In March 2024, the boxing world was shaken by a surprise announcement. Former world-famous boxer Mike Tyson, at the age of fifty-seven, announced his return to the ring. Moreover, his opponent would be twenty-seven-year-old YouTuber Jake Paul. Although the name Jake Paul, often seen in the ring with his brother lately, is not surprising, one detail about the match was not the usual kind. Netflix announced that it would be the broadcaster of this surprise match.
In Turkey, there is a common memory often heard from older family members. It’s about the time when Muhammad Ali was sweeping the world, yet television was not widespread. Due to the time difference, matches played at dawn were listened to in coffee houses where people gathered. Half a century later, television and TV channels have lost their power. First computers, then tablets, and finally mobile phones have become our new white screens. Accordingly, the industry quickly adapted, and Netflix gained the capability to live broadcast such a big match.
The change in broadcasting is certainly not limited to this. If you have opened an account on sites to bet on a sports match, you can realize the extent of this change. It’s not just betting; the same is true for casinos. For example, consider the game Aviator. This popular casino game of the past few years can be played on sites listed at https://xxxslot-online.com/. When you register on one of these sites and deposit money into your account, you get the right to watch matches from around the world live for free. Consumers in Turkey, who had to pay high amounts just to watch matches of the four big teams a quarter century ago, can now watch hundreds of matches for free just because they placed bets, thanks to the changing broadcasting industry.
New Media Tools
IP TV
IP TV, a technology that merges television and the internet into a single pot, is the most popular media tool of recent times. This service, born in the early 2000s in the United States, had reached over 100 million users worldwide by 2014. Nowadays, even in our country, millions of people prefer it, especially because of its cost-effectiveness.
Social Media Applications
With mobile phones becoming practically attached to the body, almost becoming a part of us, the broadcasting industry has also created solutions on this front. The Periscope app, which left our lives in March 2021, allowed many sports matches to be broadcast live, bypassing procedures. The platform, still unfamiliar to people by its name X or Twitter, is used by political parties, especially during election periods, almost like a TV channel. Political parties that are small-scale or excluded from traditional TV channels reach their voters from here.
Numbers with the New Broadcasting Industry
Using the power of technology to take on a new form, the broadcasting industry has also reflected this change in numbers. Here are some interesting statistics:
The December 2022 Argentina-France World Cup final became the most-watched football match in history. Approximately 700 million people watched this match live. The previous record in the World Cup was 550 million viewers for the 2014 Germany-Argentina final. Over the past 8 years, the introduction of digital applications and the ability to watch a match outside of TV contributed to this increase.
Just a few years ago, digital platforms, which were hardly noticeable in Turkey, have become very strong. Despite Netflix’s revolutionary entry, a 2024 study showed that the local alternative Blu TV captured 38% market share, taking the lead.
The daily TV watching time per person in Turkey dropped to 214 minutes. In 2006, this duration was 308 minutes per person. This time fell to 263 minutes in 2009 and 234 minutes in 2012.
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