The real estate industry has entered a new era. Or perhaps it has upgraded itself to become compatible with the digital age, especially when it comes to the sales process. If you are a realtor looking to gain a competitive edge in your market, you’ll want to check out this guide from start to finish.
While you may be leveraging certain tools like 3D tours, it might be a good idea to consider incorporating innovative, futuristic tools that make the showing of a property a lot easier and more visually appealing for buyers.
So let’s jump right in and get started.
Virtual Reality Tours
One of the first things you can offer is virtual reality tours. This will provide perhaps one of the best immersive experiences for potential buyers interested in a home you are offering. Prospective buyers can explore the property without even setting foot inside it physically, which will save them not only time but also effort.
The technology can also allow for a 360° view of the entire property, making it easier for prospective buyers to navigate from one room to another as if they were physically there.
Offering VR tours can bring a broader audience to the listings you provide. It can also increase the chances of you closing a sale, albeit at a much faster rate.
Virtual Staging
Virtual staging can be one of the best tools a prospective buyer can use when it comes to putting together a picture of what they envision the home they want to buy looking like. They can take a look at an empty part of the home from a virtual staging AI app and decorate it based on their tastes and preferences.
Using this virtual space, they can add furniture, decor, and other elements, giving them that vision and turning it into a mock-up of what it could look like after they purchase the home.
As a real estate agent, offering this kind of tool will provide buyers with an opportunity to play around with different spaces, giving their ideas and visions some kind of life. And if they are successful in purchasing the home, it will turn into the real thing in no time.
Drone Photography
Drone photography will allow you to capture aerial views of the property and even the surrounding areas. It will also allow prospective buyers to see what the front yard and the backyard look like. Without aerial photography, it would be hard to capture some of the different angles of the property itself.
The images will also help highlight the location, size, and features, which will all be useful to potential buyers wanting to know the additional details.
Providing drone photography will give potential buyers a bird’s eye view of what the property looks like outdoors. It will give them a chance to visualize how they can utilize their yard. For example, they might be looking for a spacious backyard for their children to play in. The more space they have, the better.
In addition, they might look at a front yard and wonder if there is enough space for a garden. Why not grow a row of beautiful flowers to increase the curb appeal of your home, even after you’ve moved in?
Use Social Media Campaigns
With a lot of people on social media, market your properties across various platforms such as Facebook, Instagram, and TikTok.
All of these will rely on irrefutable visual evidence when it comes to looking for a property that buyers would love to have. Share high-quality images and videos of every listing you have. It also helps to provide a behind-the-scenes look so it feels like the potential buyer is there on the property.
You can also use social media to collaborate with influencers and others in related fields such as home improvement, property management, and similar disciplines.
For example, a real estate agent can collaborate with home inspectors. This can be useful in creating content for those who want to sell their home and want the best possible value upon closing.
Final Thoughts
When it comes to tech-forward marketing strategies, a real estate agent can take advantage of these to increase their sales and set themselves apart from the competition.
By using technologies like virtual reality, AI, and drone photography, you can cover as many bases as possible when it comes to showing the details of the property to prospective buyers. Using the right tools and technology will become the biggest game-changer yet in your real estate business.
