As a barber, you know your business needs new marketing ideas to get more customers. You may even have a few ideas, but the trick is correctly implementing them. After all, the competition is high. Everyone is vying for customers, from small barber shops to luxury hair spas.
Thus, to ensure your business is successful, you need to market it. Irrespective of whether it is a new barbershop. Or a shop with multiple franchises. Or a single salon that is well-established. The marketing is ongoing. Even if you have customers, you need to market to retain them while working on new ones. You are on the right page if you are a barber looking to get more clients. Here you will find a few marketing ideas. Some of these may work well for you and help generate more clients and leads.
Be present on Google Maps.
Not on Google Maps? You are wasting numerous opportunities. Every barber should put their business on Google Maps. It allows nearby customers to find your shop. Yes, many potential customers use Google Maps to determine the location of a shop or store. So, be present at it. It is simple and free. You have to first create an account on Google’s My Business page. After that, you can be present on maps.
Have a logo
For a new barber shop, this marketing tip is unmissable. A logo is a brand’s visual identity. It allows you to separate your brand from other brands. It also helps make it known among the barber shops out there. In the future, if you open a franchise, a logo will help people connect the new shop with your brand. Thus, create an elegant and beautiful logo using Barber Logo Maker. To existence, a barber shop, take a look at your logo. Is it good? Does anyone recognize it? Does it represent your mission, vision, or goals? No? Then change it immediately.
Offer discounts
One of the best marketing ideas for getting new customers is offering promotions or discounts. With this, potential customers can enjoy your services at a discounted price. If they like it, they will come back and pay the prices you have set. So you attract new customers with discount offers. Also, you increase your chances of converting them into regulars.
How do you tell people you are running discounts? First, send it to customers through newsletters. Whenever someone comes to your barber shop, take their number and email address. Then, send them promotional codes or remind them about a service through them. Also, you can share the discount codes through social media.
Use regular to bring in new customers.
Word-of-mouth marketing is probably the most effective technique. Customers believe other customers more than any other advertising technique. So, any customer who comes in is your way to getting more customers. For instance, you can ask them to bring in new customers. Offer them a discount on a service if they bring in a new customer. Or you can ask them to write a review about the services. Then, publish it on your website and Google My Business page. It will let people see how popular your services are.
Have a website
Irrespective of the size of your barber shop, you need a website. Everyone searches for businesses online. They can find your website with details about your services and prices. It increases the chances of them coming to your shop. Also, ensure the website has a contact us page. A page where they can call you up to inquire and make appointments. Or allow the customers to make appointments from the website itself.
Make the experience fun and memorable.
Even if customers come in for a head wash or haircut, they can spend around 30 minutes there. You don’t want them to feel bored or unwelcome there. Thus, most barber shops have TVs running with music or sports. You can also have a karaoke setup there. Have magazines at the reception to keep your customers engaged. Lastly, offer tea, coffee, juices, and water.
With these marketing ideas, take your barbershop to new heights. Be consistent with them, and your efforts will pay off. Also, remember that not every tip will work for you. For instance, just because offering discounts works for one barber shop doesn’t mean it will work for you too. Keep trying till you unlock the best marketing ideas.
Also read: How To Start Your Local SEO Campaign For Your Business
