New movers are well-known for their consumer behaviors, often making purchase decisions leading to up to an $11k expenditure on services and products. This entails everything from moving services and utility setups to home appliances and furnishings. They also use various research methods and channels when determining which service providers and brands can earn their businesses.
So, business brands must ensure visibility across online channels while integrating marketing strategies to engage the market.
What New Mover Marketing Is
This is a targeted strategy for engaging families or individuals who are in the process of switching homes – or
have recently moved into a new house. Business brands may use various challenges, such as local events, direct mail, and social media, to reach many new residents.
A new mover marketing strategy or solution needs to be specific to address customers’ needs, including the most relevant services or products based on their current requirements.
Why Should You Target New Movers?
Relocating to a new neighborhood and home is a huge step and live event, representing many opportunities for companies to connect with customers. New movers actively seek
services and products to help them transition and settle in their new place. So, if you own a local business, it is necessary to gather data on new movers to inform your next move. By
doing this, you can benefit from the following:
ï‚· Capture market share
ï‚· Get a prime engagement opportunity
ï‚· Personalized opportunities for marketing
ï‚· Long-term value
ï‚· High intent & spending
The Best New Mover Marketing Strategies
If you plan to elevate your local business marketing this year, know that having the right strategies is important. This is especially true if you are targeting new movers. Some of the
strategies that can help include the following:
1. Build Local Presence
Building a strong, local presence is crucial when reaching out to and targeting new movers. Where applicable, this may involve having or looking for a physical location. However, it can
also entail ensuring that your brand has a strong online visibility. To establish this strong online presence, you have to optimize not only your website but also your social media profiles for local keywords. This, in turn, will help new movers discover your business more easily.
2. Use Multiple Channels to Engage New Movers
Consumers often engage with and shop from business brands across many channels, so your marketing messages must do the same. Direct mail remains one of the best options for
reaching new movers, particularly for new homeowners with empty mailboxes. About 78% of new movers can redeem coupons from merchants after, before, and during their move. Therefore, use direct mail as leverage and send very enticing freebies, discounts, and offers, among other invaluable rewards, to motivate customers to try your products and services.
3. Have Social Proof
This plays an important role in the decision-making process, especially for potential customers. Case studies, testimonials, and reviews may greatly influence a person’s decision to go with a local business. Besides, seeing is believing, so when prospects or potential clients see positive reviews/feedback from others, it can build trust.
Bottom line, new movers are lucrative groups that can become long-term clients for your local business. So, it is worth using life events or action triggers and considering which marketing strategies you need to use to attract your target audience.
Also Read: Crafting a Digital Identity: How Local Businesses Can Stand Out Online
