The modern mobility industry is constantly changing and this shift makes it quite challenging for the enterprises to keep pace with them. There are also a lot of things to consider for entrepreneurs in order to achieve their mobility initiatives such as how to handle the user experience and how to delight them? How to implement solutions and manage the applications once they are deployed in the hands of users? These are the basics and sometimes serious concerns for any size of enterprises.
In the last few years, the world has witnessed a disruptive wave of mobile device applications focused on targeting and enhancing consumer experiences. Acknowledging its potential and need of the hour, enterprises from SMEs to MNCs are leveraging these enterprise mobility services to deliver great user experience and persuade people to use their products and services.
Enterprise mobility as a service
Enterprise mobility as a service comprises of integrated mobile device management, mobile application management, and mobile expansion management. Clients care about them because these support their workforce and improve operational efficiencies and collaborations. Today, many companies are moving towards complete enterprise digital transformation. This drive indicates a change in business strategies, processes, and infrastructures. What enterprises really seek is to establish more personalized and immediate relationship with the customers. This results in brand loyalty, improved revenues and margins, and for the customers – high level of satisfaction, advancements in mobility, and changing the relationship of customers with their companies. And these can be enabled by networks and devices – the customers are able to easily access mobile services from any device, any location 24×7.
In 2013, a leading industry analyst reported that personal tablets in the workforce will triple to 905 million by 2017. Today, the growth statistics has surpassed this number; causing enterprises to weigh their policies and procedures around bring your own device (BYOD). This idea really helps to understand the implications on the cost reduction and the real concerns over security and the challenges of managing highly diverse devices.
The impact of mobility services on enterprises
The concept of mobility is getting bigger by the day. It gives enterprises an opportunity to implement technology for clients that blurs the lines between traditional office space activities and field-based activities. The impact of the shift towards mobility has been a positive one for enterprises. Enterprise mobility service providers have aligned themselves to vendors that allow them to offer integrated unified communications over multiple channel methods such as SMS, web chats, and social media. All of these mean that they are enabling enterprises to meet and exceed the complex expectations of today’s mobile-enabled enterprises. But how do they understand what clients need towards implementation?
Ensuring that mobility service providers are delivering technology solutions that fit with client needs requires a lot of work from a talented team of business and tactical consultants. This was not the case before. But by utilizing mobility as a service, experts can not only understand the goals of existing clients but also reach and engage future targeted clients.
Measuring success from customer’s point of view
Mobility providers generally work with clients/customers to forecast and create both hard financial and soft peripheral return on investment analysis for any proposed investment. These measures are then used as benchmark for post implementation to ensure that the project is generating the right type of businesses that the clients had expected. Diverse users at any enterprise levels are benefiting differently, such as:
- Data collection: Information or data is the most important resource of any business. The data can be periodic reports, time-sheets, work progress status and many. Implementing mobility services allow enterprises to collect data from employees in a more efficient way than ever before.
- Improved data accuracy: Apart from traditional data loss and inaccuracy, mobility allows enterprises to gather all the data in one place securely and save time on data entry and analysis. It reduces paper work and increases data accuracy. It can also increase the data storage.
- Improved communication in the workplace: Mobility improves communication between management and staff that allow employees to collaborate in the allocated projects even when they are working remotely or in the field. It connects employees and managers in constant communication to receive real-time insights. Overall, it improves team’s ability to collaborate effectively.
- Cost and time savings: Businesses around the world always try to save time as well as money that are vital for efficiency. Digital mobile solutions allow businesses to reduce work load by avoiding all the unnecessary elements that were used in traditional structure of enterprises. Instead, mobility implementation allows employees as well as businesses to save time and money through a mobile app that can record an employee’s shift start/end time and breaks.
As enterprises race towards deploying devices, managing and securing diverse fleets of deployed devices becomes a daunting task. Enterprise mobility helps to mobilize all such devices and enable to connect the dots and unify the organization. Mobility also allows an organization to enhance transparency and improve productivity, ultimately assisting enterprises to meet business goals with ease. Without a doubt, there is a need for latest enterprise mobility services in today’s business world.
