AT&T announced that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO. AppNexus is a technology company that operates a leading global advertising marketplace and provides enterprise products for digital advertising – serving publishers, agencies and marketers.
AT&T will continue to invest in and build on AppNexus’ foundational technology as it integrates with AT&T’s first-party data, premium video content and distribution. AT&T has more than 170 million direct to consumer relationships across its wireless, video and broadband businesses.
Deliver a world-class advertising platform
CEO of AT&T advertising & analytics, Brian Lesser said that adv. tech unites real-time analytics and technology with their premium TV and video content. So, they found the strongest player in the space. AppNexus has scale of infrastructure, advanced technology and diverse talent. The combination of AT&T advertising & analytics and AppNexus will help deliver a world-class advertising platform that provides brands and publishers a new and innovative way to reach consumers in the marketplace today.
CEO of AppNexus, Brian O’Kelley said that innovation is core to the heritage of both AT&T and AppNexus, and they have an exciting opportunity to chart the future course of advertising together. Combination with AT&T’s incredible assets with the technology, they will help brands and marketers to power new advertising experiences for consumers. It’s what the market is asking for, and together they can poise to deliver it.
