A common impediment to individual achievement, both personal and professional, lies in self-limiting beliefs and negative internal narratives. Individuals often fail to reach their potential not due to lack of capability, but because their own self-perception hinders action and aspiration. Addressing this core issue requires more than superficial encouragement; it demands structured methods for reshaping thought patterns and fostering effective goal pursuit.

Dr. Colleen Georges, founder of RESCRIPT Your Story LLC, established her practice to provide such structured methods. Holding a PhD (2003), Masters (1998), and BA (1997) in Psychology/Counseling Psychology from Rutgers University, Dr. Georges brings substantial academic credentials and over 25 years of professional experience to her work. Her career includes extensive experience in higher education administration at Rutgers, where she provided personal, academic, and career counseling and ultimately served as Director for two federally-funded programs supporting first-generation college students. She also gained clinical experience working part-time as a therapist for a non-profit organization serving women in crisis. This background provides a deep understanding of the psychological and practical challenges individuals face in pursuing their goals.

This analysis will review the development of RESCRIPT Your Story LLC, the core methodology Dr. Georges employs, the range of services offered, the operational strategies of the business, and the evidence of its effectiveness in the personal and professional development market.

The Path to Practice: From Higher Education to Entrepreneurship

Dr. Georges’ journey toward founding her own practice involved a significant career transition. While working in higher education, she developed a hobby of writing resumes for acquaintances, driven by a passion for helping individuals articulate their professional strengths and career narratives effectively. In 2008, she formalized this interest into a side business offering resume writing services.

A pivotal change occurred in 2010, one year after the birth of her son in 2009. Seeking greater flexibility and more time with her family, Dr. Georges made the decision to leave her full-time Director position at Rutgers University. She committed to transforming her established side business into her primary professional focus. She acknowledges this transition as a significant risk, moving from the security of a salaried university position to the uncertainties of full-time entrepreneurship. This decision marked the true beginning of RESCRIPT Your Story LLC as a comprehensive coaching and consulting practice. Alongside her business, she continues to teach Counseling Psychology and Women’s Leadership/Social Justice courses part-time at Rutgers University.

The RESCRIPT Methodology and Service Offerings

The core of Dr. Georges’ approach is her proprietary RESCRIPT framework. This methodology, developed through insights gained during preparation for her 2016 TEDx Talk (“Rescripting the Stories We Tell Ourselves”) and further codified in her 2019 book, provides the foundation for her services. The framework draws upon principles from positive psychology, cognitive-behavioral strategies, and established career development methodologies. Its primary aim is to guide clients in identifying and overcoming self-doubt and limiting self-talk, setting meaningful goals, and implementing actionable steps toward achieving those goals.

RESCRIPT Your Story LLC offers a diverse portfolio of services built upon this framework:

• One-on-One Coaching: Personalized career coaching and life coaching sessions tailored to individual client needs and objectives.

• Group Coaching: Facilitated group programs focused on goal-setting and accountability, such as the 12-Month Women’s Goal Achievement Group launched in 2024. Dr. Georges also runs a monthly online Contagious Optimism Wellness Group, ongoing for over seven years.

• Professional Writing Services: Continued offering of resume writing, cover letter development, and LinkedIn profile optimization – the service that initially launched the business.

• Speaking and Training: Delivery of keynotes, workshops, and corporate training sessions on topics related to leadership, self-empowerment, career development, and the RESCRIPT principles.

• Publications: Authorship of the 8-time award-winning, international bestselling book, “RESCRIPT the Story You’re Telling Yourself” (2019), along with supplementary materials like the RESCRIPT Daily Gratitude Journal and Goal-Getting & Productivity Planner. Dr. Georges has also co-authored ten other self-help books (including titles like Contagious Optimism, Midlife Transformations, 101 Great Ways to Enhance Your Career) and had work featured in the Gallery of Best Resumes 5th Edition. Her writing includes articles in two scholarly psychology journals and blogs for platforms like Huffington Post and Thrive Global.

• Online Courses: Development of digital career courses, providing on-demand access to her methodologies.

This comprehensive suite of services allows Dr. Georges to address client needs through various formats and levels of engagement.

Business Model and Operational Strategy

RESCRIPT Your Story LLC operates as a solopreneurship, with Dr. Georges personally delivering all core services. Her leadership philosophy, described as rooted in empowerment, empathy, and collaboration, manifests directly in her client interactions and group facilitation. She emphasizes helping clients recognize their own strengths and fostering confidence, rather than adopting a directive approach.

Key strategic elements of the business include:

• Client-Centric Adaptation: Dr. Georges emphasizes actively listening to client needs and market trends to guide service development. For example, she developed online career courses during the COVID-19 pandemic in response to challenges faced by job seekers and launched the women’s goal-setting group in 2024 based on perceived demand for community and accountability. This indicates an adaptive approach to business growth aligned with her core mission.

• Service Diversification: The wide range of offerings – individual coaching, group programs, digital courses, books, speaking – creates multiple revenue streams. This diversification provides business resilience, allowing the practice to weather fluctuations in demand for specific services and adapt to market shifts.

• Technology Integration: Dr. Georges leverages technology extensively to support her practice and reach a global audience. This includes online scheduling and payment systems, video conferencing platforms for virtual coaching and group sessions, a website hosting online courses and resources, WhatsApp group chats for ongoing client support and accountability, and strategic use of Search Engine Optimization (SEO) to ensure online visibility. She also utilizes AI tools for research and industry insights to inform her career coaching.

Marketing, Outreach, and Establishing Credibility

As a solopreneur, building visibility and credibility is crucial. Dr. Georges employs several strategies:

• Publications and Thought Leadership: Her bestselling, award-winning book serves as a primary tool for establishing expertise and attracting clients. Co-authored books, journal articles, blogs, and media features (mentioning outlets like News12, RVNTV, LiveHappy, and Mashable) further amplify her reach and credibility.

• Speaking Engagements: Keynotes, workshops, and corporate training provide direct exposure to potential clients and reinforce her position as an expert in her field.

• Digital Marketing: Strategic use of SEO helps potential clients discover their services online. The online courses and resources available through her website also serve a marketing function.

• Referral Network: Overcoming early business challenges involved building a strong referral network, which remains an important source of clients.

Navigating Entrepreneurial Challenges

Dr. Georges acknowledges the significant challenges involved in transitioning from secure employment to full-time entrepreneurship. Key hurdles included the initial financial uncertainty, the steep learning curve required to master business management, digital marketing, and SEO skills (areas outside her original academic and clinical training), and managing cash flow during slower business periods. Her strategy for overcoming this involved persistent effort, a commitment to continuous learning, the strategic diversification of services mentioned earlier, and cultivating a robust network of referrals. These experiences shaped her resilience and adaptability as a business owner.

Evidence of Performance and Impact

RESCRIPT Your Story LLC has demonstrated substantial growth and positive market reception since its formal establishment as a full-time practice in 2010. Key performance indicators include:

• Client Growth: Dr. Georges reports serving nearly 15 times the number of individual clients compared to the business’s early stages.

• Client Retention and Referrals: The practice benefits from a strong base of returning clients and growing referrals, indicating client satisfaction with the services provided.

• Revenue Growth: Consistent increases in revenue suggest successful business operations and market demand.

• Awards and Recognition: The RESCRIPT book has earned eight book awards and achieved international bestseller status. The business itself has received recognition from organizations such as Corporate Vision Awards, Quality Business Awards, and the International Association of Top Professionals (IAOTP) as a leading provider in life and career coaching.

• Program Outcomes: Dr. Georges cites the 2024/2025 Women’s Goal Achievement Group as a specific example of impact. She reports members achieving tangible results across various life domains (career advancements, financial improvements, business launches, health goals) and fostering a strong internal culture of accountability and mutual support, validating the effectiveness of her group coaching model.

Conclusion: A Structured Approach to Empowerment

Dr. Colleen Georges has successfully translated her deep expertise in counseling psychology and career development, combined with personal insights, into a thriving coaching and consulting practice, RESCRIPT Your Story LLC. The business is built around a clear, proprietary methodology – the RESCRIPT framework – designed to help individuals overcome self-limiting narratives and achieve tangible goals. Operating as a focused solopreneurship, Dr. Georges employs a diversified service model encompassing individual and group coaching, professional writing, speaking, publications, and online courses. Strategic use of technology and outreach ensures broad visibility and accessibility. Despite initial entrepreneurial challenges, the practice demonstrates consistent growth, market recognition through awards, and positive client outcomes, positioning RESCRIPT Your Story LLC as a credible resource for individuals seeking structured support for personal and professional development. Dr. Georges provides a clear example of leveraging specialized knowledge to build a focused, impactful service business.

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