Kuala Lumpur, Malaysia – [June 26th, 2024] – NanoTextile Sdn Bhd, the first Malaysian company that tap into the innovative potential of nanotechnologies for the textile industry, proudly announces its partnership with Fahrenheit88, a premier shopping destination, for the Live Cool, Live Green 2.0 event. This exciting initiative will take place commencing today till July 7th, 2024 at Fahrenheit88’s Atrium, in Bukit Bintang, aiming to raise awareness about sustainable and conscious fashion choices. This is NanoTextile and Fahrenheit88 second collaboration after the successful one last year.
NanoTextile is dedicated to offering a wide range of functionalities in the textile industry, promoting sustainable practices. Live Cool, Live Green 2.0 is part of NanoTextile’s larger initiative, nanotextile360ᵒ, which aligns perfectly with this partnership, offering a platform to educate and engage the public in embracing a more sustainable approach to fashion.
NanoTextile is thrill to announce that Tealive, under the visionary leadership of Bryan Loo, has joined us as a sponsor. Tealive’s commitment to sustainability and its recent brand refresh under the tagline “Brewing Positivity” perfectly complements the ethos of Live Cool, Live Green 2.0. Bryan Loo, CEO of Loob Holdings, has emphasized the brand’s dedication to ESG (environmental, social, governance) practices, aiming to foster resilience and hope within communities. Tealive envisions to be the leading innovator of the global beverage industry whilst empowering change for a sustainable future. They has been a pioneer in incorporating eco-friendly practices within the F&B industry by introducing a full lineup of eco-friendly paperware. Their efforts to reduce carbon emissions by supporting local tapioca farms for their boba production further underscore their commitment to a sustainable future aligned with Live Cool, Live Green 2.0, mission to promote environmentally responsible living.
The landmark for Live Cool, Live Green 2.0 features cubic structures of LCLG. This event’s theme displayed of hanging cloths, symbolizes the journey of each piece of cloth, from its creation to its eventual disposal due to fast fashion and low-quality materials. Through this exhibit, NanoTextile aim to enlighten attendees about the environmental footprint of the fashion industry while inspiring actionable steps toward a greener tomorrow.
Lestari Market & Fair in Live Cool, Live Green 2.0 showcases an array of sustainable vendors offering a range of eco-friendly fashion options. Let’s support eco-conscious brands and enable attendees to embrace environmentally responsible shopping practices throughout the duration of the event.
As part of the event’s engaging programming, a Sustainable Cafe is hosted from June 29th till June 30th, 2024. This cafe offers interactive experiences such as cloth-making workshops, DIY accessory workshops and even learning how to repair your clothes with Sepang Vocasional College students, alongside a coffee booth for attendees to relax and promote sustainable practices.
Additionally, from June 29th to July 7th, 2024, attendees have the opportunity to participate in a Color Analysis Station, led by Fika Hyder’s expert colour analysis, where they will gain insights into selecting colours that complement with their skin tones, fostering conscious buying habits and promoting individual style expression. Throughout the two weeks of the event, there is a Fashion Documentary Screening that takes the attendees on a journey through the captivating world of fashion.
A notable highlight of Live Cool, Live Green 2.0 is the Fashion Revolution Flash Mob, scheduled for June 29th, 2024. Let’s join the movement! The Design School at Taylor’s University., Sepang Vocasional College and others will showcase their sustainable fashion designs in a dynamic runway and flashmob presentation. Show your support and express your love for fashion by joining the flashmob! Wear something inspired by themes such as ancient Egypt, ancient Greece, Renaissance, Victorian era, roaring twenties, swinging sixties, punk era, or contemporary fashion.
The Fashion Revolution Exhibition is sponsored by TepTep, Malaysia’s First Premium Tepache, to make health easily accessible to you by curating unique Tepache flavours with natural ingredients.
On July 6th, 2024, the event will feature Jom Cloth Swap 2.0, providing a platform for attendees to exchange clothing items, thereby promoting reuse and reducing textile waste. Attendees are encouraged to donate up to 10 pieces of clothing for the event. Please note that a nominal entrance fee of RM 5 applies for Jom Cloth Swap 2.0. Kindly refer to the rules and terms & conditions to facilitate a seamless swapping experience.
In addition to the aforementioned activities, Live Cool, Live Green 2.0 is featuring a contest, inviting attendees to capture a stylish selfie or mirror selfie within the exhibitions. Participants are encouraged to share their entries on Instagram, tagging @nanotextile, @livecool.livegreen and @fahrenheit88 for consideration. The winner will be announced at the culmination of Live Cool, Live Green 2.0 Event on July 7th, 2024.
Live Cool, Live Green 2.0 serves as a pledge to NanoTextile collective efforts towards a more sustainable future. We invite you to join Live Cool, Live Green 2.0 event at Fahrenheit88, Atrium, Ground Floor, from today onward till July 7th, 2024, and partake in this inspiring movement towards eco-conscious living. For further information and updates, please visit www.nanotextileinnovation.com or follow us on Instagram and Tiktok @nanotextile, @livecool.livegreen and @fahrenheit88.
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