Adobe and Microsoft have announced a plan of setting of joint solutions to ‘help enterprises transform their customer experiences’, with Adobe’s Experience Cloud combining alongside Microsoft Azure, Dynamics 365 and Power BI products.
It was just last month that Azure announced to become the preferred cloud platform for Adobe’s marketing, creative and document clouds, with Adobe’s Marketing Cloud doing similarly for Dynamics 365 Enterprise, Microsoft’s enterprise resource planning offering.
According to Adobe this latest change builds on the previous partnership. said Abhay Parasnis, Adobe EVP and CTO said,“Bringing together Adobe’s and Microsoft’s sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touch points.”
In terms of product it is a combined Adobe Analytics and Microsoft Power BI for the enterprise audience, an integration between Adobe Campaign and Microsoft Dynamics 365 for marketing teams trying to create a single customer view, and the concisely named Adobe Experience Manager Sites Managed Service – web content management, in other words – available on Azure.
Scott Guthrie, Microsoft EVP stated in a statement, “We believe the combined power of our technologies will allow enterprise businesses to harness their data in new ways, unlocking critical business insights and actionable intelligence.” He added, “Together, we are delivering compelling and personalised experiences that will drive brand loyalty and growth.”
Adobe also unveiled a series of enhancements to its Cloud Platform product, including a new common data language, XDM, quicker time to market for developers with Launch, and partner integrations with Acxiom, AppDynamics, MasterCard, and more.
As per the press release,“Advancements in cloud services have fundamentally altered the computing landscape. The next decade will bring even more disruptive changes in how brands create, immerse and engage their customers in their experiences,” it offered. “A modern experience platform that addresses these expectations needs to be designed with a common data language founded on content and data, an open ecosystem to enable others to build on and innovate, and intelligence at its core with AI, machine learning and deep learning.”
