Did you know that one in five people in the United States has a hearing disability? This means that if you’re not using closed captioning on your website, you’re missing out on a huge chunk of the population. Closed captioning is a great way to make your content more accessible to everyone, regardless of their hearing ability.
In this article, we will discuss five ways that you can use closed captioning software to grow your audience and reach more people!
#1 Create Searchable Transcripts
If you’re not using closed captioning, you’re missing out on an opportunity to create searchable transcripts of your content. This is a great way to ensure that your content is accessible to everyone, regardless of their hearing ability.
In addition to making your content more accessible, searchable transcripts can also help you to improve your search engine optimization (SEO). Search engines index transcripts and make them available to people who are searching for specific keywords. This means that if you’re using closed captioning, you’re more likely to show up in search results and reach a wider audience.
To take advantage of this, be sure to include keywords in your transcripts that people are likely to search for. This will help you to attract more traffic to your website and grow your audience.
#2 Provide Better Customer Service
Are you using closed captioning on your customer service line? If not, you’re missing out on a great opportunity to provide better customer service.
Closed captioning can be used to provide real-time transcription of phone calls. This is a great way to ensure that your customers can always understand what you’re saying, regardless of their hearing ability. It can also be used to provide transcripts of recorded calls, which can be helpful for training purposes or for resolving customer disputes.
Including closed captioning on your customer service line is a great way to show that you’re committed to providing the best possible service to all of your customers. It’s a simple way to improve your customer service and grow your audience.
#3 Make Your Videos More Accessible
If you’re posting videos online, closed captioning is a great way to make them more accessible to everyone. Did you know that YouTube automatically generates captions for all of the videos on its platform?
You can also create your own captions for your videos using closed captioning software. This is a great way to ensure that your videos are accessible to people with hearing disabilities. It’s also a good way to reach a wider audience since many people prefer to watch videos with subtitles.
Including captions on your videos is a great way to show that you’re committed to providing accessible content. It’s a simple way to improve your video accessibility and reach a larger audience.
#4 a Must for Every E-learning Site
About %87 online businesses offering courses, webinars, lessons, and the like are not using closed captioning. This is a great pity as they are missing out on a great opportunity to grow their audience. When it comes to online students this is even more important as, according to Docebo, “85% of learners are visual learners.”
If you want to reach the widest possible audience for your e-learning site, it is essential that you use closed captioning. Not only will this make your content more accessible to people with hearing disabilities, but it will also make it more accessible to people who speak different languages. Remember: the effectiveness of closed captioning for online students is enormous.
#5 Better user experience
A good user experience is essential for any website or app. Closed captioning can help you to improve the user experience on your site or app by providing a real-time transcription of audio content. This is a great way to ensure that all users can understand and interact with your content, regardless of their hearing ability.
Including closed captioning on your site or app is a great way to show that you’re committed to providing an accessible and user-friendly experience. It’s a simple way to improve your user experience and reach a wider audience.
Conclusion
As you can see, there are many benefits to using closed captioning software. If you’re not already using it, be sure to start taking advantage of these benefits today. It’s a great way to improve your online presence and reach a larger audience otherwise you will lose customers and viewers. Try it out and see the difference for yourself.
Also Read: 6 Ways to Use Video Editing Software to Grow Your Brand Online
