward | Machine learning, natural language processing | Not Disclosed | |
| Workbench Education | Education technology | Not Disclosed | Google Classroom |
| Sigmoid Labs | Indian Railways train tracking app Where Is My Train | $40,000,000 | Google Maps |
| DevOps Research and Assessment | Research and assessment | Not Disclosed | Google Cloud Platform |
| Superpod | Question and answer app | $60,000,000 | Google Assistant |
| Alooma | Big data, cloud migration | $150,000,000 | Google Cloud Platform |
| Nightcorn | Video sharing | Not Disclosed | YouTube |
| Elastifile | File storage | Not Disclosed | Google Cloud Platform |
| Socratic | Learning apps | Not Disclosed | Google Classroom |
| CloudSimple | Cloud hosting | Not Disclosed | Google Cloud Platform |
| Typhoon Studios | Video game development | Not Disclosed | Stadia |
| AppSheet | Mobile app development | Not Disclosed | Google Cloud Platform |
| Pointy | Local retail inventory feeds | $163,000,000 | Google Maps |
| Cornerstone Technology B.V. | Mainframe, cloud migration | Not Disclosed | Google Cloud Platform |
| North | Smart glasses | $180,000,000 | |
| Stratozone | Cloud assessment | Not Disclosed | Google Cloud Platform |
| Dataform | Big data, analytics | Not Disclosed | Google Cloud Platform |
| Neverware | ChromiumOS distribution | Not Disclosed | ChromeOS Flex |
| Actifio | Backup, disaster recovery | Not Disclosed | Google Cloud Platform |
| Provino | Cloud hardware | Not Disclosed | Tensor processing unit |
| Dysonics | Audio hardware | Not Disclosed | Pixel Buds |
| Simsim | E-commerce | $100,000,000 | YouTube |
| Playspace | Collaboration tool | Not Disclosed | Google Workspace |
| MuJoCo | Robotics simulator | Not Disclosed | Google DeepMind |
| Siemplify | Cybersecurity | $500,000,000 | Google Cloud Platform |
| Mandiant | Cybersecurity | $5,400,000,000 | Google Cloud Platform |
| Raxium | AR hardware | $1,000,000,000 | |
| Vicarious | Artificial intelligence, robotics software | Not Disclosed | Intrinsic |
| MobiledgeX | Mobile edge computing | Not Disclosed | Google Cloud Platform |
| Forseeti | Cybersecurity software | Not Disclosed | Google Cloud Platform |
| Alter | Artificial intelligence | $100,000,000 | |
| BreezoMeter | Air quality monitoring | Not Disclosed | Google Maps |
| BrightBytes | Data and analytics | Not Disclosed | Google for Education |
| Sound Life Sciences | Health monitoring | Not Disclosed | |
| Open Source Robotics Corporation | Robotics software | Not Disclosed | Intrinsic |
| Photomath | Artificial intelligence | Not Disclosed | Bard |
| Cameyo | Virtual app delivery | Not Disclosed | ChromeOS |
Conclusion
There you have it folks. Crazy isn’t it? Everything we use as a Google product is actually acquired? But that is one of the major factor why Google is beating everyone in their niche and no one is even daring to get closer to it? And these companies acquired by Google shows their strategic plans inorder to become one stop destination to everyone.
Moreover, if you have something very unique, Google can acquire your product too. The condition? Only one. It has to be that good and valuable like these. So before I wind up, one last question, how many brands from the above mentioned list were you aware of and how? Let us know and keep reading for more such valuable content.
