The past 10 years have seen seismic shifts in the business landscape. The volatility of supply chains has increased, uncertainties about the global political environment are rampant, markets have become more complex and individualistic, and there is considerable ambiguity surrounding the risks and benefits of new technologies like AI. We live in an increasingly “VUCA” (Volatile, Uncertain, Complex, Ambiguous) world!
As a result, the ability to implement change in a timely and effective way has become a key success factor for all organisations. Change management capability and capacity support organisations in navigating these shifts. Applying insights from a range of functions to support leaders of change, change management ensures that the human side of change is not overlooked, preventing potential failures. Change managers bring insights from different perspectives:
- Organisational and individual
- Operational and cultural
- Change initiative and strategic contexts
They help assess change impact, build workable change plans, encourage stakeholder collaboration, and link learning and communication initiatives, ensuring that change will ‘stick’.
What is Change Management Training?
Prosci ADKAR Model-based Change Management certification program covers five essential areas:
- Understanding your organisational context and approach to change. This includes ways of ‘reading’ your organisation and the type of change, ensuring your approach fits. It also includes practical ways to structure your approach in an agile way that evolves with the change.
- Understanding people and change. This includes human responses to change and how to manage them, developing and sustaining motivation through change, and using learning to build people’s competence.
- Understanding change leadership and teams. This includes expectations from change sponsors and others, building them as effective change leaders, and getting the best out of teams in support of change.
- Understanding stakeholder engagement and communication. This includes planning for and gaining stakeholders’ support and using various communication channels to engage hearts and minds with your changes.
- Understanding the work of the Change Manager. This covers professional skills such as assessing the impact and severity of changes, addressing resistance, and change analytics.
For those advancing to the Practitioner course, additional areas include building momentum for change, coaching others to support change, handling conflict, and facilitating collaborative design of change.
5 Key Benefits of Change Management Certification Program
Beyond the knowledge and understanding gained, organisations benefit significantly from staff undertaking this training. Here are the top five benefits:
- Organisational agility in responding to events
In a volatile world, the ability to implement sustainable change agilely differentiates successful organisations. Such training also enhances leadership and management skills, increasing the organisation’s leadership “bench strength.”
- Alignment of changes with organisational culture and values
Well-trained change managers consider cultural issues, ensuring they are identified and accounted for during the change process, leading to greater acceptance of change and retention of excellent staff.
- Reduced risks and costs of change
Effective management of change reduces disruption, financial, and reputational risks by engaging all those affected from an early stage, helping them understand the purpose, benefits, and plan for the change.
- Better-supported leaders and sponsors of change
Change Managers are trained to support all involved in a change initiative, sustaining organisational effectiveness, wellbeing, and psychological safety as the change process progresses.
- More satisfied, engaged people and more effective teams
Good, timely, and transparent communication fosters stakeholder willingness to support change. Change Managers develop and support collaboration, ensuring sustained motivation and commitment to making change work.
Tips for Choosing Right Change Management Certification Partner
- Choose workshop with certification based on objective, independent assessment.
- Select the right training format for your organisation (classroom, online, hybrid, or self-study).
- Check the practical change management experience of workshop trainers.
- Use training providers accredited by an independent organisation like PROSCI.
Conclusion
As Louise Herring from McKinsey’s Analytics Academy said, the success of implementing technologies like generative AI depends on human acceptance and adoption. The same holds true for other types of change. Properly trained change managers ensure that changes are carefully designed, effectively implemented, and sustainably embedded in the organisation’s ways of working. PROSCI Change Management training provides the necessary foundation and advanced skills to help organisations navigate the complexities of the modern business landscape.
In India, Marg Business Transformation is the exclusive PROSCI affiliate, specializing in guiding organizations through complex changes with expert strategies. As of 2023, they have successfully conducted 165 Prosci open workshops and certified over 1500 Change Practitioners, making them a leader in effective change management.
Also Read: Breaking Down The CISSP Certification: Tips & Tricks For Success In & After The Training
