The cannabis niche is highly competitive, so numerous SEO specialists are working hard to promote their client’s sites or online stores. Creating some viral content has always been a reliable way to get new visitors to the site. However, finding an interesting topic is always a challenge. In this article, we have collected a list of ideas that can bring you new visitors or even clients. Check them out!
1) Scientific articles
The legalization of marijuana is a very complex topic. In many states, people have rather outdated beliefs about the effect of this plant on the human body. A lot of scientific papers have been written about the impact of marijuana on human health, which tells about both the positive effects of the plant and the negative consequences of its use. However, the results of these studies do not always give us a complete picture of how regular marijuana use affects the body. That is why we recommend using professional cannabis content writing services to explain difficult things in simple words. For example, you can focus on the following topics:
- What really happens when you use cannabis?
- What kind of diseases does cannabis help to cure?
- Why do professional sportsmen use cannabis after training?
- How to cure chronic pain with marijuana?
- Does cannabis cause addiction?
Answering all these questions in your articles will be interesting for readers and helpful for your site’s SEO.
2) Entertaining content
Viral content is often associated with fun. If your online store has a web page on Facebook or Instagram, the creative way to grab the attention of the audience is to post funny pictures, memes, stories, and videos. For example, you can make some short TikTok videos with smiley pets and put some creative slogans in between. You can also use some cartoon characters in your creatives like the Simpsons, or use Paw Patrol dogs searching for your canna dispensary.
3) Shocking content
Shocking content is used for advertising purposes as a way to stand out, and no matter how authorities fight and ban shock content, it is always ready to slip into the masses bypassing censorship. Shock content can sometimes be used in social advertising. What for? Of course, in order to attract attention, to make you think about the problem of legalization – after all, nothing will make the blurry eye stop better than provocation. Of course, such materials make a strong impression, but this has a downside.
Not all sites place shocking ads. Also, most social networks prohibit their publication. Shock content will only be useful if it meets the interests of the target audience. For example, graphical information and a visual aid about diseases will shock the average user but will be useful to medics. However, if you use the problem-solution scheme, you can show how medical cannabis can help patients to cure their diseases or relieve pain.
4) 18+ content
Adult content always causes interest. Within the cannabis topic, we are mostly talking about the thematic articles on sexuality, improving the quality of sex, and boosting your libido with the help of marijuana. Indeed, by smoking weed, you will increase your libido and improve the quality of orgasm through more relaxed and emotionally involved contact with a partner. The hemp not only allows the user to feel more comfortable in their body but also stimulates the release of oxytocin, which is a hormone responsible for the formation of feelings of affection and strengthens the bond with a partner.
5) News and selections
If you are able to create some viral news, you don’t need all the above-mentioned tricks. Most people are addicted to the news, especially about celebrities. Thus, if you cannot pay any opinion leader to advertise your cannabis dispensary, it is worth searching for some inspiration in general news and bringing your topic to the top of the newsfeed. For example, you can offer the following topics:
- Top-10 weed-smoking celebrities;
- Top-5 intelligent people who love to puff;
- 10 Hollywood beauties who smoke weed, etc.
Writing content for your promotion requires some time and skills. Obviously, it is always nice to use professional copywriting services, but you can also study how to make viral texts yourself.
How To Create Viral Content
Viral content always causes some kind of vivid emotions. This was also confirmed by Steve Rayson from Buzzsumo who has analyzed the viral content. A publication becomes unnaturally popular if it is:
- amusing;
- amazing;
- touching;
- beautiful;
- inspiring;
- warning;
- shocking.
Thus, news, post, picture or video should not leave a person indifferent. An Internet user should be eager to share this with others, and they will not be lazy because the content is too emotional to keep to themselves – they will at least share it on their pages. Another psychological component that can increase the chance of content going viral is the relevance of the topic, which should evoke emotion.
If you’re thinking about creating cool viral content, don’t be too lazy to go to Google Trends at least a few times a week. As soon as you have a meme about some fresh news, or maybe a current poll or any other version of a viral post, immediately think about whether you would repost this content or not. After the answer is yes, try it immediately – the longer you put off creating viral content, the less feedback you will gain. So, why not give it a try?
Also Read: Main Facts to Know about Cannabis and Your Health
