2D animation is sure to kick the nostalgia we have with Disney films and Cartoons of our childhood. They’re not just amazing, but have been unforgettable. It’s been years since you last watched a cool cartoon, but you can’t forget the characters and the stories.
Why is that? Well to answer your question, we’ll wear the marketer’s hat.
We’ll peek into the world of 2D animation, and see how exactly it is a real gem for telling heart-touching stories that can leave viewers connected for a long period of time.
So, if you’re a marketer, you’re in for an absolute treat!
Make sure to read on!
Animation offers novelty
When we speak of 2D animation, the nostalgia of Disney films starts to kick in immediately. It is so since these 2D films were not just too good to arouse us on an emotional level, but each one of them was novel in their own way.
2D animation offers you a range of new perspectives to tell your story. You can have characters from out of this world. You can ponder a zillion creative possibilities. There is literally nothing stopping you from doing it.
So, if you’re a brand who is struggling to light up your content, then animation might just add the novelty to your content game which you so desperately need.
2D animation can showcase a unique brand persona
Another special benefit of 2D animation is it helps you stand out in the most effortless way imaginable. Let’s say you’ve a bunch of tough competitors who’re producing live-action videos everyday.
Now to keep your brand relevant, you Atleast have to recreate something really cool or even better from your competitors. That’s one way you’re going to win your target audience.
But, if you were to use animation, you might get it all done in a relatively easier manner. Imagine you’re the only brand that’s got content themed in 2D animation. You’re all set to stop-scroll, attract, engage and inspire your target viewers. Want to create outstanding 2D animated videos for your next campaign, check out the animation studio in Los Angeles.
Animated stuff on website is sure to reduce bounce rate
You’re going to love this one. If you’ve a website that’s ranking in the top page on Google, you’re creating helpful content and are pretty sharp at your SEO game.
But here’s the kicker, there’s just one tiny metric that can turn things upside down for you. It’s bounce rate. Google remarks it as a key ranking signal. So, you cannot afford to overlook a high bounce rate.
Now there are lots of sites on the web that have invested a considerable amount of time in the user experience of the page, to make it more scannable. But, here’s the real kicker. If you use animated videos on the page, you can 5x the overall user engagement of your website.
Plus, if your videos are truly helpful, you can outrank others in video snippets, which is a rich result by Google.
From a marketer’s standpoint, you just hit gold. Because as you stay on top of the rich snippet results, you’ll get 10x more clicks than all the results shown on the same page. You even win against the competitors who eagerly pry for the first position.
2D animation enhances brand communication
2D animation can draw attention, and arouse interest instantly. It’s far more effective than other content formats. Plus, with the help of 2D animation, any brand is capable of delivering the message in the most effective and time-savvy way possible.
2D animated videos can help marketers convey the most sophisticated details in a fun and engaging manner. Plus, the audience will surely love your delivery, and will return for more.
Animation can boost content engagement
Animated videos are adored by all. So, if you’re a brand guy who’s wondering how to go viral, an animated video might just give you that push. These are not just engaging chunks of fun content, but have the power to cast a spell on your audience, keeping them captivated and entertained till the very end.
Plus, if you’ve an entire campaign around an animated theme, you can make the social experience far more memorable for your audience than the interaction they’ll have with your competitors. So, you can always boost engagement and go viral with a marketing campaign that uses 2D animation.
2D animation can add a ton to your revenues
Last but not the least, we want to talk about 2D animated videos contributing to revenue. It may all seem too far-fetched, but believe me, animated videos do work. RedBull’s animated commercials are absolutely unforgettable, and have breathed life into the product and will continue to do for many more years to come.
Plus, there are lots of SaaS products that struggled badly to convey their message. People couldn’t understand their product and hence they had to rethink their ads, and brand messaging.
What they experimented with was a 2D animated explainer, and as it turned out they’re able to reap quite some fruit from the campaigns. Some notable examples include RankFish, DropBox, ClickUp and many more.
Would you like to improve your video conversion? It’s about time you check out the animation studio in Houston
Wrap up
Let’s wrap this one up. Above we gave you five irrefutable reasons to invest in 2d animation to level up your marketing game in 2024. 2D animated videos are not just engaging, but can work perfectly to communicate sophisticated concepts. Plus, if you’re desperate for conversions, using 2D animated explainers can help you achieve that as well. And, if you’re fed up with the regurgitating content of your competitors, you can showcase novelty in your campaigns with 2D animation.
Also read: How to Make Animated Video for Product Intro (Free & Paid)
