Cloud marketing may have been a dream 10 years ago, but it is happening now. Cloud marketing is the use of different online platforms, like social media platforms, LinkedIn, etc., to gain leads and conversions. When marketing via the cloud, you can extend your reach to people from all walks of life.
Since all of your marketing data are in the cloud, security should be paramount. There must be an identity verification system to make sure that your buyers are legitimate.
For example, your business could be selling an age-restricted product. Without proper identification and age verification, you cannot sell it to your consumers. Thus, an identity verification system should be up and running in your e-commerce business.
In this article, we will dig deep into why identity verification is important in cloud marketing. Stick around to learn more.
The Need for Identity Verification in Cloud Marketing
When your e-commerce business is present on all marketing platforms, you can expect that different users from different age ranges can access it. A recent survey of underage tobacco smoking proves that even age-restricted products are accessible to minors. To eliminate misuse of your products and the legal implications that could follow, you have to employ a secure identity verification system in cloud marketing.
With proper marketing cloud security in place, you don’t have to worry about minors hovering over your selling page. Only those who can prove that they are legitimate can order products from your website. That’s why you should employ identity verification systems in your marketing suites.
Another great impact of identity verification is to avoid overstocking and warehouse surplus. Because you can see which orders are coming from legitimate sources, you can manage warehouse inventory without worrying about the surplus.
Employing an identity verification system will make your business marketing more sustainable. You won’t be under the radar of regulatory commissions because you verify the age of your consumers before selling them age-restricted products. This allows your business to operate smoothly and worry-free.
Tips To Ensure Security In Cloud Marketing
1. Introduce an Identity Verification System to Marketing Platforms
Identity verification is not a built-in function of marketing platforms. Normally, e-commerce pages won’t ask for your age or identity when buying products. However, this can raise a couple of business concerns for underage and illegitimate buyers.
An identity verification system helps you monitor the visitors to your marketing platform. Once they enter the selling page of your website, they will be asked several questions to confirm their identity and age. You can ask for their date of birth or their age to verify if they are old enough to visit your website. Once they pass identity verification, they can continue browsing your products.
Age Verification
One way to verify the user’s identity is to check for their age. Age verification helps you identify the legitimacy of the user logging in. You can verify the age of the user by incorporating a flexible online age verification system to secure your system. This automation to verify the age of the visitors is fast, reliable, and error-free.
Two-Factor Authentication (TFA)
Another famous online security feature is the two-factor authentication system. This identity verification system requires two steps to log in. You have to verify that you are logging in from two different devices/applications to gain access.
If someone is logging in using your credentials, an email is sent to the owner to notify them that there is an unusual login from another device. If they are not the ones that are logging in, then someone is using stolen credentials to access your website.
Once it is confirmed that the users are who they claim to be, the customers can view your products on your selling page. Two-factor authentication (TFA) is a simple yet secure way to verify the identity of the consumer.
Use Knowledge-Based Authentication to Verify Identity
Knowledge-based authentication (KBA) is a great security protocol for identifying hacked accounts and securing your system. It is also the easiest to use because of the simplicity of the security protocol. If you encounter a suspicious account, do not hesitate to restrict access.
2. Remind Users to Change Their Passwords Regularly
Once your users sign up on your marketing platform, a good security practice is to advise your users to change their passwords regularly. By doing so, they help reduce the risk of unauthorized access using stolen or leaked passwords.
You can remind your users to change their passwords regularly when they sign up for your website. Placing a small reminder in the password creation page can help secure your website from fraudsters.
3. Review the Identity Verification Log
If you have a good identity verification system, there must be an identity verification log to review. At the end of each day, you will be able to see the log-ins made from your marketing suites. You can track the people accessing your marketing platforms and check if someone is suspicious.
Maximize the Use of Identity Verification in Cloud Marketing
Employing identity verification systems in your marketing suites has a lot of benefits. You can avoid overstocking and warehouse surplus because you rely on confirmed orders from real customers. And to maximize the benefits, you have to be meticulous about the verification methods.
Upgrading to a digital identity verification system is the first step in scaling your online security. You can opt for a digital identity verification service that can identify the legitimacy of the user.
To scale your online security further, you can enroll your team in online security seminars. Equipping your team with the knowledge of online security and risk management ensures that your efforts go a long way. With this knowledge, employees are aware of online security risks and frauds that can happen in the digital space.
Conclusion
Shifting to cloud marketing is a great way to improve customer reach. It is also useful if you want to scale your marketing efforts. Users can access your website from any platform with a click of a button.
However, it’s hard to manage different users coming from different marketing platforms. You need an identity verification system to ensure the legitimacy of users accessing your selling page.
With an identity verification system in place, you can guarantee that all users accessing your website have real identities. Go for the best online identity verification services with complete features. They should employ secure identity verification strategies, like two-factor authentication and age verification, to identify the user. The verification service should also include an identity verification log to monitor access to your online portals.
Secure your marketing cloud through the best identity verification methods and tips we mentioned in this article. Good luck!
Also read: 5 Biggest Enterprise Cloud Security Risks
