Most businesses discounted offline marketing strategies as digital methods became the standard across various industries. However, offline tactics are still effective in the current digital world. Offline marketing methods provide an effective way of engaging with customers.
Surprisingly, a good percentage of modern buyers still prefer being wooed by businesses through compelling ads, word of mouth, and other offline marketing methods. Ignoring offline marketing efforts for digital marketing restricts your marketing reach. As businesses adapt to the awakening of non-digital channels, below are effective offline marketing trends in today’s digital world.
1. Billboards and Banners
Billboards are undoubtedly the most visible offline marketing option. This explains why they are the most misused offline media, with established brands like McDonald’s using them. Promoting a business, products, or services on billboards and banners reaches thousands of potential customers daily.
However, the key to success in using billboards is positioning them in high-traffic areas and using simple messages. Your marketing message should include a no-brainer offer. For instance, you can highlight offers relevant to your business, like buy one get one free. As for banners, you should customize them to suit your promotion. Using custom banners like these air dancers from Look Our Way immediately attracts customers’ attention.
2. Direct Mails and Postcards
In the current era, where technology changes by the hour, you may be shocked that the old-fashioned way of delivering letters through the post office is still an effective marketing method. While the biggest hindrance to using physical letters for marketing is the perceived implementation cost, 74% of marketers who used direct mail agreed that this medium delivered the highest ROI.
Unlike emails, which are the main rival to direct mail and postcards, direct mail has no spam filter to pass through, and your target audience can’t click Delete or send the marketing message to their spam folder. Besides, you can procure a direct mailing list from brokers or mail geographically. Using Every Door Direct Mail service allows you to send bulk mail without a permit.
3. Press Releases
Most businesses and digital marketers have shifted to distributing press releases through emails, which is effective. However, you shouldn’t ignore the power of press releases through newspapers, magazines, and broadcasters. A perfect press release should include marketing information about your business, product, or event.
Pitching a press release and getting coverage from a media organization gives you access to a wide audience, increasing brand exposure. However, as a rule of thumb, you should pitch your press release to trusted and credible media outlets.
4. Offering Discounts
Coupons and discounts are another excellent way of attracting customers offline. Businesses should use discounts, coupons, and loyalty programs to incentivize new and existing customers into repeat clients. Offering coupons, especially for customers who make in-store purchases and other rewards, encourages customers to spend more on your store. Your willingness to offer discounts is also enough to establish your unique selling position amongst your competitors.
Endnote
Offline marketing still holds value in the business world. Like digital marketing methods, offline mediums are a great way to engage customers first-hand, improve brand awareness, and make your business tangible. The biggest task is identifying offline marketing tactics that align with your business.
Also Read: 5 Offline Marketing Strategies That Will Kickstart Your Startup in 2023
