The never-ending demand for food has led to consistent growth in the food industry. It is also challenging to differentiate your food brand in the competitive market due to already established businesses. Patience and consistency are the two key ingredients for a successful food business.
One of the versatile solutions to overcome the challenges is choosing branded food packaging. Customizing your packaging the right way gradually helps you achieve business goals. Read this blog to learn how making the right packaging decisions boosts your food startup!
1. Ensures Food Protection
The primary purpose of every packaging is to ensure product protection from external damages. But what about internal damage? Especially perishable food that can easily spoil when packed in poor packaging that induces toxins and an unpleasant odour. Invest in sustainable options like branded kraft packaging because it has food-grade properties that protect food from contamination, toxins, and foul smells.
Kraft packaging will help maintain the freshness of your food and preserve its aroma. Put simply, kraft boxes, bags, and disposable crockery ensure your customers receive food in pristine condition even if you want to deliver food. However, if you have a packaged food startup, consider using Mylar bags for preservation and long-term storage of products like spices, teas, herbs, and grains.
2. Proven to be Cost-EffectiveÂ
Don’t put all eggs in one basket when choosing branded packaging. Instead, diversify your investments and also keep a cash reverse for emergencies. This is why you should focus on finding cost-effective practices for doing business, especially at the developmental stage. One of the cost-effective branded packaging solutions is kraft packaging for small businesses.
Less expensive packaging does not imply low quality. Kraft paper is known for its exceptional strength and visual appeal. So, you enjoy both functionality and aesthetics in pocket-friendly kraft packaging. Lightweight kraft boxes, wraps, paper bags, and disposable crockery also help reduce shipping costs when delivering products in bulk. Another benefit of kraft packaging is that it requires less manufacturing and production costs, helping you save money for launching some new products in the market.
3. Creates a Strong Visual Identity
Brand awareness is one of the major challenges a food start-up might face at an early stage. One of the effective ways to overcome this challenge is to create a unique visual identity for your brand. Understanding the color psychology, customers’ preferences, and your brand personality helps you craft packaging that aligns with your brand values.
The more compelling your brand story is, the more attention your brand gets. So, keep it in mind when customizing food packaging for your food startup. Personalized luxury custom boxes can help your products stand out on the market shelves. Whether you run a restaurant or retail food business, your products’ packaging design influences customers’ purchasing decisions.
4. Acts as a Marketing Strategy
Every entrepreneur looks for useful tips to create a marketing strategy for a start-up. Generally, small businesses spend 6-7 % of their revenue on marketing costs. What if you can market your products without any marketing cost? Yes! You heard it right!
Brandeed food boxes and bags work as a marketing tool for your startup. Attention to detail in packaging customization helps build an emotional connection with your customers. Businesses that connect with their customers emotionally are more likely to gain repeat customers.
Another benefit of personalized food packaging that works as a marketing strategy for your food startup is customers’ memorable unboxing experience. For example, presenting colorful macarons in tray & sleeve box packaging with windows makes customers’ product opening experience delightful, which results in increased shareability on social media. So, your food startup experiences a market buzz and brand recommendations.
5. Captivates Customers with Aesthetic Appeal
The best way to grab customers’ attention is to enhance the aesthetics of your product packaging. People judge products’ quality by their packaging, especially in product-based businesses. Food packaging can be customized in different colors and designs.
Out of various packaging materials, you should consider going with the kraft material. This material looks more appealing with its natural brown color design on the minimalistic theme. Most food packaging, especially baked goods are packed in brown boxes with windows.
The combination of natural rustic charm and transparent windows of kraft boxes makes your food items look more appetizing.
Moreover, the aesthetic appeal and stylish closing mechanism of food kraft boxes and bags improve the perceived value of your products. They induce intrigue among customers about your food items and make them more desirable. The more curiosity you create about your products, the more desirable they become, which results in higher sales.
Kraft is not the only material that will make your food products look amazing. From cardboard to mylar and rigid, you can pick any material that suits your needs. Getting your packaging made from a variety of materials will ensure that you can stay on top of the minds of your customers.
6. Builds an Eco-Conscious Brand Image
Customers prefer eco-friendly packaging and want packaging that protects foods from contamination. Food has direct contact with the packaging so it must be toxin-free and smell-proof. This is why not only Gen Z but millennials prefer buying food items packed in sustainable packaging.
It can be quite challenging for a food business to satisfy all aspects of customers’ needs. Options like kraft, mushroom, and sugarcane packaging have protective properties. Kraft paper is made from wood pulp and is 100% biodegradable. Both sugarcane and mushroom are also biodegradable and sustainable.
And the best thing about all these three materials is that you can customize them however you like for your branding needs. Focus on sustainability by choosing any of the materials discussed to win more customers and play your part in controlling the packaging problem.
Final Thoughts!
Branded packaging helps you influence customers’ purchasing decisions with aesthetic appeal and excellent design themes. An important consideration for every business is to follow green practices to reduce environmental impact. Make sure you consider the options given above to choose the right packaging for your food products.
