In 2022 alone, about 65% of adults knocked at a dentist’s door for either a dental exam or cleaning services. That’s a huge segment of the population. As a dentist, getting these people over to your clinic and not the competitors’ should be a priority. (1)
Luckily, there are some paths you can take to make this happen. One of them involves engaging the services of the best dental marketing agency you can find. Here’s how these marketing pros can elevate your clinic’s marketing efforts.
Targeted Digital Marketing
About 53% of consumers say they research a service online before deciding to engage. Targeted digital marketing efforts can then put you smack in the center of these customers’ attention. (2)
Start by nailing search engine optimization (SEO). This basically ensures your clinic shows up at the top of Google search results when people search for “dentist near me.” To help you implement the perfect SEO strategy, consider hiring a top dentist marketing agency such as Best Results Dental Marketing.
These experts know the ins and outs of this process, from keyword research down to web optimization, among other tips and tricks. Their input can significantly clear your path to the helm of the search engine result pages (SERPs).
But SEO isn’t the only digital marketing strategy to get the eyeballs and the clients. There’s also social media marketing. Studies show that there are over 5 billion active social media users. That’s about 67% of the total global population. (3)
So, come up with creative strategies for Facebook, TikTok, IG, you name it. On these platforms, you can share helpful posts, answer questions, build a community around your clinic, and position your brand in front of customers.
But doing all of this while still running your dental practice is not easy. That’s why bringing in experts in dentist advertising would be a smart move.
These pros have been on this road before and know the ins and outs. They can train their attention on bringing in customers while you focus on fixing their teeth. That’s where good marketing meets good service.
Content Marketing
You may have heard this before, but it doesn’t cease to be true. Content will always be king in the marketing space.
SEO-optimized blog posts are a great place to start. You can make some informative posts about common dental problems, tips for oral health, why they need regular checkups, etc. These posts draw attention to your business.
You can also shoot some behind-the-scenes videos, maybe share patient testimonials if they approve, or explain dental procedures in a way everyone can understand.
Reputation Management
As a dentist, your patients trust you with their smiles, health, and even their lives. That’s why your reputation, online and offline, has to be stellar.
Per studies, 49% of customers take reviews with the same weight they would a recommendation from family. That said, a positive review can go a long way in attracting new clients. (4)
To get these reviews, ask your patients to share their experiences in your clinic on your website or review sites. This can convince those on the fence to consider visiting your practice. Also, make sure you respond to both positive and negative reviews promptly and professionally.
Email Marketing
When customers sign up to your email list, they expect you to make it worth their time and money. Using emails to send appointment reminders, share important announcements, promote special offers, etc.
But even as you send those emails, ensure you don’t go overboard. You want more customers signing up and not out. Also, make sure you focus on email marketing best practices, like knowing when to send an email and having an ‘unsubscribe’ option.
You also need to focus on conversion optimization, which is the process of making your website more effective at converting visitors into patients. This involves
Website Optimization
Start with getting the user experience right; this is all about making your website easy to navigate and visually appealing. Think about how you’d like to use a website as a patient. Wouldn’t you find a site that’s easy to read, has a clear call to action, and loads quickly appealing?
You also need to focus on conversion optimization, which is the process of making your website more effective at converting visitors into patients. This involves optimizing your landing pages, testing different call-to-action buttons, and improving your checkout process.
Analytics and Reporting
Data tracking is the process of measuring the performance of your marketing campaigns. This involves tracking things like website traffic, lead generation, and conversions.
Regular reporting is the process of summarizing your marketing data and sharing it with your team. This helps you understand what’s working and what’s not so you can make data-driven decisions.
All these actions can seriously move the needle in your business. To make it even work better for you, keep the pros in the loop. They’ve been here before and know the right ways to get you the marketing results you want.
How to Choose the Best Dental Marketing Agency
Here are some key factors to keep in mind when choosing the perfect partner for your dental clinic:
Expertise in Dental Marketing
Look for an agency with roots in dental marketing. They should have a deep understanding of the unique challenges and opportunities faced by dental practices.
Proven Track Record
Look for agencies with a proven track record of success in driving patient acquisition and increasing revenue. Ask for examples of their previous work with dental clients.
Customized Approach
Avoid agencies that offer one-size-fits-all solutions. The best agencies will tailor their strategies to your goals, target audience, and budget.
Data-Driven Approach
The best agencies use data to inform their decisions. They should be able to track and measure the performance of your marketing campaigns and provide you with regular reports.
Comprehensive Services
Look for a partner who can provide a full suite of marketing services, including SEO, PPC advertising, social media marketing, content marketing, and email marketing. This range of services can save you a lot of coins in the long run.
Positive Client Testimonials
Ask for references from previous clients. This can give you some serious insights into the agency’s capabilities and the quality of their service.
Carefully evaluating these factors can help you choose a dental marketing agency to help you achieve your practice goals and grow your business.
Closing Thoughts
Your dental clinic deserves a good in-flow of customers. As you’ve seen in this guide, partnering with the best digital marketing agency that understands your needs can go a long way.
So, how about you go out there and research for the best that meets your requirements? This may just be the right boost at the right time for your digital marketing efforts has been needing for a while.
Sources
- “Oral and Dental Health”, Source: https://www.cdc.gov/nchs/fastats/dental.htm
- “Digital marketing statistics: Search engine optimization (SEO)”, Source: https://www.webfx.com/digital-marketing/statistics/
- “Number of internet and social media users worldwide as of July 2024”, Source: https://www.statista.com/statistics/617136/digital-population-worldwide/
- “18 Online Review Statistics Every Marketer Should Know”, Source: https://www.searchenginejournal.com/online-review-statistics/329701/
Author Bio
Emily Thompson is a leading authority on dental marketing. With over 7 years of experience as a dental marketing consultant, she has helped countless dental practices grow their businesses and reach new patients. Emily is passionate about using the latest digital tools and strategies to help dentists succeed in today’s competitive market. When she’s not working, you can find her enjoying a good book, exploring new hiking trails, or spending quality time with her family.
